As you get rolling with a new term, you’ll probably be emphasizing the long-term value of the

business communication course to your students. Here’s our list of 27 ways communication
skills can help students in their personal and professional lives.

1. Succeeding in other college courses. From writing research papers to

making presentations, the skills developed in the business
communication course can help with virtually every other course
students take.
2. Landing the best available job. The job-search process is essentially
an interconnected set of business communication projects using a
variety of media and interpersonal communication skills. It’s a great
opportunity for students to put their finely tuned skills to work.
3. Positioning oneself for promotional opportunities. The managers
who make promotional decisions like to keep an eye on up-and-coming
talent, and communication skills play a critical role in how those
employees perform and how they are perceived by colleagues,
customers, and influential executives.
4. Becoming a more-effective online and offline networker.
Networking is a vital skill for everyone from entrepreneurs to top-level
corporate managers, and business communication equips people with
the audience insights and communication skills they need to become
valued and successful network participants.

Interacting with people up and down the corporate hierarchy. College-

aged students aren’t always comfortable