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Aim of Producer: ECON 130 23/3/15
Aim of Producer: ECON 130 23/3/15
Aim of Producer
Choose bundle of inputs and outputs to maximise profit
Firms generate profits for owners who determine how to distribute it
MC = MR
Or:
MPL . P = W
MPK . P = V
Can look at raw materials as inputs, but instead it is the net output using capital
and labour
Assume output can be produced using labour/machine; more machines = more
workers
Producer’s Problem
Producer is assumed to be a price taker
Competitive process – an industry can be competitive with 4 – 5 firms: price will
lower if price is too high through the competitive process; profits will be closer
to 0
Capital is long lasting, rental cost will be longer term eg. One year.
V is important to distinguish between rental cost and current market price (to
purchase the machine)
Profit:
= py – wL – vK
Marginal Products
If increase the amount of labour/capital fixed, can measure the amount of output
produced
Increasing the amount of labour, decreases marginal product of labour
Profit Maximisation
Rather than have output and costs, differentiate:
pMPL = w
Cobb-Douglas Function
Constant returns – simplest function
1 unit labour produces 1 unit output
Constant returns to scale – capital:labour ratio is fixed and does not depend on
price; depends only on the price of the goods