Value Proposition Canvas

Gain Creators Gains

 Features that create more money  Desires
 Features that create more time  Benefits
 Features that provide ease of access  Time-savers
 Money-savers
Product &
Customer Jobs
Services
Steps the customer has to
 Purpose take to learn and use the
 Features product.
 Description
Pain Relievers Pains
 Problem
 Features that create solutions
 Inconvenience
 Features that address problems
 Annoyance
 Features that raise thresholds

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