Madan Pal Singh

madan.pal25@yahoo.com
+91-9999468868

Digital Marketing Masters Certified From: Digital Vidya

Employment Details

Brandhype.in (1 September 2016 to till date)

Currently working at Brandhype.in as Assistant Manager Digital

Marketing
 Selected to lead a dynamic team of 20 people working on Search Engine
Optimization (SEO), Social Media Optimization (SMO), Link Building, email
marketing, PPC, Graphic Designers and Web Developers and more for multiple
simultaneous client projects.
 Perform thorough technical & navigation analysis for client websites, acting as a
specialist consultant to recommend SEO friendly solutions and Google Adwords
Landing pages which can contribute to desired goals.
 Ensure the proper execution of marketing plans for various online marketing
programs, managing schedules and delegating team responsibilities according to
specialty to maximize efficiency.
 Oversee all account deliverables, including processes and operations, to ensure the
effectiveness of all online marketing programs,
 Develop regular reporting and perform analysis to draw conclusions and develop
recommendations based on results in a timely basis.
 Work with senior manager to manage talent, including planning weekly tasks,
performance evaluation and feedback process, meeting the set task deadlines to
ensure the time and quality focus of team members
 Chosen to oversee projects that included supervision of existing activities and their
impact with the goal of improving rather than completely redesigning online
collateral, as well as exploring new avenues that can help achieve the defined
business objectives.
 Responsible for client advertising budgets and spend across all platforms
 Responsible for the complete management of the SEO process, like, Keyword
Research, Website analysis and making On-page and Off-page recommendations.
 PPC/CPC strategies formation for targeting business opportunities in United States,
Iraq, Oman, Qatar, Uzbekistan, Turkmenistan, Russia, India.
  Manage and optimize existing PPC campaign components including Ad Copy, Bid
Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
 Assist in the maintenance and monitoring of keyword bids, account daily and
monthly budget caps, impression share, quality score and other important account
metrics.
 Adwords landing page optimization by A/B experimentation. Analysing the
Adwords campaigns and creating reports on Ad-spent and ROI.
 Take the lead on setting up reporting requirements for all digital campaigns,
including goals and event tracking within Google Analytics, and implementation of
tracking pixels on relevant sites.
 Provide recommendations and execute strategies for keyword opportunities,
campaign structuring, targeting, display network, and other facets of paid search in
accordance with company goals.
 Tracking leads right from marketing through sales to understand converting leads to
effectively plan for future campaigns.
 Create & Optimize Product Listing Ads, Dynamic Keyword Insertion (DKI),
Dynamic Search Ads (DSA), Remarketing Campaign, Dynamic Remarketing
Campaign, Conversion Tracking etc.
 Ideate innovative ways of reaching target audience or meet defined marketing
objectives through Display Campaigns
 Keep pace with search engine and PPC industry trends and developments.
 Evaluated return-on-investment and profit-loss projections.
 End to end execution of marketing projects and campaigns including ideation,
building digital strategy in various media and measurement and analysis of impact.
 Developing social media marketing plan to increase outreach and engagement, and
to promote brand.
 Driving inbound marketing strategy with focus on relevant traffic, market qualified
leads and conversions
 Generate and filter high-level social media marketing strategy and tactics, for
overall social media strategy.
 Managing and Analysing of Social Media Profiles, Run Ad campaigns on
Facebook, Twitter, LinkedIn & Instagram, Work on Google Analytics data to track
and increase web presence and brand awareness.
 Managing Adverts manager on Facebook for Lead Generation, Increase in Page
likes, Branding, Engagement etc.

Askme.com (1 February 2016 to 31 August 2016)

 Worked at Askme.com as Client Partner under Deals Vertical

o Generating business engagement alliances for Askme with businesses in
Delhi/NCR Region.
o Understanding client requirements and designing marketing strategies to maximize
revenues.
 o Handling key accounts as well and onboarded clients like Dr. Batra’s Pan India,
Clove Dental Pan India.
o Assisting clients in understanding and implementing schemes on digital media
interface to increase brand awareness.

Summer Internship

Snapdeal, New Delhi (4 May 2015 to 4 July 2015)

 During my internship period, I handled various projects and those are as follows:
o Competitive Mapping
o Competitive Intelligence
o Prelaunch activities for launching of new services
o Tapped New Market
o Onboarding new sellers
o Improvising category store front

Certifications

Certified Digital Marketing Master, Digital Vidya (1 May 2016 to 31 October)

Academic Credentials

Course Year of Name of Board/University/Institute

Passing
Post Graduate Diploma in 2016 Jagan Institute of Management Studies,
Management (PGDM) Sec.-5, Rohini
Major – Marketing Delhi
Minor – Operations
Bachelors in Business 2013 Institute of Innovation in Technology &
Administration Management
(G.G.S.I.P.U)
XII 2010 Delhi
St. Michaels Senior Sec. School, Delhi
(CBSE)
X 2008 G.D. Salwan Public School, Delhi
(CBSE)

Special Achievements
  Coordinator of JIMS Marketing Club 2014
 Coordinator of National Seminar of Business Excellence 2014
 Ist Runner Up in JIMS Mr. FRESHERS 2014
 Secured 3rd Position in ADMAD at Delhi Technological University 2015

Information Technology Skills

 Microsoft Office – Word, Excel & Powerpoint.

Personal Information

Date of Birth: 30Th November 1992

Address: 3/33 Old Rajinder Nagar New Delhi-110060
Language Proficiency: Hindi & English