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Markup vs.

Margin Calculator
Selling
Price Cost Markup Margin
100 75 33.3% 25.0%
125 75 66.7% 40.0%
150 75 100.0% 50.0%
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Input the desired selling price and cost


for the product and service to
determine the actual markup and
margin

Markup = (Selling Price - Cost) / Cost


Margin = (Selling Price - Cost) / Selling Price
Margin vs. Markup Chart
Markup Margin
15.0% 13.0%
20.0% 16.7%
25.0% 20.0%
30.0% 23.0%
33.3% 25.0%
40.0% 28.6%
43.0% 30.0%
50.0% 33.0%
75.0% 42.9%
100.0% 50.0%

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