How user personality and social value orientation

influence avatar-mediated friendship

An Article review Submitted By Santhosh Kumar. B – 1828950- MBA- EX on

15/09/2018

Abstract
Purpose – The purpose of this review is to study the influence of user personality
and values on the number of connections users make, the number of requests for
connections that users give out, and the number of connections invitations users
receive

Introduction
Avatar mediated networking in a virtual world where those involved are unaware
of others Real identities. A virtual world is a persistent computer-mediated
environment in which many users can synchronously interact (Bell, 2008).
They are designed to create a new “Reality” for users in contrast to other virtual
experiences such as Facebook that layer digital and physical content together
(Jurgenson, 2012) This makes the experience of using a virtual world
fundamentally different from most other online experiences

Findings
Findings suggest that personality and values influence the number of friends
users make and the number of friendship requests users give out, but not the
number of friendship invitations users receive.

Conclusion

Perosnality and social value orientation have rarely been studied together in
information systems (IS) research, despite research showing the two have an
impact on IS relevant constructs. The use of server logs for data capture is novel.
Avatar friendship is an under-researched concept in IS.