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PGP Aba
PGP Aba
ACUMEN
DATA
DATA
PROCESSING
“LITERACY”
CAPABILITY
COMPETENCY
REQUIREMENT OF
Data driven decision making is revolutionizing the THE ANALYTICS
functioning of every organization and society, by pushing PROFESSIONAL
the frontiers of efficiency and timeliness of decision making.
With the deluge of digital data, Data driven decision making
has now been an integral part of the efficient functioning of
every organization, and more generally of society at large.
The PGP-ABA is a 16 months diploma programme to be The programme offers a carefully thought out mix of objective is to up skill and prepare them for future in taking up
offered by IIMA. It is designed to help working professionals courses on tools and techniques for data visualization, leadership positions and shouldering bigger responsibilities
to acquire essential skills and knowledge for asking the modelling and analysis of varieties of data of different in the organization. The programme delivery is through a
right questions, addressing it with analysis of the right kind sizes; machine learning algorithms, cloud computing, and thoughtful mix of online, and on-campus sessions.
of data, and finally drive the decisions with the insights finally, the domain specific applications of data analytics in
gained from the analysis to drive decisions. The programme marketing, HR, Finance, Operations and Public Policy and, There is no better place to learn state-of-the-art
thus provides a framework for transforming data into skills required to package analysis output into business applications of analytics in all functional domains of
insights that are coupled into an effective business decision implications that can support decision making. No formal business and public policy than IIMA. The unique strength
making process. In a nutshell, the programme will focus college level technical or statistical expertise is required of the institute lies in its having an excellent resource of
on building a blended expertise in data “literacy”, data except a strong desire to learn how to use data for making outstanding faculty members who are heavily engaged
processing and business acumen. We strongly believe that an impact on your organization. The programme is targeted in cutting edge research and consulting in the domain of
this unique blended competency is the requirement in the towards the working professional with at least two years analytics. The programme also draws upon the strengths of
Analytics profession today. of experience preferably in the domain of analytics. The industry experts and the extensive alumni network.
CURRICULUM
The PGP-ABA curriculum is designed to give the participants � Machine Learning with Big Data
an in-depth exposure to the analytics tools and techniques, � Textual Data Analytics
and prepare them to solve business problems across industry � Experiments and Causal Inference
verticals and functional domains using data. The course is
� Optimization Problems in Business
geared towards enhancing the analytical problem solving
ability of the students through a structured coursework. � Business Simulation
The students will be exposed to state-of-the-art data � Model Thinking
handling tools and techniques, followed by a rigorous and
comprehensive coverage of analytical methods and model Analytics: Communication, Ethics, and
development techniques, which are immediately applicable
4 Organizational Value
to cutting-edge business problems. � Ethics, Privacy, and Data Security
Prof. Tathagata Bandyopadhyay
(Chairperson, PGP-ABA) � Analytics Communication
The pedagogical component ends with a focus on effective
communication of insights and recommendations, and � Driving Organizational Value with Analytics
PROGRAMME well-rounded discussions on the ethical considerations.