Customers Top management of Post

Holdings and Shareholders

Power

Employee of Weetabix Government,

Agencies and
Competitiors

Interest

Name Position Department Role Type of Expectation Influence/I Power/Impact

Stakeholder nterest
Robert V. President Post
Vitale and CEO Holdings

Sally MD Weetabix
Abbott UK and
Ireland

Darcy Horn President BellRing

Davenport and CEO Brands

Mark A. President Post

Delahanty and CEO Refrigerated
Retails

Howard A. President Post

Friedman and CEO Consumer
Brands

Diedre J. Executive General

Gray VP Counsel and
CAO
Mark W. President Michael
Westphal Foods

Jeff A. Executive Post

Zadoks VP and Holdings
CFO

Type of stakeholder: internal or external?

Influence on project outcome: influencer or supporter?

Stakeholders analysis

1. Identify stakeholders

Internal (managers, employees and trade union members) and

external (customers, suppliers, banks, local community, governement )

Internal

Primary: they define the business and are key to its continuous process such as customers, suppliers and
employees

Secondary are those who could ruine the relationship with the primary stakeholders such as business
partners, competitior and regulators

2. Priorities the stakeholders

Use first fig. above.

3. Understand the stakeholders

By asking question like:
i. What interest do they have in the company? Positive or negative?
ii. How will they likely feel and react to company projects?
iii. What is the best way to engage and communicate with them?
iv. What motivates them most of all?
v. What information do they require and how do they wish to receive it?
vi. What encourages them to support a project?
vii.