“Propuesta en idioma ingles de un producto o servicio”

AP03-EV04

William Isaac Campo Barahona
Tecnlogo en Gestión de Mercados

GRUPO No 5
Ficha 1792930

SERVICIO NACIONAL DE APRENDIZAJE SENA 
abril 2019
 MARKET SEGMENTATION

VARIABLES MAIN VARIABLES
 
DEMOGRAPHIC SEGMENTATION -There is no age limit
  -all income directed to strata 1, 2, 3, 4, 5 
and 6
-All genders.
GEOGRAPHIC SEGMENTATION Location: Bogota - Colombia
North Zone
Sector Zona Rosa, Calle 85
Location Chapinero Alto.

The total area of the town is 3,898

hectares and the urban area is 1,349
hectares
On the north it borders the street
100, with the town of Usaquén. at
the west, with Autopista Norte and
Avenida Caracas with the town of Barrios
United and Teusaquillo. And to the east
by the Eastern Hills with the municipality
from La Calera.
Based in: 
https://es.wikipedia.org/wiki/Chapinero#E
xtensi%C3%B3n_y_l%C3%ADmites
PSYCHOGRAFIC SEGMENTATION - To offer an express option to all users of
  the renowned clubs and restaurants in the
pink zone.
- For entrepreneurs and traders in the
sector.
- For all social stratements
-Young college students looking for
economy and new experiences with
unique flavors.
 -For family groups looking for a pleasant
atmosphere and a new experience
-For work groups looking for comfort and
quality
-Directed to all cultures for the originality
of the product.
BEHAVIORAL SEGMENTATION - Special promotions and birthday gifts.
  -Advertising strategies such as Happy
hour, 2x1 and group discounts
-Facility of payment
-Accessibility