WE'RE LEADERS IN

DIVERSITY

BUT  NOT EVERYONE

KNOWS THAT
We are missing out
on potential
market share
and recruiting
key talent
 WHERE WE ARE NOW

AGENDA WHERE WE CAN BE

HOW WE GET THERE

DIVERSITY
IMPACTS B2C
Customers
OUR
STAKEHOLDERS B2B
Customers

Job
Seekers
DIVERSITY
IMPACTS B2C
Customers
OUR
STAKEHOLDERS B2B
Customers

Job
Seekers
B2B
CLIENTS MCKINSEY & COMPANY
LOOK
FOR "Our latest research reinforces the link
between diversity and company
DIVERSITY financial performance—and suggests
how organizations can craft better
inclusion strategies for a competitive
edge."
OUR EMPHASIS ON DIVERSITY IS
FAILING TO REACH JOB SEEKERS
 HOW WE CAN
CREATE A
CONVERSATION
 JOB SEEKERS B2B CLIENTS
CREATING A
CONVERSATION
WITH
JOB SEEKERS
AND SummIT

B2B CLIENTS
$702,140
A DIVERSE
COMPANY
SHOULD
ADVERTISE
ON DIVERSE
PLATFORMS
JOB SEEKERS & B2B CLIENTS B2B CLIENTS/EXECUTIVES
Young audience
600,000 subscribers
80 different languages
40% of subscribers are women
2nd most visited website 
45 editions published annually
More efficient than TV

https://blog.hootsuite.com/youtube-stats-marketers/
REACHING
B2B CLIENTS
OFF OF
THE
GOLF
COURSE
REACHING JOB SEEKERS & B2B
CLIENTS THROUGH YOUTUBE
 ADVERTISEMENTS
PROJECTED PROJECTED
BUDGET  VIEWS

$384,640 117 Million

$384,640 27 Million
$270,000 90 Million
$270,000 90 Million
DIVERSITY
SUMMITS
ENCOURAGE
INCLUSION
...
AND
APPLICATIONS
PICTURING THE FUTURE WITH
DIVERSE APPLICANTS
 PICTURE IT
PROJECTED PROJECTED
BUDGET APPLICATIONS

$317,500 30-50 
TOTAL PROPOSED BUDGET

$270,000

$114,640 $702,140
$317,500

SummIT
OUR TIMELINE
TO CREATE A
CONVERSATION
LET'S TALK
 CURRENT B2B
INDEX OTHER
STAKEHOLDERS CAMPAIGN

DIVERSITY ADVERTISEMENTS
SUMMIT ROI BUDGET & ROI

DIVERSITY
DIVERSITY SUMMITS
SUMMIT BUDGET CASE STUDY

BUDGET US VS OUR
RESEARCH COMPETITORS

SHARED VALUES OUR STOCK

 ADVERTISEMENTS
BREAKDOWN
= $270,000 / Total Cost:
90 Million Views
(YouTubers charge between $2 - $5
$384,640
per 1,000 monetized views)

Total Views:
117 Million
 600,000 Subscribers
x 45 Publications/Year

1 PAGE SPREAD
GLOBAL EDITION
27 Million Views
BIG TECH
COMPANIES
HAVE FEW
WOMEN
DIRECTORS
DIVERSITY SummIT
BUDGET 
B2B CLIENTS WANT TO WORK
WITH DIVERSITY
DIVERSITY SUMMIT:
PROJECTED APPLICATIONS

100 STUDENT ATTENDEES

X
30%-50% APPLICATION TURNOVER

30-50 APPLICATIONS
SHARED VALUES ATTRACT
BUSINESS-TO-CONSUMER CLIENTS

“A recent article from

Harvard Business Review
asserts that customers don’t
care much about interaction
with businesses — instead
they feel most engaged (and
buy more) when they believe
they share values with the
company.”
 BUDGET
RESEARCH 

https://cmxhub.com/getting-extra-transparent-on-your-costs-and-benefits-and-ours-for-cmx-summit/

https://www.bloombergmedia.com/specs/
DIVERSITY IMPACTS MORE THAN
JUST STOCK PRICES
"Both of the number and
proportion of female board
directors positively affect
the likelihood and the level
of dividend payouts."
"Women occupy 28% of "Companies with at least
board seats at AAA rated three women on thier
companies in a study of boards had median
1,109 publically traded increases of 10% in ROE
North American and 37% on EPS."
Companies."
OUR CURRENT
ADVERTISEMENT
CHANNELS: PGA
TOURNAMENTS &
THE GOLF CHANNEL