1

2 3
SMRT MEDIA

With close to 100 stations and 2,200 billboards all over the
island, we are definitely Singapore’s largest out-of-home
marketing and advertising network.

From digital screens and interactive ads in our stations,

to ads carried around Singapore by our buses and taxis,
or even vast on-site campaigns and installations, we have the
perfect platform for you to capture, engage and activate
the millions using our network daily.

Speak to us, and let us provide you with unparalleled visibility to

deliver your message and brand to large captive audiences.

One of Singapore’s Largest

Digital and OOH Media Company

*Source: Marketing Magazine 2012, 2013 & 2014

 4 5

CAPTURE
SMRT MEDIA

Capture audiences with enthralling ads, visuals and

installations they will go wild over, as they journey
in our network.

213 trains 99 stations 1,282 buses 3,593 taxis

*Source: SMRT Trains, Buses and Taxis 2014

 6 7
SMRT MEDIA

ENGAGE
Smartphones and tablets will run out
of juice but ads on our platforms won’t.
Get your business surfing by engaging
waves of captive audiences with your brand.

21.1 million 42 minutes

weekly ridership average commuting time

*Source: SMRT Trains and Buses 2014, Singapore Census of Population 2010
 8 9

ACTIVATE
SMRT MEDIA

Make it a smash. Your brand doesn’t have to be a

one-way channel. Activate interaction using one of
our latest new media or mobile technology platforms,
and let audiences return your serve.

558 digital screens 2,200 billboards 125 event spaces

 CONTENT
10 11
SMRT MEDIA

DIGITAL
iViewSMRT 12
iPlasma 13
Media Hub 15
iBillboards 15

TRAINS
Concept Trains 16
Window Stickers 18
In-train Panels 19
Train Hangers 19

STATIONS
Concourse / Platform Concepts 20
Platform Screen Doors 22
Wallscapes 23
Showcases 24
Faregates 25
Pillars 26
Escalator Murals 27
Escalator Sides 28
Stair Risers 29
Travelator Sides 29
Benches 30
Floor Stickers 31
Beams 31

BILLBOARDS
4 Sheets 32
4 Sheet Networks 32
6 Sheets 34
12 Sheets 35
Bulkheads 36
Escalator Crown Networks 36
SMRT TRAIN NETWORK

Concourse Lightboxes 37
Large Format Lightboxes 37

ROADS
Buses 38
Bus Interchange Banners 38
Bus Hangers 39
Taxis 39

Testimonials 40
Guidelines for Advertising 46
Terms & Conditions 47
 12 13

DIGITAL
SMRT MEDIA

DIGITAL
iViewSMRT

TVC Weekly Rate ($ per slot)

DIGITAL 15 sec 6,500

iPLASMA 30 sec
Frequency
13,000
936 spots/week

Aspect Ratio 16:9

Format (video) avi, mov, mpg, wmv, ogg

Frame Wrap Weekly Rate ($ per station)

Premium Cosmo Lifestyle Hubs
Main Line 2,300 1,870 1,400 1,000
Note:
• Min ad period: 2 weeks Circle Line 1,200 1,000 700
• Operates 18 hours daily
• Max 6 advertisers, based on a 30 sec slot,
on 348 iPlasma units Screen Size (mm) H520 x W920
• Sticker schemes are subject to approval
from authorities
• All production of stickers to be undertaken
Plasma TV Size (mm) H720 x W1,150
by SMRT Media
• Production costs will be provided upon request Estimated Production Cost $120 per piece

Stations
Premium Main Line City Hall, Orchard, Raffles Place
Full Day Morning Lunch Evening Leisure Hour
6am - 12mn Travel Peak Travel Peak Travel Peak 10am - 12mn* Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines,
($ per week) 6am - 10am 12nn - 3pm 5pm - 8pm ($ per week) Tanjong Pagar, Woodlands
($ per week) ($ per week) ($ per week) Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village,
Frequency 252,000 56,000 42,000 42,000 112,000 Promenade, Stadium
spots / week spots / week spots / week spots / week spots / week Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

15 sec 4,000 1,690 1,190 1,490 1,780 Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

30 sec 7,200 3,060 2,160 2,700 3,240 Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport,
Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib,
60 sec 13,000 5,500 3,890 4,860 5,830 Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer,
Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang
Note:
Specification - 1,080 x 1,216 • Min ad period: 2 weeks
Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park,
Full Screen (px) • *Only applicable for 10am - 12nn, 3pm - 5pm and 8pm - 12mn slots
• Operates 18 hours daily Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north,
• Max 12 advertisers, based on a 30 sec slot, on 200 iViewSMRT units
Format jpeg, avi, mov, mpg, wmv, ogg • Train information and news scrollers are permanent
Pasir Panjang, Tai Seng, Telok Blangah
 14 15
Weekly Rate ($)
DIGITAL
SMRT MEDIA

DIGITAL
Exclusive Concept Linkway 25,000*

MEDIA HUB
(incl Sticker Wall)

@ ORCHARD
Resolution Aspect Screen Display Size
(px) Ratio Size H x W (mm)
LCD 1,366 x 768 16:9 46”
Screen
LED 720 x 72 10:1 1,800 x 1,720
Screen

Note:
• Min ad period: 4 weeks
• Operates 18 hours daily
• Sticker schemes are subject to approval from authorities
• All production of stickers to be undertaken by SMRT Media
• Production costs will be provided upon request
• *New rate from 1 Jan 2015

Slot Buy (30 sec) Weekly Rate ($)

1 iBillboard 5,000 DIGITAL
2 iBillboards 8,000
iBILLBOARDS
@ RAFFLES
Frequency per iBillboard 3,024 spots/week

Full Buy Out Weekly Rate ($)

1 iBillboard 20,000
2 iBillboards 35,000
Frequency per iBillboard 15,120 spots/week

Specification (px) 896 x 560

Aspect Ratio 16:10
Format (video) avi, mov, mpg, wmv, ogg
Format (static image) jpeg

Note:
• Min ad period: 4 weeks • Operates 18 hours daily
• Max 5 advertisers, • Sticker schemes are subject to approval from authorities
based on a 30 sec slot • All production of stickers to be undertaken by SMRT Media
• Production costs will be provided upon request

Slot Buy Weekly Rate ($)

DIGITAL
iBILLBOARD
30 sec 5,000
30 sec (incl Sticker Wall) 12,000

@ ORCHARD Frequency

Full Buy Out

3,024 spots/ week

Weekly Rate ($)

Exclusive Advertiser (incl Sticker Wall) 23,000
Frequency 15,120 spots/ week

Specification (px) 896 x 560

Aspect Ratio 16:10
Note:
• Min ad period: 4 weeks
• Operates 18 hours daily
• Sticker schemes are subject to approval from authorities
• Max 5 advertisers, based on a 30 sec slot
• All production of stickers to be undertaken by SMRT Media
• Production costs will be provided upon request
 16 17
Main Line Trains Weekly Rate ($ per train)
TRAINS
SMRT MEDIA

TRAINS
Interior 8,000

CONCEPT Circle Line Trains Weekly Rate ($ per train)

TRAINS Interior
Note:
• Min ad period: 4 weeks
• Size and quantity vary by design
5,000

• Site measurements are required

• Sticker schemes are subject to approval from authorities
• All production to be undertaken by SMRT Media
• Production costs will be provided upon request
 18 19
SMRT MEDIA

TRAINS
Note:

TRAINS • Min ad period: 4 weeks

• All production to be undertaken by SMRT Media

IN-TRAIN PANELS
• Production costs will be provided upon request
• 1300 panels across 50 Main Line trains
• 230 panels across 10 Circle Line trains
• 3120 panels across 20 Main Line trains
and 30 panels across 10 Circle Line trains
• 4180 panels across 30 Main Line trains and
30 panels across 10 Circle Line trains
• *New rate from 1 Jan 2015

No. of Panels Weekly Rate ($)

TRAINS Window Network Main Line1 300 4,900* (per network)

WINDOW
(across train network)
Circle Line2 30 950 (per network)

STICKERS
Main Line + Circle Line3 150 2,700 (per network)
Main Line + Circle Line4 Plus 210 3,600 (per network)
Whole Train (per train) Main Line 54 4,000* (per train)
Note:
• Min ad period: 4 weeks Circle Line 34 2,200 (per train)
• Maximum 25% coverage per window
• Size and quantity vary by design
• Sticker schemes are subject to approval from authorities
• All production to be undertaken by SMRT Media
• Production costs will be provided upon request
• *New rate from 1 Jan 2015
TRAINS
Main Line Trains
No. of Windows per Train
72 (double side print)
Weekly Rate ($ per train)
5,500* TRAIN
Circle Line Trains 34 (single side print) 2,600
HANGERS

Whole Train Rate ($ per distribution)

20,000 hangers across 5 trains 8,000 Note:
per distribution • Min ad period: 4 weeks
• Includes production cost for 1 design only
 20 21
SMRT MEDIA

STATIONS
STATIONS
CONCOURSE /
PLATFORM CONCEPTS
Weekly Rate ($ per concourse / platform per station)
Note:
• Min ad period: 4 weeks
Premium Cosmo Lifestyle Hubs • Size and quantity vary by stations
• Site measurements are required
Main Line 17,000* 11,000 8,000 6,000 • Sticker schemes are subject to approval from authorities
• All production to be undertaken by SMRT Media
Circle Line 7,000 5,600 4,200 • Production rates will be provided upon request
• *New rate from 1 Jan 2015

Stations
Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines,
Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village,
Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon

Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport,
Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib,
Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer,
Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park,
Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north,
Pasir Panjang, Tai Seng, Telok Blangah
 22 23
Stations Weekly Rate
STATIONS STATIONS
SMRT MEDIA

STATIONS
($ per wall)

PLATFORM SCREEN DOORS WALLSCAPES

Premium Orchard1 11,500
Raffles Place2 13,800

Note:
• Min ad period: 4 weeks
• Size and quantity vary by stations
• Site measurements are required
• Sticker schemes are subject to approval from authorities
• All production to be undertaken by SMRT Media
• Production costs will be provided upon request
• 1 Wall 4 + 4 units of 6 Sheets
• 2 Linkway Wall + 5 units of Large Format Lightbox

For enquiries on other Wallscapes,

please contact our sales team.
Email: smrtmedia@smrt.com.sg
Tel: 6331 1383

Note:
Weekly Rate ($ per station) • Min ad period: 4 weeks
• *Half height Platform Screen Doors
Premium Cosmo Lifestyle Hubs • Size and quantity vary by stations
• Sticker schemes are subject to approval from authorities
Main Line 22,000* 15,000* 9,000 6,500 • All production to be undertaken by SMRT Media
• Production costs will be provided upon request
• *New rate from 1 Jan 2015
Circle Line 7,500 6,000 4,500 • ^ Landscape bottom strips only

Stations
Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio*, Bishan, Boon Lay*, Bugis, Dhoby Ghaut, Jurong East*, Somerset, Tampines*,
Tanjong Pagar, Woodlands*

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut^, Esplanade, HarbourFront^, Holland Village,
Promenade, Stadium^

Lifestyle Main Line Bedok*, Choa Chu Kang*, Clementi*, Novena, Outram Park, Paya Lebar*, Toa Payoh, Yishun*

Circle Line Buona Vista, Kent Ridge, Serangoon, Paya Lebar^

Hubs Main Line Admiralty*, Aljunied*, Braddell, Bukit Batok*, Bukit Gombak*, Buona Vista*, Changi Airport,
Chinese Garden*, Commonwealth*, Dover*, Eunos*, Expo*, Joo Koon*, Kallang*, Kembangan*,
Khatib*, Kranji*, Lakeside*, Lavender, Marina Bay, Marina South Pier, Marsiling*, Newton,
Pasir Ris*, Pioneer*, Queenstown*, Redhill*, Sembawang*, Simei*, Tanah Merah*, Tiong Bahru,
Yew Tee*, Yio Chu Kang*

Circle Line Bartley^, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park,
Lorong Chuan, MacPherson, Marina Bay^, Marymount, Mountbatten, Nicoll Highway, one-north^,
Pasir Panjang, Tai Seng, Telok Blangah
 25

STATIONS

STATIONS
FAREGATES

Weekly Rate ($ per station)

Note:
Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks
• Size and quantity vary by stations
Main Line 4,030 3,300 2,500 1,800 • Site measurements are required
• Sticker schemes are subject to approval from authorities
Circle Line 2,100 1,800 1,300 • All production to be undertaken by SMRT Media

STATIONS
• Production costs will be provided upon request

SHOWCASES
Weekly Rate ($) Stations
Showcase 1 11,500 Premium Main Line City Hall, Orchard, Raffles Place

@ ORCHARD Showcase 2
(includes showcase TV screen)
11,500 Cosmo Main Line

Circle Line
Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines,
Tanjong Pagar, Woodlands

Bayfront, Bishan, Bras Basah, Esplanade, HarbourFront, Holland Village,

Specification for Screen (px) Promenade, Stadium

Aspect Ratio 16:9 Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon
Format (video) avi, mov, mpg, wmv, ogg
Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport,
Format (static image) jpeg
Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib,
Kranji, Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer,
Queenstown, Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang
Note: Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park,
• Min ad period: 4 weeks
• Sticker schemes and display items are subject to approval from authorities Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north,
• All production of stickers to be undertaken by SMRT Media Pasir Panjang, Tai Seng, Telok Blangah
• Production costs will be provided upon request
 26
STATIONS 27

ESCALATOR MURALS
SMRT MEDIA

Stations Weekly Rate ($ per wall) Note:

• Min ad period: 4 weeks
Premium City Hall 5,750 • Size and quantity vary by stations
• Site measurements are required
Orchard 5,750 • Sticker schemes are subject to approval from authorities
• All production to be undertaken by SMRT Media
• Production costs will be provided upon request
Raffles Place 8,000
1

• 1 Escalator Wall + Crown

For enquiries on other Escalator Murals,

please contact our sales team.
Email: smrtmedia@smrt.com.sg
Tel: 6331 1383

Weekly Rate ($ per zone)

STATIONS Premium Cosmo Lifestyle Hubs

PILLARS Main Line

Circle Line
11,000* 7,480
4,750
5,600
3,950
4,000
2,800

Stations
Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis,

Dhoby Ghaut, Jurong East, Somerset, Tampines,
Tanjong Pagar, Woodlands

Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut

Esplanade, HarbourFront, Holland Village,
Promenade, Stadium

Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena,

Outram Park, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge, Marina Bay,

Paya Lebar, Serangoon

Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok,

Bukit Gombak, Buona Vista, Changi Airport,
Chinese Garden, Commonwealth, Dover, Eunos,
Expo, Joo Koon, Kallang, Kembangan, Khatib,
Kranji, Lakeside, Lavender, Marina Bay, Marina
South Pier, Marsiling, Newton, Pasir Ris, Pioneer,
Queenstown, Redhill, Sembawang, Simei, Tanah
Merah, Tiong Bahru, Yew Tee, Yio Chu Kang
Note: Circle Line Bartley, Botanic Gardens, Caldecott, Dakota,
• Min ad period: 4 weeks
• Size and quantity vary by stations Farrer Road, Haw Par Villa, Labrador Park,
• Site measurements are required Lorong Chuan, MacPherson, Marymount,
• Sticker schemes are subject to approval from authorities
• All production to be undertaken by SMRT Media Mountbatten, Nicoll Highway, one-north,
• Production costs will be provided upon request Pasir Panjang, Tai Seng, Telok Blangah
• *New rate from 1 Jan 2015
 28 29

STATIONS STATIONS
SMRT MEDIA

STATIONS
ESCALATOR STAIR RISERS
SIDES Weekly Rate ($ per flight of stairs per station)
Premium Cosmo Lifestyle Hubs
Main Line 3,000 2,500 1,800 1,300
Circle Line 1,600 1,300 900

Stations
Premium Main Line City Hall, Orchard, Raffles Place

Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis,

Dhoby Ghaut, Jurong East, Somerset,
Weekly Rate ($ per escalator per station)
Tampines, Tanjong Pagar, Woodlands
Note:
Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut,
• Size and quantity vary by stations
Main Line 3,000 1,210 900 700 • Site measurements are required Esplanade, HarbourFront, Holland Village,
• Sticker schemes are subject to approval from authorities Promenade, Stadium
Circle Line 770 650 450 • All production to be undertaken by SMRT Media
• Production costs will be provided upon request Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena,
Outram Park, Paya Lebar, Toa Payoh, Yishun
Stations
Circle Line Buona Vista, Kent Ridge, Marina Bay,
Premium Main Line City Hall, Orchard, Raffles Place
Paya Lebar, Serangoon
Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines,
Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok,
Tanjong Pagar, Woodlands
Bukit Gombak, Buona Vista, Changi Airport,
Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village, Chinese Garden, Commonwealth, Dover,
Promenade, Stadium Eunos, Expo, Joo Koon, Kallang, Kembangan,
Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Khatib, Kranji, Lakeside, Lavender,
Marina Bay, Marina South Pier, Marsiling,
Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon
Newton, Pasir Ris, Pioneer, Queenstown,
Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden, Redhill, Sembawang, Simei, Tanah Merah,
Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Tiong Bahru, Yew Tee, Yio Chu Kang
Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill,
Circle Line Bartley, Botanic Gardens, Caldecott, Dakota,
Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Note:
Farrer Road, Haw Par Villa, Labrador Park, • Min ad period: 4 weeks
Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park, Lorong Chuan, MacPherson, Marymount, • Size and quantity vary by stations
• Site measurements are required
Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north, Pasir Panjang, Mountbatten, Nicoll Highway, one-north, • Sticker schemes are subject to approval from authorities
Tai Seng, Telok Blangah Pasir Panjang, Tai Seng, Telok Blangah • All production to be undertaken by SMRT Media
• Production costs will be provided upon request

Weekly Rate ($ per travelator per station)

STATIONS Cosmo Lifestyle Hubs

TRAVELATOR Circle Line 2,000

SIDES Stations
Lifestyle Circle Line Serangoon

Note:
• Min ad period: 4 weeks
• Size and quantity vary by stations
• Site measurements are required
• Sticker schemes are subject to approval from authorities
• All production to be undertaken by SMRT Media
• Production costs will be provided upon request
 30 31

STATIONS STATIONS
SMRT MEDIA

STATIONS
BENCHES FLOOR
STICKERS

Weekly Rate ($ per concourse / platform per station)

Note:
Premium Cosmo Lifestyle Hubs • Min ad period: 4 weeks
• Size and quantity vary by stations
Main Line 8,050 6,600 5,000 3,500 • Site measurements are required
• Sticker schemes are subject to approval from authorities
Circle Line 4,200 3,500 2,500 • All production to be undertaken by SMRT Media
• Production costs will be provided upon request

Stations
Note: Premium Main Line City Hall, Orchard, Raffles Place
Weekly Rate ($ per station) • Min ad period: 4 weeks
• Size and quantity vary by stations Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines,
Premium Cosmo Lifestyle Hubs • Site measurements are required
Tanjong Pagar, Woodlands
• Sticker schemes are subject to approval from authorities
Main Line 4,600 3,740 2,800 2,000 • All production to be undertaken by SMRT Media
Circle Line Bayfront, Bishan, Bras Basah, Dhoby Ghaut, Esplanade, HarbourFront, Holland Village,
• Production costs will be provided upon request
Promenade, Stadium
Stations Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun
Premium Main Line City Hall, Orchard, Raffles Place Circle Line Buona Vista, Kent Ridge, Marina Bay, Paya Lebar, Serangoon
Cosmo Main Line Ang Mo Kio, Bishan, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport,
Tanjong Pagar, Woodlands Chinese Garden, Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji,
Lifestyle Main Line Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun Lakeside, Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown,
Redhill, Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang
Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden,
Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside, Circle Line Bartley, Botanic Gardens, Caldecott, Dakota, Farrer Road, Haw Par Villa, Labrador Park,
Lavender, Marina Bay, Marina South Pier, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Lorong Chuan, MacPherson, Marymount, Mountbatten, Nicoll Highway, one-north,
Sembawang, Simei, Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang Pasir Panjang, Tai Seng, Telok Blangah

Weekly Rate ($ per side per station)

STATIONS Premium Cosmo Lifestyle Hubs

BEAMS Main Line

Circle Line
1,000
640
800
550
600

Note:
• Min ad period: 13 weeks
• Size and quantity vary by stations
• Site measurements are required
• Sticker schemes are subject to approval from authorities
• All production to be undertaken by SMRT Media
• Production costs will be provided upon request

Stations
Cosmo Main Line Ang Mo Kio, Boon Lay, Jurong East, Tampines, Woodlands

Circle Line Bayfront

Lifestyle Main Line Bedok, Clementi, Novena, Paya Lebar, Toa Payoh, Yishun

Circle Line Buona Vista, Kent Ridge

Hubs Main Line Admiralty, Aljunied, Buona Vista, Changi Airport, Commonwealth, Dover, Eunos, Expo, Kallang,
Kembangan, Khatib, Kranji, Pasir Ris, Queenstown, Simei, Tanah Merah, Yew Tee, Yio Chu Kang
 32 33

BILLBOARDS
SMRT MEDIA

Rate does not include Sticker Wall Rate does not include Sticker Wall

Weekly Rate ($ per poster per station) Stations

BILLBOARDS Premium Cosmo Lifestyle Hubs Premium Main Line City Hall, Raffles Place

4 SHEETS Main Line

Circle Line
440 390
250
300
210
250
180
Cosmo

Lifestyle
Main Line

Circle Line

Main Line
Ang Mo Kio, Boon Lay, Bugis, Dhoby Ghaut, Jurong East, Somerset, Tampines, Tanjong Pagar, Woodlands

Bras Basah, Esplanade, Holland Village

Bedok, Choa Chu Kang, Clementi, Novena, Outram Park, Paya Lebar, Toa Payoh, Yishun
LRT 100
Circle Line Buona Vista, Kent Ridge, Paya Lebar, Serangoon

Material Size (mm) H1,530 x W1,010 Hubs Main Line Admiralty, Aljunied, Braddell, Bukit Batok, Bukit Gombak, Buona Vista, Changi Airport, Chinese Garden,
Commonwealth, Dover, Eunos, Expo, Joo Koon, Kallang, Kembangan, Khatib, Kranji, Lakeside,
Display Size (mm) H1,500 x W990 Lavender, Marina Bay, Marsiling, Newton, Pasir Ris, Pioneer, Queenstown, Redhill, Sembawang, Simei,
Estimated Production Cost $50 per piece Tanah Merah, Tiong Bahru, Yew Tee, Yio Chu Kang

Circle Line Botanic Gardens, Haw Par Villa, Labrador Park, Lorong Chuan, Marymount, Pasir Panjang, Telok Blangah

LRT Bangkit, Bukit Panjang, Choa Chu Kang, Fajar, Jelapang, Keat Hong, Pending, Petir, Phoenix, Segar, Senja,
South View, Teck Whye, Ten Mile Junction

Note:
• Min ad period: 13 weeks
• All production to be undertaken by SMRT Media

No. of Weekly Rate Stations

BILLBOARDS Panels ($ per network) Broadcast Network 90 panels across Main Line stations, 10 panels across Circle Line stations and

4 SHEET Broadcast Network1 105 13,700 5 panels across LRT stations

Shopping & 50 panels across Main Line stations and 5 panels across Circle Line stations
Shopping & 55 8,300

NETWORKS
Entertainment Network2
PMET Network2
Youth Network2
Material Size (mm)
Display Size (mm)
Estimated Production Cost
Entertainment Network
Ang Mo Kio, Bedok, Boon Lay, Bugis, Bukit Batok, Buona Vista, Choa Chu Kang, City Hall, Clementi,
20 4,000 Dhoby Ghaut, Expo, Jurong East, Kallang, Novena, Pasir Ris, Sembawang, Serangoon, Simei, Somerset,
Tampines, Tiong Bahru, Woodlands, Yew Tee, Yishun
20 3,600
PMET Network Bras Basah, Buona Vista, Bugis, City Hall, Dhoby Ghaut, Esplanade, Expo, Jurong East, Kent Ridge,
H1,530 x W1,010 Lavender, Lorong Chuan, Marina Bay, Newton, Novena, Outram Park, Raffles Place, Tampines,
Tanjong Pagar, Tiong Bahru
H1,500 x W990
Youth Network Ang Mo Kio, Bedok, Boon Lay, Bras Basah, Bugis, Buona Vista, City Hall, Choa Chu Kang, Clementi,
105 panels - $3,200 Dhoby Ghaut, Dover, Jurong East, Kent Ridge, Pasir Ris, Somerset, Tampines, Woodlands, Yew Tee,
55 panels - $1,800 Yio Chu Kang, Yishun

20 panels - $1,000
Note:
• Min ad period: 2 weeks
• 1 Max 2 panels per station
• 2 Min 1 panel per station
• All production to be undertaken by SMRT Media
 34 35
Scrolling Panels Scrolling Panels
BILLBOARDS BILLBOARDS

BILLBOARDS
SMRT MEDIA

Weekly Rate ($ per poster per station) Weekly Rate ($ per poster per station)

6 SHEETS Main Line

Premium
660
Cosmo
550
Lifestyle
400
Hubs
300 12 SHEETS Main Line
Premium Cosmo
500
Lifestyle Hubs

Circle Line 350 Circle Line 320

Static Panels Static Panels

Weekly Rate ($ per poster per station) Weekly Rate ($ per poster per station)
Premium Cosmo Lifestyle Hubs Premium Cosmo Lifestyle Hubs
Main Line 880 730 Main Line 660 500
Circle Line 470 Circle Line 420 350 280

Rate does not include Sticker Wall

Stations (scrolling panels) Stations (static panels) Stations (scrolling panels) Stations (static panels)
Premium Main Line Orchard Premium Main Line Orchard Cosmo Main Line Jurong East Cosmo Main Line Boon Lay, Bugis, Dhoby Ghaut, Tampines, Tanjong Pagar

Cosmo Main Line Jurong East, Tampines, Cosmo Main Line Woodlands Circle Line Esplanade Circle Line Bishan, Bras Basah, Dhoby Ghaut, Esplanade,
Tanjong Pagar Promenade, Stadium
Circle Line Esplanade
Circle Line Esplanade Lifestyle Main Line Choa Chu Kang

Lifestyle Main Line Toa Payoh, Yishun Note: Note:

Circle Line Paya Lebar
• Min ad period: 13 weeks • Min ad period: 13 weeks
Hubs Main Line Pasir Ris • All production to be undertaken by SMRT Media • All production to be undertaken by SMRT Media
Hubs Circle Line Dakota, MacPherson, Mountbatten, Tai Seng

Material Size (mm) H1,800 x W1,200 Material Size (mm) H1,500 x W3,050
Display Size (mm) H1,715 x W1,145 Display Size (mm) H1,450 x W2,970
Estimated Production Cost $70 per piece Estimated Production Cost $200 per piece
 36 37

BILLBOARDS BILLBOARDS

BILLBOARDS
SMRT MEDIA

BULKHEADS CONCOURSE
LIGHTBOXES

Weekly Rate ($ per poster per station) Panel No. Material Size Display Size
H x W (mm) H x W (mm)
Premium Cosmo Lifestyle Hubs
1, 2, 11, 12 1,366 x 1,950 1,351 x 1,890
Main Line 660
3, 4, 9, 10 1,366 x 2,075 1,351 x 1,990
Stations Panel No. Weekly Rate
($ per poster) Stations 5, 6, 7, 8 1,366 x 2,050 1,351 x 1,990
Premium City Hall 1 1,600 Premium Main Line Raffles Place
Estimated $180 per piece
Orchard 1 1,200 Note: Production Cost
• Min ad period: 13 weeks • All production to be undertaken by SMRT Media
2, 3 2,000 For enquiries on other Bulkheads,
Raffles Place 1, 4 1,600 please contact our sales team.
Email: smrtmedia@smrt.com.sg
2, 3, 5, 6 1,200 Tel: 6331 1383 BILLBOARDS
LARGE
Note:
• Min ad period: 13 weeks
Estimated Production Cost Vary by size of panel • All production to be undertaken by SMRT Media

Weekly Rate ($ per network per station) FORMAT

BILLBOARDS
ESCALATOR Main Line
Premium Cosmo
900
Lifestyle Hubs
500 LIGHTBOXES
CROWN Stations
Cosmo Main Line Tampines

NETWORKS Hubs Main Line Pasir Ris, Tiong Bahru

Weekly Rate ($ per poster per station)

Premium Cosmo Lifestyle Hubs
Main Line 2,200 1,870

Stations Panel Material Size Display Size

No. H x W (mm) H x W (mm)
Material Size (mm) H735 x W485 Raffles Place 1-5 1,655 x 5,730 1,595 x 5,680
Display Size (mm) H720 x W470 6-7 1,680 x 5,800 1,605 x 5,680
No. of Panels 10 panels per network 8 1,655 x 4,340 1,615 x 4,250
Estimated $240 per network Estimated $800 per piece
Somerset 1 - 12 1,678 x 5,730 1,608 x 5,680 Production Cost
Production Cost of 10 pieces
Tampines 1 - 24 1,750 x 5,620 1,608 x 5,580
Note: Note:
• Min ad period: 13 weeks Tanjong Pagar 1-5 1,678 x 5,730 1,608 x 5,680 • Min ad period: 13 weeks
• All production to be undertaken by SMRT Media • All production to be undertaken by SMRT Media
 38 39

ROADS
SMRT MEDIA

ROADS
BUS
HANGERS

ROADS Whole Bus Rate ($ per distribution)

BUSES 20,000 hangers across

10 buses per distribution
7,000 Note:
• Min ad period: 4 weeks
• Includes production cost for 1 design only

Note:
• Min ad period: 12 weeks
• All production to be undertaken by SMRT Media

Type Weekly Rate ($ per bus)

Fab Pro Omni (Long Haul Estimated Production
(Shopping) (Business) / Feeder service) Cost ($ per bus)
Double Wrap with eLumiNex 2,600 2,300 1,600 3,650
Double Wrap 1,800 1,600 1,100 3,650
Bendy Wrap 850 800 700 2,650
Single Wrap 700 600 525 2,000
Full Rear Panel 150 (Single & Bendy) 400
In-bus Panel $40 per bus $50 per panel

ROADS
BUS INTERCHANGE BANNERS
Interchanges Banner No. Weekly Rate
($ per banner)
Bukit Panjang 1, 2 625
Choa Chu Kang 1, 2, 3 625 Taxi Type Weekly Rate
Woodlands 1, 2, 3, 4, 5 625 ROADS ($ per taxi)

TAXIS
Epica Taxi Wholly 80
Yishun 1, 2, 3 625 Painted Taxi
Note:
• Min ad period: 4 weeks
• Size vary by banner
• Site measurements are required Note:
• Banner schemes are subject to approval from authorities • Min ad period: 12 weeks
• All production to be undertaken by SMRT Media • Min quantity: 50 taxis
• Production costs will be provided upon request • Includes production costs
 40 41
SMRT MEDIA

“
TESTIMONIALS We are very pleased with the results! SMRT stations and trains

ROYCE’
offer us multiple touch points, creating endless possibilities
for us to reach out to our target audience. By strategically
placing our communications in prominent spots where it can
be easily viewed, our message has reached out to a sizeable
portion of daily commuters. SMRT Media is proven to be
effective in mass interaction and audience activation.
“
Janice Cai
Account Manager
Adbox Advertising Pte Ltd

SUPER “
TESTIMONIALS We were able to reach a large group of captive audiences
with SMRT’s concept train, and reinforced our new brand
message throughout their journeys. We received very
“
COFFEE
positive feedback from the public about the Super Smile
campaign in SMRT trains.

Lillian Wong
Marketing Manager
Super Coffee Corporation Pte Ltd
 42 43
SMRT MEDIA

TESTIMONIALS
PANADOL
“ We launched the latest 2-in-1 Cough
& Cold Relief on SMRT’s iBillboards
@ Raffles, comprising two large format
LED digital screens at Raffles Place
MRT Station. This medium allowed us to
highlight our fast action and non-drowsy
formula in a dynamic and captivating way.
The campaign successfully targeted
“
professionals and executives, and raised
both awareness and sales.

May Tan
Brand Manager
GlaxoSmithKline Pte Ltd

TESTIMONIALS
SILKPRO
“
SMRT Media gave us the opportunity to
create a synchronised advertising experience
across their extensive train and road network.
Their expertise and attention to details made
outdoor advertising a confident solution for
our brands. Outdoor advertising will continue
to be an instrumental component of Silkpro’s
future marketing and advertising plan,
to help us achieve our goal of increasing
brand and product awareness, and more.
Moving forward, we will definitely choose
SMRT Media as an effective platform for
our integrated media plan.
“
Lervinia Swee
Marketing Manager
Tohtonku (S) Pte Ltd
 44 45
SMRT MEDIA

“ TESTIMONIALS
We are impressed that the linkway advertising space

SAMSUNG
turned out to be more than just a static wall. It allowed
us to engage consumers while generating hype for the
sustenance phase of our Samsung GALAXY S4 With
LTE campaign. The Orchard Media Hub Wall combined
motion and sound to fully immerse commuters in the
S4 experience. Through this and the busy linkway at
Somerset, we were able to reach out to shoppers along
the prime Orchard Road shopping belt effectively. “
Irene Ng
Vice President of Marketing
Samsung Asia Pte Ltd

TESTIMONIALS
DULUX
“ We wanted an impactful way to
inspire Singaporeans, and help
them visualize what colours can do
in beautifying their living spaces.
SMRT’s train stations have some
of the best platforms to portray
interesting concepts and designs
to engage consumers’ minds.
We love how compelling transit
advertising is, and are looking
“
forward to greater partnerships.

Josephine Lee
Head of Marketing,
Singapore and New Markets
Akzo Nobel Paints Singapore Pte Ltd
 GUIDELINES FOR
46
SMRT MEDIA
ADVERTISING
Approval of Artwork
1) One coloured copy of Final Artwork (FA) must be
submitted to SMRT Media for approval at least
3 weeks before the Display Commencement
Date. SMRT Media reserves the right to reject
a FA which, in its opinion is objectionable,
controversial or likely to elicit negative feedback
from the public, or for any other reasons.
Advertising Material
1) All advertising materials shall meet our
requirements. SMRT Media reserves the right
to reject any advertising materials that do not
adhere to the requirements. All CD must be
submitted to SMRT Media at least 2 weeks
before commencement date of the Display.
2) All artwork (including associated files and fonts
used in the artwork) for posters shall be saved
and delivered to SMRT Media at least 3 weeks
before commencement date to the display in the
following format:
a) Output: CD-ROM or DVD-ROM
b) Software used: Freehand MX, Illustrator CS,
Photoshop CS, Indesign CS.
c) Scanned image should be CMYK and saved
as TIF (not compressed) or EPS format or
PSD format.
d) Minimum image requirement:
For bus, taxi and train exterior
– min. 300 dpi on actual size
For posters and other sticker schemes
– min. 300 dpi on actual size
e) All files must be in layers format.
f) Text and layout: preferably to be done in
Freehand software, converted to path.
g) A copy of the visual in PDF low resolution
should be submitted in the CD.
TERMS & CONDITIONS
1. INTERPRETATION
3) For window sticker, the flip of the visual for the other
side of the stickers facing the platform should
be submitted.
4) SMRT Media shall not be liable for any late-posting
of the advertisement materials due to late delivery
of FA. The charge for displaying them shall
be calculated from the commencement of the
Contract Period.
Collection of Advertisement Materials
Advertiser shall collect all advertising materials within
14 days from the expiry of the Contract Period or
date of termination of the Agreement, whichever
is earlier. Posters that are not collected will be
disposed accordingly.
2. TERMS AND CONDITIONS FOR
3. ADVERTISING AGENCIES/
47
(a) In this Agreement, the following
expressions shall have the
4. ADVERTISING COMMISSION
All accredited advertising agencies will be
entitled to an agency commission of 15%
8.
GENERAL LIEN
SMRTI shall be entitled to a general lien,
where appropriate, on any Advertising
following meanings: of the Contract Amount less any such Materials in SMRTI’s possession for all
“Advertiser/Company” means the person discount given by SMRTI to the sums, whether liquidated or not, due from
(including a body corporate or incorporate) Advertiser/Company. the Advertiser/Company to SMRTI.
who has entered into this Agreement
with SMRTI and shall include his 5. ADVERTISING RATES 9. UPFRONT PAYMENT
successors in title and assigns. (a) Save for advertisements on taxis, all (a) In the event that the Advertiser/
“Advertising Rate” means such rate Advertising Rates are exclusive of the Company’s registered office is not
quoted by SMRTI herein or otherwise Production Costs and the cost of located within Singapore or SMRTI in
for advertisement space. the Advertising Materials, both of its sole discretion deems necessary,
“SMRTI” means SMRT Investments which shall be borne fully by the SMRTI may request for full payment of
Pte Ltd and shall include its successors Advertiser/Company. the Contract Amount prior to the Display
in title and assigns. Commencement Date and the Advertiser/
“Contract Amount” means the total 6. CHANGE OF ADVERTISING RATES Company shall be responsible for
aggregate value of the contract AND CONDITIONS ensuring that SMRTI receives the
(exclusive of all applicable taxes). For (a) SMRTI shall be entitled at any time to same at least fourteen (14) days prior
the avoidance of doubt, any deductions vary or adjust the to the Display Commencement Date.
made by SMRTI pursuant to this (i) Advertising Rates and/or However, in the event that the
Agreement or otherwise and/or additional (ii) these terms and conditions. Advertiser/Company’s registered office
payments made by the Advertiser/ If SMRTI exercises such right, it will is within Singapore, SMRTI may in its
Company pursuant to Clause 16 of give written notice of such change to sole discretion, request for payment of
this Agreement shall not go towards or the Advertiser/Company and, any fifty percent (50%) of the Contract
in any way affect the computation of such changes by SMRTI shall, Amount prior to the Display
the total aggregate value unless the unless the Advertiser/Company Commencement Date and the
parties so consent in writing. exercises its right under Clause 6(b) Advertiser/Company shall be
“Contract Period” means the period below, take effect on the date responsible for ensuring that SMRTI
during which the advertisement specified by SMRTI in such written receives the same at least fourteen
is displayed. notice or four (4) weeks after service (14) days prior to the Display
“Display Timing” means the daily timing of such written notice on the Commencement Date. In cases where
during which the advertisement Advertiser/Company, whichever date the Contract Amount consists of
is displayed. is the later. production cost for stickers or posters
“Display Commencement Date” refers (b) In the event that SMRTI exercises its rights SMRTI may request for full payment of
to the date from which the display of the under Clause 6(a) to vary or adjust the the Contract Amount prior to the
advertisements shall commence as (i) Advertising Rates and/ or commencement of the production.
specified in the Order. (ii) these terms and conditions, (b) The Advertiser/Company agrees that
“Order” means an order for the display of the Advertiser/Company shall be SMRTI shall have the right to, at SMRTI’s
advertisement space placed with SMRTI entitled to cancel any Order it had sole discretion, use any monies paid by
and/or order for production of stickers placed with SMRTI prior to such the Advertiser/Company under Clause
or posters. changes without incurring any 9(a) to offset against any amounts due
“Production Costs” means all costs, liability by giving SMRTI and owing to SMRTI from the Advertiser/
charges, fees and expenses incurred for two (2) weeks written notice of Company (whether as a result of the
the material creation of advertisement(s) cancellation of Order within Advertiser/Company’s breach of the
arising out of or in connection with two (2) weeks from the date of it terms herein or otherwise), without
an Order. being so informed by SMRTI. If further reference to the Advertiser/
“Artwork” is the Final Artwork (FA) that SMRTI does not receive any such Company.
the Company/Advertiser provides written notice from the Advertiser/ (c) In the event that SMRTI exercises its
to SMRTI for purpose of the Company within the aforementioned right to make any deductions or offset
advertisement production. period, the cancellation fees under from or against any upfront payment of
“Advertising Materials” are the final Clause 10 shall be payable by the the Contract Amount pursuant to the
products that are displayed on SMRT’s Advertiser/ Company if the terms herein, the Advertiser/Company
advertisement spaces. Advertiser/Company decides to shall, forthwith on demand by SMRTI,
make any cancellations after the pay SMRTI the full amount so deducted
aforementioned two (2) weeks period. or offset by SMRTI in cash or by such
ANY ORDER other method as may be instructed by
(a) These terms and conditions shall 7. PAYMENTS SMRTI in writing.
(i) be deemed to have been accepted (a) Subject always to Clause 9 below, all
and agreed to by the Advertiser/ other payments by the Advertiser/ 10. CANCELLATION OF ANY ORDER
Company when he places an Company shall be made: (a) Subject always to the right of SMRTI
Order; and (i) thirty (30) days after the date of the to allow the same at its sole discretion
(ii) not be varied or amended without relevant invoice or by the due date and without prejudice to any of the
the prior written consent of SMRTI. specified in SMRTI’s invoices; and other rights and/or remedies of SMRTI,
(b) SMRTI shall not be bound by any (ii) unless otherwise instructed in writing the Advertiser/Company may, without
terms or rates stated on or that by SMRTI, by crossed cheques prejudice to Clauses 7, 8 and 9, be
accompany (for eg are annexed or drawn in favour of SMRTI, and with entitled, to cancel any Order for
attached to) any Order. the invoice number written behind advertisement space by way of written
such cheques if they are not notice to SMRTI provided always that
accompanied by a covering letter or the Advertiser/Company pays to SMRTI
MEDIA SPECIALIST copy of the relevant SMRTI’s invoice. the following amounts for such
An Advertiser/Company who is an advertising (b) Interest at the rate of 1% per month shall cancellation:
agency or media specialist shall be deemed be charged by SMRTI for and on any (i) If before the Display Commencement
to contract as principal with such rights and all late payments. Date, 50% of the Contract Amount
and liabilities including (without limitation) (c) The Advertiser/Company agrees to should such written notice be
full responsibility to make punctual and reimburse SMRTI for any legal fees received by SMRTI less than eight
complete payments as required under this and charges incurred by SMRTI as a (8) weeks (but more than four (4)
Agreement and full authority to approve result of the Advertiser/Company not weeks) before the Display
and/or amend the Advertising Materials. fulfilling its obligations to make Commencement Date OR 80% of
payments according to Clause 7(a)(i).
 48 the Contract Amount should such
written notice be received by SMRTI
SMRT MEDIA
less than four (4) weeks before the
Display Commencement Date ;
(ii) If after the Display Commencement
date, 50% of the Advertising Rates
of the remaining Contract Period
should such written notice be received
by SMRTI less than eight (8) weeks
(but more than four (4) weeks) before
the expiry of the Contract Period OR
80% of the Advertising Rates of the
remaining Contract Period should
such written notice be received by
SMRTI less than four (4) weeks
before the expiry of the Contract (i) SMRTI’s right to agree to such
Period.
(iii) all of the Production Costs incurred
up to the date of cancellation; and
(iv) the cost of all commitments to third
parties and works in progress.
(b) Notwithstanding the aforementioned,
in the event SMRTI exercises its right
to refuse to allow the Advertiser/
Company’s proposed cancellation
(whether or not the Advertiser/Company
is willing to pay or has paid the
abovementioned amounts), SMRTI shall
have the right to proceed with the Order
and the Advertiser/Company shall be
liable to pay the entire Contract Amount.
11. PRODUCTION OF STICKERS
AND POSTERS
(a) The selection of production house for
the stickers and posters shall be
determined by SMRTI.
(b) In the event of any deviation to Clause
11(a) by Advertiser/Company, SMRTI
shall charge an additional 10% of
production cost of the stickers and
posters to the Advertiser/Company.
(c) The Advertiser/Company shall provide
SMRTI with high resolution images
suitable for the production of stickers
and/or posters. SMRTI shall not be liable
for any poorly produced images on the
stickers and/or posters due to
inappropriate resolution images provided.
(d) SMRTI may submit proofs for the
Advertiser/Company’s approval, should
there be any alterations or changes,
SMRTI may charge the Advertiser/ the Advertiser/Company and at
Company an additional charge.
(e) Once the proofs are approved by the
Advertiser/Company, SMRTI shall not
bear any liability as long as the final
product is produced in accordance to
the approved proofs. The Advertiser/
Company acknowledges and agrees the Advertising Materials supplied
that they bear the responsibility to check
the accuracy of the Artwork, images,
logos or wordings in the proofs.
(f) If the Advertiser/Company has given
prior instructions to proceed without
the need for their approval of the proofs,
SMRTI shall not bear any liability for
the printing outcome of the end product.
(g) SMRTI shall not be responsible for any
delay in the production of the Order if
the delay is caused by the Advertiser/
Company or if there is any request for
suspension by the Advertiser/Company.
(h) Notwithstanding clause 10, if the (d) In relation to taxis only
Advertiser/Company cancels the order
for production of stickers and posters
before approving the proofs or before
production has started, there will be no
charges payable by the Advertiser/
Company except for the cost of materials
which were specially purchased or
ordered for this Order.
(i) The Advertiser/Company shall ensure
that all Artwork, images, logos or
wordings provided by them shall
not infringe any intellectual property
rights of any third parties and shall
indemnify SMRTI for any loss or
damage arising out of or in relation
to such infringement.
12. DISPLAY OF ADVERTISEMENTS
(a) In the event that the Advertiser/Company
wishes to make any changes to the
Display Commencement Period stated
in the Order, the Advertiser/Company
may so request in writing at least
four (4) weeks in advance and all such
requests shall be subject to
request(s) at its sole and undisputed
discretion; and
(ii) the Advertiser/Company’s payment
of an additional sum of 30% of the
Contract Amount to SMRTI in
respect of the second and each
subsequent request thereafter
made by the Advertiser/Company.
(b) In relation to advertisements on trains
and MRT/LRT stations only
(i) SMRTI shall use its reasonable
endeavours to display the Advertising
Materials on the Display any digital platforms, and that such
Commencement Date but shall not display may be affected (negatively)
be obliged to do the same.
(ii) SMRTI may start posting the
Advertising Materials on the night
prior to the Display Commencement
Date and will complete the posting
within 5 working days after the
Display Commencement Date.
Removal of posters will take place
similarly during the allotted times a cumulative aggregate of 20% of
prior to and after the date fixed for
the completion of any Order.
(iii) SMRTI reserves the right to unilaterally
change the Display Commencement
Date by giving four (4) weeks prior
written notice to the Advertiser/ and as promoted, operated, offered arising out of or in connection with
Company.
(c) In relation to buses only
(i) SMRTI shall be entitled to change
the routes of any of the buses, the
areas or positions for the display of
the Advertising Materials on the buses
without prior reference or notice to
SMRTI’s sole and absolute discretion.
(ii) SMRTI shall be entitled to change
the Contract Period without prior
reference or notice to the Advertiser/
Company. While SMRTI shall use
reasonable endeavours to display
by the Advertiser/Company during SMRTI’s written approval of the Artwork
the Contract Period, the Advertiser/
Company agrees and accepts that
SMRTI shall not be obliged to do
the same.
(iii) On the Display Commencement
Date, only 50% of the agreed
number of buses in the Order will
have the Advertising Materials
displayed on them. The remaining
buses will have the Advertising
Material displayed on them after
the Display Commencement Date.
(i) SMRTI shall be entitled to change
the dates of the Contract Period,
the positions for the display of
Advertising Materials without prior
reference or notice to the Advertiser/
Company and at SMRTI’s sole and
absolute discretion.
(ii) On the Display Commencement
Date, only 50% of the agreed on or in the vicinity of the Station,
number of taxis in the Order will including works carried out by any third
have the Advertising Materials displayed 15. COMPLIANCE WITH SPECIFICATIONS party, which impacts (including but not under Clause 19 is without prejudice to 49
on them. The remaining taxis will have the All Advertising Materials supplied to limited to the obstruction or destruction SMRTI’s right to recover any sums of
Advertising Materials displayed on them SMRTI by the Advertiser/Company shall of) the Advertisements or the Display money that are owing by the
after the Display Commencement Date. comply with such specification and of Advertisements, unless and except Advertiser/Company to SMRTI.
(e) In relation to digital platforms and requirements of SMRTI as may be varied when SMRTI is proven to be wilfully
iViewSMRT only by it without prior written notice or reference and grossly negligent. 20. COLLECTION OF ADVERTISING
(i) SMRTI shall be entitled to change to the Advertiser/Company from time (d) SMRTI shall also not be liable or in any MATERIALS AFTER THE EXPIRY OR
the location of any of the iViewSMRT, to time. way responsible to the Advertiser/ TERMINATION OF THIS AGREEMENT
the dates of the Contract Period, Company nor shall the Advertiser/ The Advertiser/Company shall collect all
the Display Timing, the position of 16. LATE OR NON-DELIVERY Company have any claim against SMRTI Advertising Materials supplied to SMRTI
the display of any of the advertisements Notwithstanding any late delivery or in respect of any cost, expense, damage within 14 days from the expiry of the
and/or the Advertising Materials non-delivery of such Final Artwork by or loss arising out of or related to or in Contract Period or date of termination of
without prior reference or notice to Advertiser/Company, the charge for connection with (i) the removal or this Agreement, whichever is earlier.
the Advertiser/Company and at displaying them shall be calculated from discontinuance (by SMRTI or its authorized In the event of late collection or
SMRTI’s sole and absolute discretion. the commencement of the Contract Period representative) of any display of any non-collection of such Advertising
(ii) The Advertiser/Company stated in the Agreement without SMRTI Advertising Materials or (ii) the cancellation Materials, SMRTI shall:
acknowledges that SMRTI shall being liable for any delays arising from of any Order at the request, directions, (i) not be liable to return them after they
have the right at all times to, without such late delivery or non-delivery. During instructions or order of any statutory have been displayed; and
prior notice or reference to the any period of non-display of Advertising body or relevant authority, such as but (ii) be entitled to destroy or dispose of
Advertiser/Company, stop, suspend Materials, SMRTI shall have the absolute not limited to the Land Transport them in any manner as it deems fit
or disrupt any of the advertisements right to display any other Advertising Authority of Singapore. For the avoidance without any liability whatsoever.
displayed on the iViewSMRT Materials as it deems fit. of doubt, SMRTI shall not be obliged
(whether the advertisement is to give any prior notice to the Advertiser/ 21. STATUTORY REQUIREMENTS
playing midway or otherwise). 17. CHANGE OF ADVERTISING MATERIALS Company of SMRTI’s intention to remove (a) SMRTI shall comply with all statutory
(iii) The Advertiser/Company (a) The Advertiser/Company shall give or discontinue the display of any such and regulatory requirements, instructions
acknowledges that SMRTI does not SMRTI at least four (4) weeks’ prior Advertising Materials or its intention to and/or directions concerning the
guarantee the smooth running and written notice for a change of cancel any Order under this Clause. use of any site for the display of
display of any advertisements on Advertising Materials. (e) Notwithstanding any other provision advertisements. The Advertiser/
(b) SMRTI will use reasonable efforts to contained herein, Company shall be responsible and
complete the change of Advertising (i) In no event will SMRTI be liable for shall indemnify SMRTI fully for and
or marred (completely) by Materials within 10 days. any special, indirect, incidental or against any liability, loss or damage
disruptions caused by preventive (c) Notwithstanding Clause 17(b) above, consequential damages (including arising out of or in connection with or
maintenance and potential in the event that the Advertiser/ without limitation any losses or related to the advertisements (or the
technical malfunction of the digital Company requests for a change or damages resulting from loss of use subject matter or content thereof).
platforms. SMRTI shall not be liable touch-up or repair of the Advertising or profits and/or loss of revenue (b) The Advertiser/Company warrants and
and the Advertiser/Company shall Materials and during the period of arising out of or connected with this undertakes that:
have no claim against SMRTI for such change, touch-up or repair, the Agreement) even if SMRTI has been (i) all Advertising Materials comply
any aforesaid disruptions for up to relevant bus(es), train(s) and/or taxi(s) advised of the possibility of such with all statutory, regulatory and
are not in operation (“Downtime”). losses or damages. This limitation other legal requirements and
the Contract Period. The Advertiser/Company shall pay to will apply regardless of the form of provisions, including but not limited
(iv) In the event that the Advertiser/ SMRTI the following additional charges action brought against SMRTI. to the Code of Advertising Practice
Company decides to purchase the within 30 days of the Advertiser/ (ii) Under no circumstances whatsoever laid down by the Advertising
services of any third party in relation Company’s request: shall SMRTI’s total and cumulative Standards Authority of Singapore;
to advertising on digital platforms liability for all losses or damages (ii) all necessary consents, licences
Down Time
and payments for use of any
or marketed by SMRTI to the Wholly Painted Bus $600 per bus per day this Agreement or the termination intellectual property, material or
Advertiser/Company, the Advertiser/ Full Rear/ $300 per bus per 4 hours of this Agreement exceed the appearance of any person in the
Side advertisement
Company agrees that it shall abide maximum aggregate amount of Advertising Materials have been
Wholly Painted Taxi $200 per day per taxi
by the terms and conditions dictated 20% of the Contract Amount. obtained or made;
Taxi Door $200 per day per taxi
by such third party for such services (iii) it shall comply with its obligations
and that SMRTI shall not be liable Taxi Top $200 per day per taxi 19. SMRTI’S RIGHT TO REFUSE OR herein; and
or accountable in any way for the Concept Trains $1,000 per day per train DISCONTINUE DISPLAY OF (iv) the Advertiser/Company shall keep
performance, non-performance or Train Window Stickers $500 per half day per train ADVERTISING MATERIALS SMRTI fully indemnified against all
standard of performance of (a) SMRTI shall be entitled to, without claims, liabilities, actions, demands,
such services. 18. LIABILITY prior notice or reference to the damages, losses, costs and expenses
(a) SMRTI shall not be liable for (i) any loss Advertiser/Company and without of whatever nature and howsoever
13. APPROVAL OF ARTWORK & of or damage to Advertising Materials incurring any responsibility or liability caused including (without limitation)
COMMENCEMENT OF DISPLAY supplied to SMRTI; (ii) any non-display, on the part of SMRTI, refuse to accept claims of defamation, infringement
CHARGE late display or incorrect display of or discontinue or remove the display of copyrights, trade marks or any
The Advertiser/Company must obtain advertisements for whatsoever reason, of any Advertising Materials supplied non-compliance with applicable
and/or (iii) the display of any damaged to it by the Advertiser/Company if: statutory or other regulatory
(including but not limited to video clips, Advertising Materials, unless and except (i) in SMRTI’s opinion, they are requirements.
television commercial clips and static when SMRTI is proven to be wilfully and objectionable, inappropriate, likely
posters) at least three (3) weeks before the grossly negligent. to cause offence, damaged, defaced, 22. FORCE MAJEURE
Display Commencement Date. (b) SMRTI shall have the right, after giving or unsuitable for any reason; SMRTI shall not be obliged to perform
Notwithstanding any delay or withholding the Advertiser/Company reasonable (ii) the Advertiser/Company is in any of its obligations under this Agreement
of such written approval by SMRTI, the notice, (i) to cancel any Order or (ii) to breach of Clauses 7 and/or 9; and/or be deemed to be in breach of this
Advertiser/Company shall be liable to pay alter the position of or withdraw (iii) the advertisements do not comply Agreement by reason of its failure to
for the display of Advertising Materials from temporarily or permanently any item of with the specifications stipulated by perform its obligations due to any cause
the commencement date of this Agreement. advertising media for operational, SMRTI pursuant to Clause 15; or causes beyond its control (an event of
aesthetic or other reasons and no (iv) the advertisements or the Advertiser/ “Force Majeure”). Without prejudice to the
14. SUPPLY OF FINAL ARTWORK claims of any nature shall be made Company do/does not comply with generality of the foregoing, the following
Once SMRTI has given its written approval against SMRTI in respect thereof. the relevant provisions of Clause 21; or shall be regarded as such causes:
of the Artwork, the Advertiser/Company (c) SMRTI shall not be liable or in any way (v) any statutory body or relevant (i) acts of God, lighting, floods, fire,
shall supply and deliver all Final Artwork at responsible to the Advertiser/Company authority so requests, directs, instructs explosion, tempest or accident;
its own expense to SMRTI at least fourteen nor shall the Advertiser/Company have or orders (and the Advertiser/Company (ii) nationalisation, expropriation, acts of war,
(14) days before the Display Commencement any claim against SMRTI in respect of acknowledges that in such case, it terrorism, civil interest, riots, strikes or
Date. Such delivery shall be addressed any damage or loss howsoever caused, shall not make any claims against such nuclear fission; and;
and delivered to SMRTI at its current and including but not limited to statutory body or relevant authority (iii) any other circumstances beyond the
address or to such other address or disruption or loss of business, or access, and SMRTI shall not be liable or in control of the quality workshop including
addresses as SMRTI shall specify. inconvenience, costs and expenses any way responsible to the without limitation, outbreak of epidemics
arising out of any works carried out to, Advertiser/Company). and infectious diseases such as severe
(b) The Advertiser/Company acknowledges acute respiratory syndrome, bird flu,
that the exercise by SMRTI of its right plagues, quarantine restrictions.
 50 23. ASSIGNMENT
The Advertiser/Company shall not assign
SMRT MEDIA
his rights and obligations in whole or in part
under this Agreement without the prior
written consent of SMRTI. The Advertiser/
Company agrees and accepts that SMRTI
shall be entitled to assign its rights and
obligations in whole or in part under this
Agreement without requiring the
Advertiser/Company’s consent.
24. RENEWAL
SMRTI may give priority to any Orders
which are bookings for renewal of existing
advertisements made by the Advertiser/
Company in writing received at least four
(4) weeks before the expiry of the Contract
Period. For the avoidance of doubt, the reimbursement or refund of any
Advertiser/Company accepts and agrees
that in any event, such renewals are not
guaranteed by SMRTI.
25. SUSPENSION
Without prejudice to SMRTI’s rights
specified in Clause 18, it shall be entitled
to suspend the display of any advertisements
under any Order without prior reference or
notice to the Advertiser/Company if the
Advertiser/Company is in breach of Clauses
7 and/or 9. Remounting of suspended
Advertising Materials will be subject to
additional charges as specified in Clause
17 for change of Advertising Materials.
26. TERMINATION
(a) If at any time
(i) any lawful authority shall lawfully
withdraw, or refuse to renew any
consent previously given, or shall
require SMRTI to remove any
advertisements; or
(ii) the Advertiser/Company shall become 28. SEVERANCE
bankrupt or go into liquidation or
SMRTI is of the opinion that the
Advertiser/Company is or will be in
financial difficulties; or
(iii) a receiver shall be appointed of the
whole or any part of the Advertiser/
Company’s undertakings; or
(iv) the Advertiser/Company breaches its
obligation(s) under Clauses 7 and/
or Clause 9 of the Agreement (and
such breach of Clause 9 shall be
deemed as one which is incapable of
being remedied); or
(v) subject to Clause 26(a)(iv) above,
there shall have been a breach by the
Advertiser/Company of any of these
terms and conditions and in the case
of a breach capable of being
remedied, where such breach shall
not have been remedied within
10 days of a written request to remedy
the same, then SMRTI shall be proposals of agreement between the
entitled to terminate the Agreement
forthwith in whole or in part by notice
in writing without incurring any
responsibility or liability on the part
of SMRTI and without prejudice to
its rights to recover whatever sums
of money that are owing by the
Advertiser/Company or any other
rights that it may be entitled to
hereunder, at law or in equity.
All accrued rights or liabilities of
either party and any provision which
is expressly or by implication intended
to come into or continue in force on
or after such termination shall not
be affected.
(b) In the event that the land in the vicinity
of the MRT Station and/or the MRT
Station or parts thereof is developed,
redeveloped, renovated, retrofitted or © SMRT Media 2014 • Information is correct at time of print.
upgraded, SMRTI shall be entitled to 51
(i) relocate the Advertising Materials to
another part of the MRT Station as
SMRTI in its sole discretion shall
decide; without prior notification to
the Advertiser/Company and/or
(ii) delay the display of the Advertising
Materials for such a period as solely
determined by SMRTI, whether or
not notice to the Advertiser/
Company is given; and/or
(iii) terminate this Agreement by giving
the Advertiser/Company at least
7 days notice in writing to that effect.
SMRTI shall not be liable to anyone
for any damages, losses, costs and/or
expenses or for any compensation or
monies howsoever arising out of
or in connection with any of the
above-mentioned rights so
exercised by SMRTI in its sole and
undisputed discretion.
27. NOTICES
Any notice given hereunder may be delivered
or sent by hand or by post or by email
and shall be deemed to be served if sent by
hand at the time of delivery and if sent by
post to the address of the party to be
served as specified on the Order or such
other address as may be notified in
writing from time to time 48 hours after
posting and if sent by email to the
email address of the party to be
served as specified on the Order or such
other email address as may be notified
in writing from time to time at the time of
transmission provided the confirmation
copy is sent by post.
The various clauses and sub-clauses
of this Agreement are severable and
if any provision is held to be invalid or
unenforceable by any court of competent
jurisdiction then such invalidity or
unenforceability shall not affect the
remaining provisions of this Agreement
which shall remain in full force and effect.
29. WAIVER
The failure by SMRTI to enforce at any
time or for any period any one or more of
the terms and conditions of this Agreement
shall not be a waiver of them or of the right
at any time thereafter to enforce all terms
and conditions of this Agreement.
30. ENTIRE UNDERSTANDING
This Agreement constitutes the entire
understanding of the parties and
supercedes all prior written or oral
parties pertaining to the subject matter.
31. GOVERNING LAW
This Agreement shall be governed by and
interpreted in accordance with the laws of
the Republic of Singapore and the parties
hereby submit to the non-exclusive
jurisdiction of the Singapore courts.
SMRT Investments Pte Ltd
251 North Bridge Road
Singapore 179102
SMRT is committed to economic and ecological
sustainability. Our efforts in environmental conservation T 6331 1383
include energy, water, waste and air management. E smrtmedia@smrt.com.sg
SMRT Media
SMRT MEDIA

52