What to highlight What to market
Employee speak (how they like their work, what
Feel good stories
Success stories – breakthrough operations,
extremely difficult surgeries, collaborations
Positive news about healthcare and hospitals
Corporate Social Responsibility
Information - critical, local, value-added,
emergency numbers
Related news about disease / outbreak and how
our hospital is managing it
Do we have surveys highlighting patient
satisfaction?
United Nations Millennium Development Goals
Medical camps and screening test
Accessibility of hospital for persons with
disabilities and senior citizens
Preventive health care + Primary health
Employee Engagement
Promote the expertise of your staff by
gives them satisfaction, birthday and work
documenting their experience
achievement celebrations, feel good stories)
Videos can also be used for testimonials. For e.g.
Latest technology, devices, equipment
Put together a video of the birthing unit to show
it to expectant mothers.
What sets our infrastructure apart from
Day care centre
the best hospitals in the city?
National and international accredited
Work-Life Balance
hospital ratings
Specializations in specific ailments and
awards, employee activities and benefits
diseases, and its management
Questionnaires and surveys on planned
Special packages for check-ups improvements in care, new services and even
facility names.
Conferences and Workshops we host
What employees do beyond work: charity, etc
and participate in
Hospital and healthcare-related
Employee of the Month Awards
exhibitions
Awards and Certifications received by
Internal Newsletter
the hospital and its staff
Physicians and their families: Get hospital staff’s
Latest research presented by hospital
families and kids to see how the former make a
doctors in national and international
difference in the hospital
journals
Events and Dinners for Physicians and Staff - and
Quarterly hospital publication highlighting this on social media