Television – A Favorite Media Source

Name:- XXXX XXX XXXXX

Add no: HPGD/AP16/XXXX
Welingkar Institute of Management
and Research
 Introduction to Television…..

 Television is a system for transmitting visual images and sound that are reproduced on screens, chiefly used to
broadcast programs for entertainment, information, and education.
 The television set has become a commonplace in many households, businesses, and institutions. It is a major vehicle
for advertising.
 “Jeff Greenfield, a media observer, stated “Television is the pervasive American pass time cutting through
geographic, ethnic class and cultural diversity, it is the single binding thread of this country, the one experience that
touches young and old, rich and poor, learned and illiterate (Biagi, 2005).A television is a machine with a screen.
Televisions receive broadcast signals and turn them into pictures and sound. The word "television" comes from the
words tele (Greek for far away) and vision (sight).
 Sometimes a television can look like a box. Older TVs had a large cathode ray tube in a large wooden frame and sat
on the floor like furniture. Newer TVs are much lighter and flatter.
 Today flat panel displays are the usual kind. These are usually flat rectangles with straight edges. This long rectangle
looks more like the shape of a movie theatre screen. This is called widescreen. If a widescreen set was 30 cm tall, it
would be 53 cm wide. For this to work best, TV shows also need to be made in widescreen. Widescreen sets can still
be any size, but they have the same widescreen shape.
 Definition of Television…..

 An electronic system of transmitting transient images of fixed or moving objects together with sound over a wire or
through space by apparatus that converts light and sound into electrical waves and reconverts them into visible light
rays and audible sound.
 A television receiving set.
 The television broadcasting industry.
 Television as a medium of communication.
 A television or television set is a piece of electrical equipment consisting of a box with a glass screen on it on which
you can watch programmes with pictures and sounds.
 Television is the system of sending pictures and sounds by electrical signals over a distance so that people can receive
them on a television in their home.
 Television refers to all the programmes that you can watch.
 Television is the business or industry concerned with making programmes and broadcasting them on television.
 History of Television……

 Paul Nipkow, who was considered a father of television, was said to have invented the first rotating disk.
 Vladimir Zworykin, an inventor from Russia, who came to America in 1919, introduced the iconoscope which was
an electronic camera tube used in television.
 Farnsworth invention allowed a way to transmit pictures over sixty horizontal lines, which were called lines of
resolution.
 Zworykin and Farnsworth inventions developed what we call television.
 At the end of the developmental process of television, Farnsworth was able to demonstrate for the first time the
public use of television.
 This took place at the Franklin Institute in Philadelphia in 1934, five years before RCA’s demonstration in 1939 at
the World Fair. After these demonstrations, wealthy people could afford to purchase these television sets.
 The first sets sold between $55- $125(History of Television, 2013).
 Why Television?.....

 Television: a cornerstone of democracy and a pillar of freedom of expression and cultural diversity. It nurtures
education, continually invites people to explore beyond their living rooms and arouses curiosity.
 It is a wonderful ambassador for the entertainment industry: not only does it help reveal fresh talent and discover
new music, it also stimulates and kindles our musical heritage while encouraging the fusion of styles and artists.
 Furthermore, television cultivates generosity and care, underpinning many charitable organisations’ fundraising
events. Sports events’ broadcasts inspire people to go beyond their personal limits and gather billions of viewers
around sound and positive values. By offering quality entertainment, television provides an avenue of dreams and
wonder to households around the world.
 Imagine for a moment that, as of tomorrow, your television set stopped working. What’s the first thing you’d miss?
Your favourite drama series? Staying in touch with the news? Seeing your sports club in action?
 Maybe. But TV’s importance in society goes deeper than that. Television is a medium that improves the world,
triggers imagination, raises curiosity, encourages education and gathers millions around common interests.
 We believe in television as a medium that does good, we believe in television as a medium that triggers imagination,
arises curiosity, encourages education and gathers millions around common interests. Here are nine good reasons
why we should celebrate television today.
 9 reasons the world loves TV!.....

 TV has authority
 TV creates communities
 TV inspires the mind
 TV delivers quality
 TV gives a voice to good causes
 TV goes hand-in-hand with sport
 TV stimulates the economy
 TV embraces the digital age
 TV reaches consumers & builds brands
 Types of Television…..

 Early Television
 Mechanical Television
 Electronic Television
 Colour Television
 Broadcasting
 Cable Television
 Online Television or Internet Television
 Digital Television
 Smart Television
 3D Television
 Role of Television in the field of Educations…..

 Television has been given considerable importance in many countries as a source and a tool of teaching.
 Television is adaptable and can follow different approaches when used in the different educational situations.
 Television can be attached with school curriculum and time tables.
 Importance of television to communicate information, idea, skills and attitudes has been affirmed by researches.
 Television also continues to benefit the masses by making them conscious of the environment, rights, duties and
privilege. It is a source of teaching etiquettes, language skills, hobbies, social relations and religious believes.
 Social quality in education
 Enhance quality in education
 Reduce dependency on verbal teaching and teachers.
 Provide flexibility of time and space in learning.
 Stimulates learning
 Provide mass education opportunities
 Importance of Television in Communication…

Television has significantly transformed politics, helping to shape the outcome of elections and political campaigns.
Political advertising on television consumes between 50 and 75 percent of national candidates’ total political spending,
according to the Museum of Broadcast Communications. Television was the most influential advertising medium to
reach consumers, as of 2011, according to Deloitte’s “State of the Media Democracy” report in March 2011.

 Politics
 Advertising
 News
 Response to Tragedy

Dramatic images on television can also serve as a catalyst to shape public opinion. As an example, following the 1989
Exxon Valdez oil spill in Prince William Sound in Alaska, widespread news coverage of the environmental impact
galvanized public opinion against the Exxon Shipping Co., with a jury awarding $5 billion in punitive damages to
plaintiffs who sued Exxon -- later reduced to $2.5 billion by another judge. Similarly, coverage of the 1993 flooding in
the Midwest led to widespread relief efforts to help people who were homeless or who lost possessions, according to the
Museum of Broadcast Communications.
 The Impact of Television in Rural Development…

 Education through media has created substantial changes in the traditional concept of education, has eliminated
most of the deficiencies of the traditional systems of education and has created fundamental changes in education
(Charlton et al., 2002).
 Television has proved that is a strong communication means and can affect the society a great deal.
 Television has been used for educational purposes after the World War II. In the beginning, Americans knew
educational television similar to lesson television.
 For the farmers are radio and television, the propagation publication, daily farm newspapers, agriculture
exhibitions, practical education, and consultation services, respectively.
 In Nigeria, the studies conducted by Arokoyo (2003) showed that although video, radio, and television are the major
sources of information for the farmers of this country, in the case of establishing the foundations, it is also possible
to use other developed equipment.
 Television is acknowledged as the most important medium for communicating with the rural populations of
developing countries (FAO, 2001).
 The purpose of current study was to determine the role of television on the enhancement of farmers' agricultural
knowledge.
 How TV is empowering the women of India?....

 The words female empowerment and television in the same sentence may bring to mind Star Jones extolling tummy
tucks on The View.
 But for millions of women in developing countries, the benefits of TV may be substantive rather than frothy.
 Attitudes about women in rural India remain, shall we say, traditional: Women are expected to cook and clean and
to have lots of babies.
 Before you laugh—a feminist Days of Our Lives?—consider that the most popular Indian series take place in urban
settings.
 Their emancipated female characters are well-educated, work outside the home, control their own money, and have
fewer children than rural women. (One of the most popular shows in 2007, called Because a Mother-in-Law Was
Once a Daughter-in-Law, Also, describes the life of a wealthy Mumbai family and features plots revolving around
family and gender.) So, Jensen and Oster asked, does the arrival of these shows change attitudes in ways that
improve women's lives?
 What's the effect? In the places that didn't get cable by 2003, and in the places that already had it at the beginning
of the period studied, attitudes concerning women remained relatively stable. (They were more pro-women in places
that already had cable.) But in the 21 villages that got cable between 2001 and 2003, women's attitudes changed
quickly and substantially.
 Advantages of Watching Television?...

 In this busy, expensive life, television is an easy and cheap source of entertainment.
 By watching international news, we are kept informed and up-to-date with breaking news around the world.
 Some shows and channels (like PBS and Discovery) offer educational programs that can increase our knowledge and
make us more aware of the world around us.
 Some shows can motivate people who are interested in that field and help them to pursue their dreams.
 Television can help you feel less lonely. Psychologists coined the term "social surrogacy" to explain how television
can fill the shoes of absent friends or family. In one study published in the Journal of Experimental Social
Psychology, researchers found that people who watch a favourite TV show report feeling less lonely during the show.
 TV can expand your mind. Some shows let you travel vicariously and teach you about different people, cultures,
ideas, and places you might never encounter in real life. Watching a variety of shows might give us a broader
understanding of the world we live in and expose us to things we might otherwise never come across in our own
lives.
 Television might be a free, easy source of sexual education. In a study from UC Santa Barbara, young girls who
watched an episode of a night-time soap opera that showed a character dealing with an unintended pregnancy
reported being more likely to practice safe sex.
 Disadvantages of Watching Television?....

 Some people take television too seriously. One study published in the Journal of Social and Personal Relationships
showed that viewers experienced the same negative reactions to the loss of an imaginary friendship with a character
on television as they did when their real social relationships ended. So while television might make you feel like you
have a friend, it comes with its own emotional risk and negative emotional baggage.

 Television often uses stereotypes that can warp the watcher's perception of the world. Characters often participate
in risky, violent, or unwise behaviours and also reinforce rigid gender roles and racial stereotypes. It can also
portray idealized lives and body types that negatively impact viewers' self-esteem.
 Future of TV Set

 As television standards changed from the standard analogy to the digital television, this allows for more channels to
be broadcasted over the air waves.
 Digital television is an improvement from the old analogy system. DTV offers a clearer picture along with superior
sound.
 The internet is playing a big part in the future of television.
 Advertising has its own silly distraction, streaming vs broadcast and the nonsense fight between TV and video. So
many conversations in our industry ponder and fight over something that means nothing to any remotely normal
person.
 The Future of All TV is Streaming. The future of TV advertising is fantastic.
 TV and the advertising it supports will over the next 5 years move to all be digital.
 When TV, mobile, tablet and desktop all become potential screens that act together, we can imagine refocusing
campaigns around the notion of moving people from upper- to lower-funnel activities and then closing the loop with
a purchase.
 The future of TV is set to ignore all assumptions, the length of ads, the way they are made, tested, interacted with,
everything is about to change. It will take time, but it’s the best challenge the industry has ever had. A time to blend
technology, media, creativity together on the best canvas we’ve ever had for advertising.
 Conclusion

 Effect on Society
By the 1960s television started becoming a part of everyday life. In 1970 almost every American had a television in
their home. Television lets people view arts, music, religion, new technology and information. When Televisions are
removed from houses people feel like things are missing.
 Effect on the Economy
The effect the television had the economy was that many people bought television In 2003, about 1,416,338,245 people
owned television, and about 100 million televisions are sold a year. Television ads and shows cost money to be put on
air. One television ad cost about $1,000 for local television advertisements and $130,000 for national advertisement. It
cost about $500,000-$13,000,000 to air a show.
 Political Effects
The invention of the television has allowed news and information to be spread among the public quickly. Since the
start, television in the United States has been intertwined with political processes of every type, averaging from
coverage of major political events and institutions to effects on campaigns and elections. From its early position as a
new way of political coverage in the 1950s, television quickly replaced radio and eventually newspapers to become by
the early 1960s the major source of public information about politics.
Thank You