Sumapid, Shaine Marie M.

Marketing
BSBA HRM 1-2 Ms. Joyce Colcol

Business Name: SMS Event Planning Services

Logo:

Location: Satellite Road, Commercial Space Complex, Brgy. Balibago, Santa Rosa, Laguna

Contact Us: 0975-935-7275 / 0920-834-1423

I. Background of the Study

The events industry nowadays includes events of all sizes from the Olympics down to
business breakfast meetings. Anyone hold events in order to market themselves, build business
relationships, raise money, or celebrate achievement. Proper event planning is so important to
ensure the success of an event of any kind. An event planner ensures that they work with the
stipulated contract and to make certain to deliver a successful event as agreed.

Event planning is the process of planning and coordinating the event which can include
budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and
parking, arranging for speakers or entertainers, arranging decor, event security, catering,
coordinating with third party vendors, and emergency plans. Each event is different in its nature
so process of planning & execution of each event differs on basis of type of event.(wikipedia)

SMS Event Planning Services is all about helping corporate and government organizations,
and individuals to plan and execute their events from start to finish. The company is a single
proprietorship registered under the name of Shaine Marie M. Sumapid and is located at Satellite
Road, Santa Rosa Commercial Complex, Balibago, Santa Rosa, Laguna. The owner and general
manager is a holder of TESDA Events Management Services NCIII. The company aims to give
its clients a stress-free, unforgettable, memorable and total happiness events.
 Our tie up partners are ABC Flower Shop, CDE Balloons and Decors, FGH Boutique, IJK
Resort, LMN Tour Bus, OPQ Catering, RST Wedding and Birthday Accessories, UVW Shoes,
XYZ Tailoring.

II. Target Market

Our Target Markets are lower, middle to upper-middle families, couples, individuals,
household or private and public organization. We chose these groups because they are most able
to afford event planners, and have the least amount of time to spare for event planning in general.

Our business offering is listed below:

⮚ Wedding Planning
⮚ Corporate Event Planning
⮚ Outdoor Party Planning
⮚ Party Rental Services
⮚ Children’s Party and Birthdays Party Planning
⮚ Christening
⮚ Anniversaries
⮚ Reunion
⮚ Household / Families
⮚ Philippine Government and Embassy events
Profile:
Age - anyone who is need this event.
Status - SMS Event Planning Services is a new business firm, its first aim to complete its legality
and forming a name and its way of operation. SMS Event Planning Service also set its milestone
to recover its investment during the first year of its operation and will do and take a possible
initiative to recover its investment through providing its variety range of services to its potential
client and earn a moderate profit margin from every events it organize.

III. Service Process

● Develop Your Event Goals and Objectives

The very first step in planning your event is to establish a tangible goal and objectives.
● Organize Your Team
Assigning individual roles to team members creates a system of accountability, as well as
preventing tasks from falling to the wayside.
● Establish your Budget
It’s important to keep the maximum that you can afford to spend in mind before making
those decisions.
● Create an Event Master Plan
This will allow you to ensure every aspect remains on track, as well as making it easier to
coordinate with volunteers and event committee members.
● Set the Date
Give yourself enough time to think the exact and sure date before you start booking.
● Book your Venue
This task need to be completed as early in the planning period as possible.
● Brand your event
Choose a timely and compelling theme that sets you apart from your competition. We need
to come up a dynamic overall theme and take great care with the actual name
● Settlement of contract
This is already planned and ready for organizing of events.
● Organizing of events
To ensure you prepared for anything, prepare an agenda that will walk you through the
whole day from setup to cleanup.

IV. Capitalization

SMS Event Planning Services' capitalization sources of funds will be 20% from
Investment of the owner and 80% from business bank loan (working capital loan) , the
sum is as follows:
Particulars Cost
Working Rental (12 months x P24, 000) 312,000
Capital for 12 Plus 1 month rental deposit
months
Supplies 120,000
Salaries and other benefits of single 126,000
employee 10,500 x 12
Travel and Transportation 120,000
Electricity, water, communication and 120,000
internet expenses
Sub total 798,000
 Pre operating DTI registration 2,030
Cost
Mayor's permit 10,000
BIR registration fee 500
BIR documentary stamp tax for rent 312
Books of accounts 100
Registered Official Receipts and 4000
Acknowledgement Receipt
Materials and Transportation fee 10,000
includes SSS PHIC HDMF registration
Sub total 26,942

Capital Outlay Air Conditioner Split Type Inverter 70,000

Cellphone 20,000
HP Laptop 2 pcs 50,000
Scanner Printer Photocopier 18,000
Office Table amd Chair 20,000
Steel cabinet 15,000
Sub total 193,000
TOTAL INVESTMENT COST P 1,017,942. 00

Cabello, John David L.

BSBA HRM 1-2

Business Name: Hooligans Clothing

Location: 143 Building, Maya Road, Southdrive Village, Santa Rosa, Laguna
Contact Number: 0919-806-2912

I. Background of the Study

Hooligans Clothing will sell a combination of widely recognized name brands as well as
clothing lines from select fashion designer. We will closely follow generational fashion trends as
well as our own customers’ purchasing preferences. The Hooligans Clothing is a solid business
with ever-changing styles and ever-present consumer demand. It brings to confidence, reflects the
personality and it make us feel attractive and help us to move around in comfort. The best way to
enjoy fashion is to wear what you love and be your self.

II. Target Market

Hooligans is a retail company. Our target market is to catch up with the younger
generations and also an adult. Like students, household, and employees with age raging 15 and
above years old.

III. Production Process

1. Procurement- We need to buy plain colored shirts.

2. Printing- We print the different design.
3. Packaging- We package all of the finish product to ready for selling.
4. Selling- Online selling or visiting our location.

IV. Capitalization

Fixed Cost:

Space Rental: 5,000

Business Permit: 20,000
Manpower (5) : 50,000
Utilities: 20,000
Maintenance : 10,000
Equipment:
Computer – 30,000
Printing Machine – 15,000
Paint / Color Material – 10,000
TOTAL 160,000 CAPITAL