Table 1

Sr. Customer Segment Definition Category of Products Sold by the segment Possible Products & Services Examples
No. identified

1 New Restaurants / yet to Represents the entrepreneurs who 1. Menu card creation
1. Sleepy Owl

open restaurants
wish to start / acquire a restaurant or 2. Identifying / create speciality dishes 2. Piso 16

(Green Field) those who have just begun a new specific to the restaurant through 3. Gravity Spacebar
restaurant venture R&D services

3. Provide sensorial reviews to menu

options created

4. Act as an intermediary between

farmers and restaurants to source
and supply farm produce

1. Indian Cuisine (Kashmiri, Bengali, Punjabi, 5. Use Tagtaste social media platform to
Mughlai, Andhra, Tamilian, Goan, Rajasthani, promote the speciality dishes in the
Kerela)
restaurant

2. Continental Cuisine
6. Provide other promotional support

3. Chinese Cuisine
7. Provide turnkey consulting services
4. Japanese Cuisine
pertaining to kitchen equipment and
5. Italian Cuisine
other supply chain advise

6. Thai Cuisine
8. Provide marketing services through
7. Mexican Cuisine
food bloggers

2 Existing Restaurants (chain Represents restaurants that are 8. Arab Cuisine

1. Act as an intermediary between 1. Pind Balluchi

& stand alone)

already functioning 9. Greek Cuisine
farmers and restaurants to source 2. Anjappar

(Brown Field) 10. Turkish Cuisine and supply farm produce

3. Bawarchi

2. Provide sensorial reviews to selective 4. Paradise

existing dishes
5. Barbeque Nation

3. Provide R&D services for new dish 6. TGI Fridays

addition on the menu

4. Promotion of existing speciality

dishes on Tagtaste social media
platform

5. Provide marketing services through

food bloggers

3 Packaged food Represents packaged food / ready 1. Ready-to-mix & eat meals
1. Act as an intermediary between 1. Nestle (for Maggi like
manufacturing companies mix / heat & eat F&B companies 2. Ready to eat snack type foods like chips farmers and restaurants to source products)

and supply farm produce

2. MTR (ready mix product
2. Provide sensorial reviews
range)

3. Provide R&D services for new 3. Priya (Pickle)

product creation
4. Poorva (Pickle)

4. Support sourcing of raw material 5. Lays

from agri sources

6. Kurkure
5. Provide sampling services through
the Tagtaste social media platform
4 Restaurants at large hotels Represents restaurants that are part 1. Indian Cuisine (Kashmiri, Bengali, Punjabi, 1. Provide turnkey consulting services 1. Hilton Group

of a 5 star / 7 star hotel Mughlai, Andhra, Tamilian, Goan, Rajasthani, pertaining to kitchen equipment and 2. Leela Group

Kerela)
other supply chain advise
3. Marriott Group
2. Continental Cuisine
2. Act as an intermediary between
3. Chinese Cuisine
farmers and restaurants to source
4. Japanese Cuisine
and supply farm produce

5. Italian Cuisine
3. Provide sensorial reviews

6. Thai Cuisine
4. Provide R&D services for new
7. Mexican Cuisine
product creation
8. Arab Cuisine

9. Greek Cuisine

10. Turkish Cuisine

5 Existing / New Fast Food International & Domestic Fast food 1. Burgers
1. Provide sensorial reviews
1. McDonalds

Chains chains that have pan India presence 2. Sub-sandwiches

2. Act as an intermediary between 2. Burger King

3. Pizzas
farmers and restaurants to source 3. Pizza Hut

4. Coffee
and supply farm produce
4. Dominos

5. Tacos 3. Provide India specific R&D services 5. KFC

for new product creation 6. Subway

7. Taco Bell

8. Costa Coffee
6 Budget hotel chains Budget hotel chains with pan India Budget room stays with complimentary food 1. Provide turnkey consulting services 1. Oyo

presence looking to provide end-to- pertaining to kitchen equipment and 2. Fab Hotel

end dining services other supply chain advise

3. Treebo

2. Menu card creation

4. Vista Rooms
3. Act as an intermediary between
farmers and restaurants to source
and supply farm produce

Sr. Recommended Target Definition Core Products & Services to be extended Justification Differentiators Reasons to believe
No. Market
1 New Restaurants / yet to Represents the entrepreneurs who 1. Menu card creation
1. Can leverage existing 1. Sleepy Owl

open restaurants
wish to start / acquire a restaurant
intermediary
2. Act as an intermediary between farmers and network of farmers and 2. Oyo and many more
restaurants to source and supply farm deliver farm produce
produce
supplies to the restaurants
3. Identifying / create speciality dishes specific thereby acting as an
to the restaurant through R&D services

4. Provide sensorial reviews to menu options 2. Only organisation providing

created
sensorial reviews at such a
5. Use Tagtaste social media platform to large scale with a
promote the speciality dishes in the structured and proven
restaurant framework

1. Ensures scale of expansion of 3. With huge expert network

2 Existing Restaurants (chain Represents restaurants that are 1. Provide sensorial reviews to selective existing Tagtaste
of chefs, no one else can 1. Burger King

& stand alone) already functioning and in need of dishes

2. Brings standardisation of services provide such expertise in 2. Pind Balluchi

gaining popularity 2. Act as an intermediary between farmers and provided by Tagtaste terms of R&D
And many more
restaurants to source and supply farm 4. Due to complete food
produce
industry connect being
3. Provide R&D services for new dish addition developed, turnkey
on the menu
assignments like supply
4. Promotion of existing speciality dishes on chain are also possible
Tagtaste social media platform

3 Restaurants at large hotels Represents restaurants that are part 1. Act as an intermediary between farmers and 1. One firm has been serviced by Tagtaste to
of a 5 star / 7 star hotel restaurants to source and supply farm connect with farmer.
produce

2. Provide sensorial reviews

Promise of Value 1. Creating lasting dining experiences for your

customers through expert R&D services

2. Leveraging existing network of farmers to

become a raw-material supplier to
restaurants

3. Helping restaurants identify and promote

flagship products through expert sensorial
reviews

Basis of Segmentation Classifications Available Category of Products Sold by the segment

identified

Nature of Business 1. Restaurants

1. Burgers, Pizzas, Pastas, Coffee etc

2. Fast food chains

2. Indian and Multi-national cuisines

3. Packaged Food Companies 3. Ready-mix products

4. Ready-to-eat snack items

Demography - Green field & 1. New Restaurants / yet to open 1. Indian Cuisine (Kashmiri, Bengali, Punjabi,
brown field restaurants
Mughlai, Andhra, Tamilian, Goan, Rajasthani,
2. Existing Restaurants (chain & Kerela)

stand alone) 2. Continental Cuisine

3. Chinese Cuisine

4. Japanese Cuisine

5. Italian Cuisine

6. Thai Cuisine

7. Mexican Cuisine

8. Arab Cuisine

9. Greek Cuisine

10. Turkish Cuisine

1
Sr. Customer Segment Definition Category of Products Sold by the segment Possible Products & Services Examples
No. identified

Operating Model 1. Restaurants in Luxury Hotels

1. Burgers, Pizzas, Pastas, Coffee etc

2. Packaged Food Manufacturing

2. Indian and Multi-national cuisines

3. Stand alone restaurants

3. Ready-mix products

4. Restaurant chains
4. Ready-to-eat snack items
5. Fast food chains

6. Cloud Kitchen restaurants

7. Mobile Food Truck

8. Budget hotels