10/16/2019 Hotel Sogo reinvents brand for barkada, family event, all types of celebrations - SUNSTAR

Hotel Sogo reinvents brand for

barkada, family event, all types of
celebrations

HOTEL-SOGO-REINVENTS-BRAND-BARKADA-FAMILY-EVENT-ALL-TYPES-CELEBRATIONS
May 5, 2016

HOTEL Sogo, the largest hotel chain in the Philippines, beefs up its Go! Go! Sogo
promo encouraging barkadas and couples to patronize the Hotel for bonding,
relaxation, group study and for all types of celebrations with the family!

https://www.sunstar.com.ph/article/72622 1/7
10/16/2019 Hotel Sogo reinvents brand for barkada, family event, all types of celebrations - SUNSTAR

Hotel Sogo boasts of exquisite features and comfort at affordable rates! Families can
enjoy free Wi-Fi access, cable TV with in-house movie channel, digital music system,
24-hour food and beverage service among the hotel’s most popular amenities.

“In our series of recent TV and radio commercials, we let our customers know that
Hotel Sogo is for EVERYBODY, for all OCCASIONS and for all walks of life,” said Sue
Geminiano, Hotel Sogo, Marketing Manager.

The promo also highlights the hotel’s accessibility, high-quality and affordable
service. Hotel Sogo is also known for having courteous, well trained and hospitable
employees for its continuous trainings and seminars at their House Hospitality
Training School called Hotel Management Institute of the Philippines.

Coinciding with its promo, Hotel Sogo extends help through Doctors on Wheels
(DOW) Program, by providing free medical consultations and medications to under-
served communities throughout the country.
The DOW is a mobile medical bus equipped and furnished with four examining beds,
10 examining chairs, medical/examination lights and other equipment used for
medical missions across the country. The DOW is staffed by volunteer doctors, social
workers, nurses, pharmacists and Hotel Sogo personnel.
“Hotel Sogo has always believed in being of service to the Filipino, not only to the
patrons of our hotels, but especially to the underprivileged community. Since Hotel
Sogo started its operation, Hotel Sogo has strived and has been committed to
delivering important service to the Filipinos,” adds Ms. Geminiano. Since the
inception of DOW in 2015, about 3000 indigent residents have already benefitted
from the program.

Moreover, this May, Hotel Sogo is launching its first ever Digital Film Contest for
amateur and professional film makers throughout the country. The contest aims to
help individuals convey their creativity and imaginations through Digital Films.

Three entries will be chosen as winners and will receive P100,000 (1st Prize),
P70,000 (2nd prize) and P50,000 (3rd prize). Mechanics and guidelines will be
released this May for interested film makers.

To find out more about Hotel Sogo and its events and promos, log on to
hotelsogo.com or like/follow them on Facebook (facebook.com/hotelsogo), Twitter
(#hotelsogo) and Instagram (@hotelsogo). (PR)
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https://www.sunstar.com.ph/article/72622 2/7