Professional Documents
Culture Documents
Chosen Case Study
Chosen Case Study
The difference between Eastern and Western culture also played a role in the failure of
Google as the firm failed to acknowledge it comprehensively. This led to a deep lack of
understanding of the Chinese market and customers resulting in an unsuited market
penetration strategy. An ignorance of Chinese culture is also a synonym of failing to
understand how relationship and relationship establishment works in Chinese political and
business context. Consequently, Google operated under the chaos of censorship requirement
with a poor management of relations with the Chinese government. In China, a quality
relationship with authorities is a guarantee for corporations in sensitive conditions. As a
result, there was no umbrella for Google to stand under when the heat from the government's
pressure was growing hotter.
3. Relevant topics
The topics of political-economy aspect and culture aspects in business internationalization are
useful resources for the assignment. The topics would give me a fundamental base to
understand the issues that Google had been suffered in China. From that input, I could
propose recommendations that could address the root causes. After that, the topic related to
internationalized strategies, such as Bartlett & Ghoshal model of international strategy, types
of entry mode, could provide me the knowledge to make a comprehensive decision of how to
the organization should behave accordingly in a particular foreign environment.