Professional Documents
Culture Documents
Notes in Chapter 1
Notes in Chapter 1
Rudy K. Moenaert and William E. Souder (2002 April 27) An information transfer model
for integrating marketing and R&D Personnel in new product development projects.
Retrieved from http://www.sciencedirect.com/science/article/pii/073767829090052G
Ulrike de Brentani (2003 August 5) New industrial service development: Scenarios for
success and failure. Retrieved from
http://www.sciencedirect.com/science/article/pii/0148296393000408
Susan E. Reid and Ulrike de Brentani (2004 April 22) The Fuzzy Front End of New
Product Development for Discontinuous Innovations: A Theoretical Model. Retrieved
from http://onlinelibrary.wiley.com/doi/10.1111/j.0737-6782.2004.00068.x/full