 Executive summary:

Hospitality industry is one of the important part of service sector. Hospitality is defined as
taking care, pampering and helping others. The travelers always look for hospitable places
where he found relaxation from every day hustle.

KING’S KRAFT is a successful attempt of creating a destination of happiness where they

offer outstanding experience of supreme standard with knowledge and experience of more
than 20 years in hotel and resorts operations. King’s Kraft Hotel Ashirwad is a good service
provider in Hospitality Sector in Junagadh city which is providing all the required services
within one place to arrange any corporate and social gathering as well as it is a good place
to stay for visitors.

As per the analysis the challenges the company is facing are lack of awareness in local
people regarding the hotel and less footfalls. To overcome such challenges some
opportunities were identified to increase footfalls in the hotel and restaurant like,
Ganeshotsav, Gandhi Jayanti, Navratri, Diwali. Among which Ganeshotsav-2018 was
organized to target the females and to promote the restaurant after that A Blood Donation
camp was organized as a part of CSR activity on the occasion of Gandhi Jayanti on 2 nd
October, 2018 to play a social responsibility and to promote the restaurant under the tag
line, “Healthy Food converts into Healthy Blood”

To give hype to the events social media played an important role. All the activities were
promoted by social media marketing on emerging platforms like facebook, Instagram,
Whatsapp, LinkedIn.

Around 750 people were targeted by doing campaigning in various schools, colleges, gym,
dandiya classes and other institutions from which more than 300 people were visited and
participated. Ganeshotsav and blood donation camp has created a good brand image of the
King’s Kraft Hotel Ashirwad in the mind of the visitors, customers and participants. Invited
guests were also happy form the management for organizing such events for the society
and a appreciated by their kind words. That leads to increase footfalls in the Restaurant by
25% as compare to normal days.

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  Introduction about industry:

Hospitality Industry:-

Hospitality industry is one of the important part of service sector, the word hospitality is
derived from French word “HOSPICE” means to taking care of travelers. The word
hospitality is also defined as taking care, pampering and helping others.

Hospitality industry can be define as a wide range of four field within the service sector,
that involve,

Chart-1

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1) Lodging Segment:-

Hotels, Inns, Resorts.

2) Food and Beverages:-

Restaurants, Fast-food, catering.

3) Entertainment and Recreation:-

Attractions, Gaming, parks, clubs.

4) Travel and Tourism:-

Transportation, Travel agencies, Tour operators.

Hospitality industry includes number of facilities such as, maintenance, housekeepers, kitchen,
workers, marketing and human resources etc. In such industry the guest are welcomed and
receive some services like entertainment, fresh food, safe stay and more. The main objective
of hospitality industry is excellent services to consumers.

In India hospitality industry is emerged as one of the most crucial drivers for growth among
the service sector. This industry mainly depends on disposable income of individual and their
leisure time. If disposable income of individual decreases due to any economic change like
recession this industry suffer firstly. In such industry expectation of individual is high regarding
services; any bad experience might keep them away from returning again. The travelers always
look for hospitable places where he found relaxation from every day hustle.

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  History of industry

Hospitality industry:-

In early hospitality industry, the hoteliers were always welcoming as they felt it was in
according to their well being and those of others. Firstly Greeks came up with thermal bath
that was formulated for relaxation and recreation. Thermal bath for that time is now known as
modern day spa.

Then came Romans they provided room for travelers on government building. In this comfort
and amusement was the name of game.

Image-1

https://www.google.com/search?q=historical+background+of+hospitality+industry&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjlwa2
C9cvdAhXLu48KHYRPBcUQ_AUIDygC&biw=1115&bih=592#imgrc=iWiG1emGARHmKM:

16th century is the period when the Inns demand increases, and the hospitality industry
establishes a 1st hotel in 1788 and was named as “HOTEL DE HENRY.”

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Image-2

https://www.soegjobs.com/wp-content/uploads/2016/09/First-Hotel_Historical_Background_Hospitality.jpg

In the 19th century hospitality industry is began with new standard and increase in demand for
luxury hotel and resorts. London had created hotel named as SAVOY HOTEL. There were
standard and luxuries services provided. Hospitality industry has undergone huge
transformation during colonial period. There were two word war that entirely disrupted the
development of this industry.

Industrial revolution in this industry began in 1970 provide facilities for construction of hotel
in Europe, England, America. The 1st hotel and casino was built in 1930’s as a Meadow’s club
in Las Vegas.

Images-3

https://www.soegjobs.com/2016/09/15/hospitality-industry-historical-background/

In recent days, architects, engineers, designers, developers, are very much conscious about the
preference of guest and their wishes. Today’s the hospitality industry has develop a lot, and
provide standard quality of life to individual in hotel.

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  Introduction about company:

KING’S KRAFT HOTEL ASHIRWAD

Image-4

KING’S KRAFT is a successful attempt of creating a destination of happiness where they offer
outstanding experience of supreme standard. With an knowledge and experience of more than
20 years in hotel and resorts operations they believe that they can not only run a hotel efficiently
but they make sure it grows as a brand and attract visitors.

Their expertise in promotion, managing and developing the hotels / resorts brand plays a perfect
opportunity for hotel owners to sit back and advantage from the fruit of success of their
ventures.

They also provide stylish décor and designs for occasions like weddings, parties and corporate
events and execute hospitality, food and beverage operations as a part of outdoor catering
services.

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With expertise in varied fields they present their selves as ideal match makers for clients with
venues, facilities and services. The King’s Kraft team plays an instrumental role in every aspect
of food and beverage menu combinations, excellent catering service with delicious cuisine.
They look into minute details in décor, floral art work, concept size themes, finest in-house
room amenities, guest toiletries and guest linen.

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  Company profile:

Table-1

Sector Service sector

Type Hotel
Owner Mr. Hardik Sonrat
Year of Acquire 1 August 2016
C.E.O Mr. Ameet Raithatha
Director Mr. Mohit Katrodia
Manager Rajdeepsingh Rajput
Address Near sakarbaug zoo, Rajkot-Junagadh
highway, Junagadh-362001
Website www.ashirwadhotel.com
Contact No. 0285-2660102

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  Amenities provided by the company:

Chart-2

22 Studio,
club, cosy
rooms
Children and
adult 24/7 Room
swimming Service
pool

Wedding 100 to 500

packages and Person
Amenities:
thematic gardenia party
décor lawn

50 to 350
Tailor-made Person
theme parties Emerald
banquet
Exclusive
outdoor
catering
services

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Amenities:

1) 22 Studio, Club, Cozy Rooms:

Image-5

Table-2

No Room Categories No. of Rooms Rates (Double Bed)

1 Cozy Rooms 9 2200 /-
2 Club Rooms 9 2700 /-
3 Studio Rooms 4 3500 /-

 Check in: 10:00 AM

 Check out: 12:00 PM

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2) 100 to 500 Person Gardenia Party Lawn:

Image-6

 Wedding
 Sangeet Sandhya
 Reception
 Birthday Party
 Exhibition
 Festival Event
 Corporate Meets

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3) 50 to 350 Person Emerald Banquet:

Image-7

Lowest Package: 325/- per person including food

Highest Package: 775/- per person including food

 Wedding
 Sangeet Sandhya
 Reception
 Birthday Party
 Exhibition
 Festival Event
 Corporate Meets

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4) Children and adult swimming pool:

Image-8

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  Departmental Detail:

Following are the departments of King’s Kraft Hotel Ashirwad,

Chart- 3

Reception

Back Office

Accounts

Human Resourse

House Keeping

Laundry

Maintainence

Kitchen

Purchase and Store

Marketing and Sales

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  Diagnosis Phase:

Background of the project:

King’s Kraft Hotel Ashirwad is a good service provider in Hospitality Sector in Junagadh city
which is providing all the required services within one place to arrange any corporate and social
gathering as well as it is a good place to stay for visitors.

According to the analysis there are some factors which affect the footfalls in the hotel like,

 Location
 Rates
 Lack of awareness regarding restaurant in the local people
 Competitors

Etc.

As King’s Kraft Hotel Ashirwad is located in the area near GIDC which is not properly in city
and not exactly outside the city. Location of the hotel is affecting the footfalls of the people as
local people have to travel more in compare to other restaurant.

Although “Khushi Restaurant” is providing quality food but it is more costly as compare to
other restaurants which are providing food at very low rate. Khushi Restaurant is facing low
foot fall in compare to other restaurant because it is situated in the area around GIDC which is
not that much preferable to the customers and even it is situated in the inside area of the hotel
so these are the cause of low foot falls in the restaurant.

After analyzing the test and preference of local customers Khushi Restaurant has launched
“Gujarati Thal” which is generally preferable by local customers.

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Problem Statement:

As per the study of the group, King’s Kraft Hotel Ashirwad, Junagadh is facing the problem of
less number of foot falls as compare to other restaurants and the main cause of this problem is
its location. This leads to reduce the revenue and awareness of the “Khushi Multi-cuisine
Restaurant” of King’s Kraft Hotel Ashirwad.

For the betterment of the Hotel it is necessary to reduce the effect of the problem and to take
some effective actions to overcome this challenge. There is tough competition in this sector in
Junagadh city.

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Opportunity/ Problem Identification:

As Mentioned earlier King’s Kraft Hotel Ashirwad, Junagadh is located at the odd area, not
properly in the city and not exactly outside the city and because of that they cannot target local
people at their restaurant and most of the visitors are outsiders which are not that much
contributing to the restaurant’s regular foot falls.

So, as a part of Multidisciplinary Action Project promotional activities were done to cover and
aware the local people about the restaurant which helps to increase the footfalls in the restaurant
as the winners were given free lunch and discount coupons and each participant got discount
coupons.

List of opportunities:

 Ganeshotsav
 Gandhi-Jayanti
 Navratri
 Diwali

Etc.

Now-a-days social media is providing most popular platforms to promote and attract the people
towards hotel and restaurants with the help of social media marketing. Social media is a very
powerful tool to promote any activity and give true and fair view to the customers. King’s Kraft
Hotel Ashirwad is also promoting their Hotel, Restaurant, services and events on social media
platforms like face book and instagram which are the two most popular platforms. There are
many other social media platforms which can be the opportunity to cover the mass.

 Ganeshotsav is now widely celebrating and most popular auspicious festival of Hindus.
That can be the opportunity at that time to attract more people in compare to regular
days.
 2nd October, 2018 Gandhi Jayanti is also an awesome opportunity to conduct a CSR
Activity - Corporate Social Responsibility which helps to promote the Hotel as the
Hotel has organized a blood donation camp for the betterment of the society.

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 There were the opportunities which can help to generate more number of customers in
the restaurant and helps the management to generate more revenue in compare to
another regular day.

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Objectives:

Objective/ goal setting is something which clear the path where one should have to move ahead.
It gives a proper direction to work on.

 The main objective of organizing Ganeshotsav-2018 (promotional event) is to increase

the footfalls in the restaurant and create awareness and a good brand image among the
local people.
 The main objective of organizing a Blood Donation Camp is to give something in return
to the society for the betterment of people and help them as it is a moral duty of each
corporate which are earning from the society. As restaurant is providing healthy food
to the customer’s, “Healthy food converts into Healthy blood”.
 The main objective of social media marketing is to create the awareness of the hotel
and restaurant in the local people as well as the outside visitors which can be a future
customer.
 Another objective of social media marketing is to promote the promotional and CSR
activities and to give hype to them.

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Tasks:

Chart-4

Social Media
Marketing

Ganeshotsav-2018

Blood Donation
Camp- A CSR Activity

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 Project Schedule:

Table-3

Sr. no. ACTIVITY DATE

1. Social Media Marketing:
2. Ganeshotsav -2018 (A 3 Day Event)
Ganesh Sthapna:
Modak Competition:
Salad Décor Competition
Aarti Thali Décor Competition
3. Blood Donation Camp- A CSR Activity
9th September,2018 Onwards
13th September,2018 to 15th September, 2018
13th September, 2018
13th September, 2018
14th September, 2018
15th September, 2018
2nd October, 2018-Gandhi Jayanti

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  Designing and Analysis Phase:

Target group for the Ganeshotsav is mainly females and students for that group has targeted
schools, tuition classes, colleges, garba classes, cooking class and women fitness points etc.
and majority of the participants were ladies, male participants has also participated in the
competitions

The ratio between female and male was,

5:95
3 male, 61 female

Methods of Data Collection:

Primary data means the data collected for the decided purpose from the first hand.

Secondary Data is the data collected by someone else or taken from the other sources.

Much of the data were collected from primary sources and secondary sources which includes
Website of the company and other details provided at the time of induction.

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Tasks undertaken:

1) Social Media Marketing:

To give hype to all such events group has done social media marketing as it is so trendy and
popular in current era. Social media is the fastest way to reach the mass. Group has planned to
promote events on the various social media platforms to make people aware about the hotel
and activities which are going to perform or had performed.

Tools of Social Media Marketing:

9. Whatsapp 12.Twitter:

10. Facebook 13.Youtube

14.Linked in
11. Instagram

etc

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2) Ganeshotsav-2018:

As a part of Multidisciplinary Action Project the promotional activity has been organized. For
that the schedule and entry form were formulated. Multidisciplinary Action Project was started
from 2nd Week of September in King’s Kraft Hotel Ashirwad, Junagadh where group has
studied that there is lack of awareness in Junagadh city about the Hotel and Restaurant. To
boost the restaurant and create awareness regarding the Hotel group has grabbed the
opportunity of upcoming Religious Hindu Festival “GANESHOTSAV”. To celebrate this
auspicious festival in a unique and entertaining way, group has organized a 3 day event named
“GANESHOTSAV-2018” at King’s Kraft Hotel Ashirwad.

Under these 3 day event we organized three different competitions like,

Table-4
Name of competiton Date Time
Modak Competition 13th September, 2018 5.30PM to 6.00PM
Salad Décor Competition 14th September, 2018 5.00PM to 6.00PM
Aarti Thali Décor 15th September, 2018 5.30PM to 6.30PM
Competition

To get good number of participants it is necessary to cover the mass. For that group has decided
to cover the students and house wives which are generally more suitable and interested to
participate in such competitions. For that there are many schools and colleges are available.
Group has covered schools and tuition classes to attract the students and garba and cooking
classes were covered to target house wives and group of ladies.

In very short time of only two days group has covered these many schools, colleges, tuition
classes, Gym, cooking class, Graba Classes such as,

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Table-5

Sr. No. Name Of Institutions

1 Noble High School
2 Government Girl’s High School
3 Sarswati High school
4 Perfect Tuition Classes
5 KBC classes
6 Welcome High School
7 Dr. Subhash Mahila College
8 Gayatri High School
9 Emraled Education
10 Eklavya Classes
11 Udan Group of Tuitions
12 Noble Group of Institutions
13 Shree P.K.M college of technology and B.ed
14 Ramzat Dandiya Classes
15 Nisha Cooking classes
Etc.

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Image-15

(Page-1)

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Image-16

(Page-2)

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Where participants were given list of rules and regulations on the back side of the form and got
clear idea about the competition and judging criteria.

Group has collected 50rs. Registration fees from each participant for each competition

That helped us to maintain record of entries as well as helped in managing the whole event.

3) Blood Donation Camp:

After that group and hotel management has decided to perform one CSR activity as being
Profitable from the society it is a duty of corporate to give something in return to the society.
For that King’s Kraft Hotel Ashirwad has decided to organize a blood donation camp on 2nd
October, 2018-Gandhi Jayanti as Gandhiji has dedicated his whole life for the betterment of
the nation and society and the day itself is providing a strong feeling to do such activity for the
society.

To fulfill that moral purpose group and management has done a formal meeting with the key
persons of “Sarvoday Blood Bank-Junagadh” and discussed required criteria for arranging the
camp.

Personal invitations were given to the key persons of the society and of various fields and local
people were informed with the help of social media and requested to donate blood in the camp.

Group has targeted to collect 50 bottles of blood from the camp with the help of sarvoday blood
bank and civil hospital, Junagadh

 Implementation Phase:

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As per the study of the group, awareness of the restaurant and hotel is needed and for that group
decided to organize promotional event which can easily attract the people and let them come
to the restaurant and hotel which is more effective in compare to any other modes of
advertising.

The main limitation of the Ganeshotsav-2018 was time for promotion, group had only two
days to promote the event and to attract the participants although there are more then 60
participant were participated.

The limitation of the event was to reduce cost, in which all the required materials should be
taken by the participants on their own.

Social Media Marketing:

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Social Media Marketing is the use of Social Media Platforms and Websites to Promote the
product and services. Social Media Marketing means the process of gaining traffic or attention
through social media sites. Social Media is the fastest growing trend in the history of the world

From the above tools we used the following current trending Social Media Marketing tools to
promote our events and activities organized under our Multidisciplinary Action Project,

Facebook (17) Whatsapp(19)

Linkedin(20)
Instagram(18)

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1) Facebook:

As a part of social media marketing we putted some of the photos of our event and created event
on facebook to promote our activities and events organized by us at King’s Kraft Hotel Ashirwad,
Junagadh

Facebook is the most powerful and leading platform with wide range of people since long time
and people are much familiar with this platform we had done promotion of our 1st event
“Ganeshotsav-2018” which was held on 13th September, 2018 to 15th September, 2018

Here are the screenshots of our social media marketing,

Image -21

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2) Instagram:

Instagram is the most trendy and popular platform now-a-days. Instagram is providing such tools
like updating story, creating polls etc. that will help to know that how many of your friends are
seen and are interested in your update.

By this platform we putted some stories on our personal id’s as well as professional id of King’s
Kraft Hotel Ashirwad.

3) Whatsapp:

Whatsapp is the most popular and familiar tool to get in touch with your nearer and dearer. Not
only limited to that Whatsapp is now online selling and marketing platform which is very
successful in these areas also.

We under our project, used Whatsapp to do social media marketing. We putted status updates of
our events to aware our friends and family about what we were organized and by this we promoted
our events and King’s Kraft Hotel Ashirwad.

4) Linked in:

Linked in is the most favorable online platform for job seekers and job givers. One of our group
members posted an update on this platform to promote our event and Hotel management.

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Ganeshotsav-2018 (A 3 Day Event):

Gnaeshotsav-2018 has organized to promote the restaurant and services provided by the King’s
Kraft Hotel Ashirwad, Junagadh and to create awareness regarding the restaurant as all the
participants were given free lunch or discount coupons.

In this event near about 300 people was visited King’s Kraft Hotel Ashirwad which is very much
higher in compare to a normal day.

Under this 3 day event group has organized three different competitions like,

Table-6

Name of competiton Date Time

Modak Competition 13th September, 2018 5.30PM to 6.00PM
Salad Décor Competition 14th September, 2018 5.00PM to 6.00PM
Aarti Thali Décor 15th September, 2018 5.30PM to 6.30PM
Competition

Social media promotion was started on various platforms from 9th September, 2018 to promote our
event and to reach as many people as possible.

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As planned,

1. MODAK COMPETITION:

Image-22

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1st competition “MODAK COMPETITION” was held on 13th September, 2018 at King’s Kraft
Hotel Ashirwad from 5PM onwards. There 16 participant were participated with full of joy and
excitement.
Reporting was started by 5.00PM
All the participants were given time of 30 minutes for final preparation and presentation as we
mentioned in the rules.
Judges of the day were,

1. Mr. Hardik Soni (Head-ad-sales) Divyabhaskar, Junagadh

2. Mrs. Soni (wife of Mr. Hardik Soni)
3. Mr. Ameet Raithatha ( King’s Kraft Hotel Ashirwad)

After completion of the Competition all three judges judged the dishes(MODAK) and asked such
questions to the participants about their dish, uniqueness and ideas. On the basis of Taste,
Presentation and Quality of the Modak judges gave marks to the participants and after filling
consolidated Judges sheet we got our first 3 winners. All the three winners were given Free Lunch
Passes and each participant were given 20% Discount Coupons of Khushi Restaurant( King’s Kraft
Hotel Ashirwad). And the day was ended with Maha-Aarti.

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2. SALAD DECORES COMPETITION:

Image-23

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2nd competition “SALAD DECOR COMPETITION” was held on 14th September, 2018 at King’s
Kraft Hotel Ashirwad from 5PM onwards. There19 participants were participated with full of joy
and excitement.

Reporting was started by 5.00PM

All the participants were given time of 60 minutes for Cutting, Peeling and presentation as we
mentioned in the rules.
Judges of the day were,
1. Mr. Dhaval Domadiya (YouTuber)
2. Mr. Ameet Raithatha (King’s Kraft Hotel Ashirwad)
3. Mr.Nishit Sagotia (Faculty at Noble Group Of Institution

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After completion of the Competition all three judges judged the dishes(SALAD) and asked
such questions to the participants about their dish, uniqueness and ideas. On the basis of
Presentation and Quality of the Salad judges gave marks to the participants and after filling
consolidated Judges sheet we got our 2nd day Top 3 winners. All the three winners were given
Free Lunch Passes and each participant were given 20% Discount Coupons of Khushi
Restaurant( King’s Kraft Hotel Ashirwad). And the day was ended with Maha-Aarti.

On this occasion The Guest of Honor of the 2nd day MAHA-AARTI was Mr. Jwalant Raval
(Deputy Collector & District senior magistrate). We are thankful to the deputy collector for
giving their precious presence with family. And the day ended with Maha-Aarti and A Group
Photo with all the participants, judges and The Guest of Honor.

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3. AARTI THALI DECORES COMPETITION:

Image-24

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3rd competition “AARTI THALI DECOR COMPETITION” was held on 15th September, 2018
at King’s Kraft Hotel Ashirwad from 5PM onwards. There 34 participants were participated
with full of joy and excitement.

Reporting was started by 5.00PM

All the participants were given time of 60 minutes for decoration and presentation as we
mentioned in the rules.

Judges of the day were,

1. Mrs. Deepmala Katoch (Faculty at Noble Group Of Institution)

2. Mr. Ameet Raithatha (King’s Kraft Hotel Ashirwad)
3. Mr. Nishit Sagotia (Faculty at Noble Group Of Institution)

After completion of the Competition all three judges judged the Aarti Thali and asked such
questions to the participants about their decorations, uniqueness and ideas. On the basis of
Decoration of the Aarti Thali judges gave marks to the participants and after filling
consolidated Judges Sheet we got our 3rd day Top 3 winners. All the three winners were given
Free Lunch Passes and each participant were given 20% Discount Coupons of Khushi
Restaurant( King’s Kraft Hotel Ashirwad). And the day was ended with Maha-Aarti.

On the 3rd day Mayor- Shree Aadhyashktiben Majmudar was invited as a Guest of Honor and
shared her valuable thoughts towards the event and she Appreciated the students (Vidhi
Pithadiya, Kanchan Rupchandani, Riddhi Raval & Prasann Raja) and the management(King’s
Kraft Hotel Ashirwad) for arranging and organizing such beautiful event and The Day and
whole event ended by Maha-Aarti and a Group Photo..

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Blood Donation Camp- A CSR Activity on the occasion of Gandhi Jayanti:

Image-25

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CSR- Corporate Social Responsibility is the concept of Giving something back to the society
by the Corporate and company . Generally we corporate are earning huge amount of profit from
our society by providing goods or services but not only limited to that a corporate have to pay
or return back such valuable things by doing various activities for the welfare of the society

Under this concept King’s Kraft Hotel Ashirwad has arranged A Blood Donation Camp on the
occasion of Gandhi Jayanti under the Tagline “TRIBUTE TO THE FATHER OF NATION”

As King’s Kraft Hotel Ashirwad is having their own restaurant named “ Khushi Multi Cuisine
Restaurant” By which they are serving Good and Healthy Food to the society we think that “
HEALTHY FOOD CONVERTS INTO HEALTHY BLOOD” and under this tagline we
organized A Blood Donation Camp at King’s Kraft Hotel Ashirwad with the help of
“SARVODAY BLOOD BANK”

The Camp was started by 9.00AM and ended at 2.00Pm…

At the day, The Team Sarvoday Blood Bank has arrived with the necessary things like Needles,
Blood Carrying Bags, Certificates of Blood Donation, Weight Machine, Van with required
Freezers, Blood Pressure Monitor, Registration Forms etc.

The sequence of the procedure to donate blood is,

1. Registration
2. Blood Pressure mapping
3. Checking of Blood
4. Certification and allocating Blood Bag
5. Donation of Blood

King’s Kraft Hotel Ashirwad has arranged Health Drinks and snacks like, Lemon Juice,
Glucose Biscuits, Banana Fruit, Coffee and Drinking Water…which are required after donating
the blood to reduce the risk of weakness and dizziness.

Image-26

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 Image-27

By the end of the camp we got 57 Bottles of blood against the target of 50 bottles.

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All the Blood Donors were appreciated by the 20% Discount Coupons of Khushi Restaurant
(King’s Kraft Hotel Ashirwad) and a certificate by Sarvoday Blood Bank which is helpful in
getting blood bottles from the blood bank by showing this certificate whenever they are
needed…

On this Social welfare some of the dignitaries of the city were also present to appreciate the
donors as well as the organizers…

Those Dignitaries are…

Mayor- Shri Aadhyashaktiben Majmudar

Deputy Mayor- Shri Girish Kotecha

Trustee- Shri Vivek Bharti Trust-Junagadh – Mr. Parth Kotecha

Trustee- Alpha Schools- Shri G.P.Kathi

Etc.

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  Result of action undertaken:

 As above mentioned all the participants and blood donors were given discount coupons for
prompting “Khushi Specialty Restaurant” of King’s Kraft Hotel Ashirwad and more than
25% coupons are redeemed in a period of one month which is quite difficult in a normal
day without the given efforts.
 All the customers were happy and satisfied from the quality and taste of the food and
service provided by the restaurant.
 All the participants enjoyed the most and very much satisfied from the hotel management
and students for the organization of the event.
 Ganeshotsav and blood donation camp has created a good brand image of the King’s Kraft
Hotel Ashirwad in the mind of the visitors, customers and participants.
 Invited guests were also happy form the management for organizing such events for the
society and a appreciated by their kind words.

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 Annexure:

Photographs of all tasks undertaken:

Social Media Marketing

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Modak Competition

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Modak Competition

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Salad Décor Competition

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Salad Décor Competition

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 Aarti Thali D

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Blood Donation Camp- A CSR Activity

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Blood Donation Camp- A CSR Activity

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 MEDIA COVERAGE

1. Ganeshotsav-2018

Divya Bhaskar – 17th September, 2018

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Akila Newspaper - 18th September, 2018

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2. Blood Donation Camp- A CSR Activity

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 Divya Bhaskar – 1st October, 2018

Akila Newspaper – 1st October, 2018

Akila Newspaper – 3rd October, 2018

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Divya Bhaskar- 5th October, 2018

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HAPPY CUSTOMERS

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