Professional Documents
Culture Documents
Content Management Plan
Content Management Plan
Channel
1 Emails
Let the content be the same across all the social media platforms - if a something is
2 Social - Facebook
3 Social - Instagram
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4 Social - Pinterest
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6 Print
5 Blog posts
what to blog
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Tasks
weekly emails
Promotion emails
General gardening hints and tips
New product launches
how to use products
Product information
popular this week
feedback email - customer testimonial
e the same across all the social media platforms - if a something is posted today on instagram, same pos
Link facebook account with instagram and pinterest
Engage with customers - by sharing their posts, likes,
comments - link the comment to 'advice & inspiration'
share customer's posts about gardening
Ask customers to write reviews on their wall - like and share
the post
Tag customers in your post
Posts twice a week - popular products, gardening hints and
tips
use fb marketing tools
share our brand products
engage with our brands - like share and comment
Posts about fargro sponsored events
set up instagram bio with TGS URL and add your address,
phone number and official email -
help@thegardensuperstore.co.uk
Hide inappropraite comments - turn it off by setting certain
keywords
Repost employee's gardening posts
Flyers/Leaflets
Popular this week flyers to amazon/e-bay customers
Free delivery flyers
Discount coupon flyers
Flyers to all customers about loyalty club - benefits of
loyalty club and willing to join?
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May gardening jobs
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CONTENT MANAGEMENT PLAN
Jun-18 Jul-18
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st on facebook, pinterest
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June gardening jobs July gardening jobs
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Aug-18
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