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Title: "The Impact of Negative Online Reviews On Product Perception and Purchase Intention."
Title: "The Impact of Negative Online Reviews On Product Perception and Purchase Intention."
intention.”
APPENDIX I
Questionnaire
[1] Questionnaire
Sr. Please select the appropriate option to indicate the extent to which you agree or disagree with
each statement.
Have you ever shopped for products Yes No
1
online?
Have you ever checked online reviews Yes No
2
before purchasing a product?
3 Have you ever read a fake online review? Yes No
Which of the following review sites are Google Tripadvisor Facebook Instagram Other
4 you most likely to visit before purchase of
a product?
Word of mouth influences my decision 1 2 3 4 5
5
while buying a product.
6 I believe in online consumer reviews. 1 2 3 4 5
Negative review conceives you to avoid 1 2 3 4 5
7
business.
Negative online reviews are worth 1 2 3 4 5
8
trusting.
Negative online reviews are worth 1 2 3 4 5
9
watching.
Negative online reviews are helpful in 1 2 3 4 5
10 purchase decision.