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S. No.

Channel
1 Emails

Let the content be the same across all the social media platforms - if a something is
2 Social - Facebook

3 Social - Instagram
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4 Social - Pinterest

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5 Website - landing page

6 Print

Flyers to all amazon/ebay


customers
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5 Blog posts

what to blog
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Tasks
weekly emails
Promotion emails
General gardening hints and tips
New product launches
how to use products
Product information
popular this week
feedback email - customer testimonial

e the same across all the social media platforms - if a something is posted today on instagram, same pos
Link facebook account with instagram and pinterest
Engage with customers - by sharing their posts, likes,
comments - link the comment to 'advice & inspiration'
share customer's posts about gardening
Ask customers to write reviews on their wall - like and share
the post
Tag customers in your post
Posts twice a week - popular products, gardening hints and
tips
use fb marketing tools
share our brand products
engage with our brands - like share and comment
Posts about fargro sponsored events

Open Instagram business account


TGS logo to be set as profile picture

set up instagram bio with TGS URL and add your address,
phone number and official email -
help@thegardensuperstore.co.uk
Hide inappropraite comments - turn it off by setting certain
keywords
Repost employee's gardening posts

Educational posts | motivational posts - link all the posts to


the 'advice and inspiration section of the website.
General landscapes, videos, boomrangs, GIFs with our
brands as hashtags
Gardening news updates

Live instagram videos - customer testimonials, customer


nurserys and gardens, when technical visits customers to
give expert advice
Repost employee's gardening posts
educational posts
gardening hints and tips - link to the website
motivational quotes about gardening
repost employee's gardening posts
Repost from our brands
engage with our brand - comments, repost, tags, hastags
etc.

sign up as official pinterest for business account


post twice a week - one post in each board
change the profile picture

create pin boards - landscaping, amateur gardening,


gardening hints and tips, news updates, new product
information, product launches etc.
Follow our brands on pinterest
Repin the boards from our brands
Engage with our popular brands - comments, repin etc

Link to popular this week


Tips for gardening this spring
Promotions
Freebies
Monthly gardening jobs
Customer testimonials

Flyers/Leaflets
Popular this week flyers to amazon/e-bay customers
Free delivery flyers
Discount coupon flyers
Flyers to all customers about loyalty club - benefits of
loyalty club and willing to join?

Bloggers to recommend products on our website


Bloggers to referring to our advice and inspiration
start a blog - link to our landing page.

how to use products


Amateur gardening
Landscaping
What products you need for your garden
specialist advice
May-18
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hing is posted today on instagram, same post on facebook, pinterest


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May gardening jobs
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CONTENT MANAGEMENT PLAN
Jun-18 Jul-18
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st on facebook, pinterest
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June gardening jobs July gardening jobs
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Aug-18
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