Philippine Christian University

SENIOR HIGH SCHOOL DEPARTMENT

Dasmariñas Campus

ENTREPRENEURSHIP
BUSINESS PLAN
 I. Executive Summary

The ‘’be–you–teh’’ cosmetics developed by Franchesca Sornet and Elena

Canones. Our business is all about cosmetics (make-up). Cosmetics are used to
enhance or alter the appearance of the face or fragrance and texture of the body.
Cosmetics that are applied to the face to enhance one’s appearance may be called
make up which include lipstick, mascara, eye shadow, foundation, blush, and bronzer,
among other products. The people who covered about this product is the women, gay,
bisexual, and transwoman. They use this product to maintain their beautiful faces and
look gorgeous when they come from the different places that suit for Filipina beauties
with any skin types. Our capital would range at least Php700,000 because we are
making our own products, packaging, rent a place and designing also of it. By making
these products our expected income in 1 year is Php 300,000. Cosmetics nowadays are
the most use of people especially women that ages 15-45 years old. By making these
products, buying the ingredients and packaging. We are expecting that this will cost at
least Php300,000 and Php400,000 for our place, tools, designs and equipments.

Our products are:

Mascara. Ingredients: typically include a carbon black or iron oxide pigment to darken
lashes; a polymer to form a film that coats lashes; a preservative; and thickening waxes
or oils such as lanolin, mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and
candelilla wax.

Face Powder. Ingredients: 2 tbsp of cornstarch. Start with 1 1/2 tsp cinnamon, nutmeg
or cocoa powder, add more as necessary. 5 drops of an essential oil for your skin type
or a carrier oil like jojoba or sweet almond, more if you want pressed powder.

Eyeshadow. Ingredients: Made with a ton of certified organic ingredients like coconut
oil, beeswax, jojoba oil, cocoa butter, and rosemary extract (as well as titanium dioxide,
iron oxides, and mica), this naturally creamy eyeshadow applies easily with just a swipe
of the finger.

Liptint. ingredients: 2 parts White Filtered Beeswax Pellets. 2 parts Organic Nilotica
Shea Butter. 1 part Clear Jojoba Oil. 1 part Castor Oil. 1-2% Lip-Safe Essential Oil,
such as Peppermint (optional) 2% Liquid Lecithin. 5-10% Pearlescent Mica.
Foundation. Ingredients: Aloe barbadensis (Organic Aloe) Juice, Simmondsia
chinensis (Organic Jojoba) Oil, Titanium Dioxide, Aspalathus linearis (Organic Rooibos)
Extract, Calendula officinalis (Organic Calendula) Extract, Emulsifying Wax, Camellia
sinensis (Organic Green Tea) Extract, Tocopherol (Vitamin E), Iron Oxide, Mica, Zinc
Oxide, Rosmarinus Officinalis (Rosemary Extract), Azadirachta indica (Neem), Stearic
Acid, Limnanthes alba (Meadowfoam) Oil, Daucus carota sativa (Carrot) Oil, Boswellia
carterii (Frankincense) Essential Oil, Melaleuca alternifolia (Tea Tree) Essential Oil,
Cistus ladaniferus (Rockrose) Essential Oil, Cedrus deodora (Cedarwood) Essential Oil,
Lavendula officinalis (Lavender) Essential Oil, Anthemis nobilis (Roman Chamomile)
Essential Oil, Konjac Glucomannan (Mannan), Citric Acid.

Lipstick. ingredients: organic castor seed oil, organic beeswax, organic carnauba wax,
tribehenin, organic shea butter, organic avocado oil, organic coconut oil, tocopherol
(vitamin E), organic argan oil, organic pomegranate seed oil, pumpkin seed oil, organic
marula seed oil, kiwi seed oil, organic raspberry seed oil, fragrance.

Eyebrow. ingredients: Microcrystalline Wax, Ricinus Communis (Castor) Seed Oil,

Ethylhexyl Palmitate,Theobroma Cacao (Cocoa) Seed Butter, Lanolin Oil, Copernicia
Cerifera (Carnauba) Wax, Cetearyl Alcohol, BHT, Propylparaben
 II. MANAGEMENT & ORGANIZATION

Be–yoU–Teh

Address:

Vision:

 To build a be–you–teh brand that is committed to enhancing the natural beauty of

every filipina by always providing the best products.

Mission:

 Empower our employees to grow and excel

 Offer our customers the be-you-teh products.
 Marjun Bayaga
General Manager

Elena Canones Franchesca Sornet Chicklet Cabigayan

Operation Manager Marketing Manager Finance Manager

Nicole Cerbanez Allyson Generoso Asly Manuel

Workers Workers Workers

Jhunzel Carlos Wendy Abella

Workers Workers

Ownership: Partnership

Capitalization:

Compensation:

President - 6000

Manager -2750

Salesman - 1350

Employees - 900

Benefits:

Paid holiday

13th month pay

Overtime pay

Free meal
Incentives:

Appreciation incentives include such happenings as company parties and

celebrations, company paid family activity events, ice cream socials, birthday
celebrations, sporting events, paid group lunches, and sponsored sports teams.

Compensation incentives may include items such as raises, bonuses, profit

sharing, signing bonus, and stock options.

Reward incentives include items such as gifts, monetary rewards, service award
presents, and items such as gift certificates. An additional example is employee referral
awards that some companies use to encourage employees to refer job candidates.