IMPACT OF PRODUCT LABELS FOR NUTRIRTIONAL INFORMATION AS

PART OF PRODUCT PACKAGING ON BUYING BEHAVIOUR OF

CONSUMERS

The idea of understanding the role of nutrition labels along with its awareness
and how it affects customer’s buying behavior with consumers at Tesco Stores.
Mixed methodology is used by the researcher and use qualitative and
quantitative approach. Both primary and secondary data gave startling results.
According to many studies customer prefer low price on well nutrition food same
thing we found in this study when it comes to the primary research that
conducted through survey questionnaire, where it was found that price of food
plays a predominant factor over buying behavior of customers. This behavior is
just depends when the price of the product is very high with nutrition label. The
objective of the research that nutrition information role in buying behavior is
meet with the help of the secondary data in which we are found that
organizations lay emphasis on marketing food product in which nutrition part
plays heavy role. From both primary and secondary researcher conclude that
many consumers prefer nutritional labeling taste of food but consumer cease
when prices are high. Consumers notices the labeling of nutrition when he is
going to purchase but the organization got failed to take any benefit from this till
now.