Scribd Logo
Upload

Welcome to Scribd!

  • 39 views

    KONE Case Assignment

    Uploaded by

    Aditya Vats
    The document provides calculations for the staffing needs of a company called Kone to achieve their target of becoming the third largest seller in the new equipment market in Germany. It details the current revenue, staffing levels, target market capture percentage, and calculations to determine the additional manhours and personnel required. A proposed yearly marketing budget for Germany is also included that outlines targeted segments, marketing modes, costs, and reasoning.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    KONE Case Assignment

    Uploaded by

    Aditya Vats
    39 views2 pages
    The document provides calculations for the staffing needs of a company called Kone to achieve their target of becoming the third largest seller in the new equipment market in Germany. It details the current revenue, staffing levels, target market capture percentage, and calculations to determine the additional manhours and personnel required. A proposed yearly marketing budget for Germany is also included that outlines targeted segments, marketing modes, costs, and reasoning.

    Original Description:

    B2B Marketing

    Original Title

    KONE case assignment

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document provides calculations for the staffing needs of a company called Kone to achieve their target of becoming the third largest seller in the new equipment market in Germany. It details the current revenue, staffing levels, target market capture percentage, and calculations to determine the additional manhours and personnel required. A proposed yearly marketing budget for Germany is also included that outlines targeted segments, marketing modes, costs, and reasoning.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    39 views2 pages

    KONE Case Assignment

    Uploaded by

    Aditya Vats
    The document provides calculations for the staffing needs of a company called Kone to achieve their target of becoming the third largest seller in the new equipment market in Germany. It details the current revenue, staffing levels, target market capture percentage, and calculations to determine the additional manhours and personnel required. A proposed yearly marketing budget for Germany is also included that outlines targeted segments, marketing modes, costs, and reasoning.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    Assumptions Given

    Total work Weeks


    50 =86,852+6,300
    considered in a year= Current year revenue at
    Total Work days Break Even
    5 =93,512
    considered(in week) =
    Full Time Salespeople
    Total Work Hours
    9 (Who Work half days for 23
    considered in week=
    new sales) =
    Half Time Sales(Who
    Work half days for new 20
    sales) =
    Target Market to capture
    92% of (48% of
    customers of Hydraulic Total operational Staff = 43
    Total Sales)
    elevators =

    Aim : To rise from current 4th Position of


    New equipment sales to atleast third next
    year, i.e. at 13.9% (13.8% is Otis) of overall
    Market value

    Calculations for Total Extra Sales Force Required

    =(23+(20/2) ) x 4.5hours x
    Total Manhours taken per year=
    5 days a week X 50 weeks
    =37125 manhours

    =92% of (48% of (86852 +


    Revenue Generated by current workforce for getting
    6300))
    Breakeven ( x 1000 DM)
    =41,136

    Hourly Revenue Generated (DM) = DM 1109

    Assuming Kone wants to capture 3rd position =13.9%*(86,852) / 8.5%


    (Otis's) of 13.8%of overall Market value (x 1000 DM) =142,028.6

    Thus required revenue to capture No. 3 position in


    =92% of (48% of 142028.6)
    the new segment ( x 1000 DM) =
    =62,720

    =(62720*1000)/(50weeks*
    Mew Manhours Req to achieve the target =
    5days*4.5hours)
    =55,751
    Extra Manhours Required = 18,625.95

    =18,625.95/(50weeks*5da
    Extra Full Time Personnel Required for working 4.5 ys *4.5hours)
    hours to achieve the target of 3rd Position in the
    market
    17
    Proposed Yearly Budget for Marketing in Germany
    Sr. No. Targetting Segment Mode Cost Qty. Reasoning Total Cost
    Targetting 1% of
    1 Contractors, Architects, Building Owners Sales Visit 500 200 overall 20000 100000
    Contractors
    Video approx
    200 copies to
    be
    5 200 1000
    distributed
    2 Architects and Contractors during
    seminars
    Video-
    Onetime 20000 1 20000
    Dubbing cost
    Similar approach
    4 Architects and Contractors Seminar 10000 10 taken in UK targetting 100000
    40% acceptance Rate
    Trade press
    and Journals
    6 Architects 3000 12 Once a month 36000
    Advertiseme
    nts
    Telemarketin Package Deal of 30000
    7 Building Owners 100000 1 100000
    g calls
    3,57,000

    You might also like