ASHANKA CHAKRABORTY

Contact: +91-9073928909/chakraborty.ashanka@gmail.com Current Location: Kolkata

9.8 years of experience in B2B & B2C Sales/BD, Business Strategy, Product Marketing, Project Management & IT Consulting
PROFESSIONAL EXPERIENCE
Circle Head - Sales Marketing & Collection at Indus Towers Pvt. Ltd. Aug. 2017 - Present
 Sales Head for the West Bengal circle comprising the states of West Bengal, Sikkim and Andaman
o Handling annual revenue of approx. INR 1000 crores for more than 11000 telecom tower sites owned by
approx. 14000 individual or institutional landlords
o Added 90 tenancies in the month of Jan. 2018, highest in a single month in the last 2 years at the circle
o Successfully delivered the In-Building Solution (IBS) inside a tunnel under the hills of Himalayan range for a
hydel power plant in North Sikkim and The 42, the tallest building in Kolkata
o Acquired the institutional site at Salt Lake Stadium for the prestigious FIFA Under-17 World Cup and
International Kolkata Book Fair 2018

Assistant General Manager - Sales & Marketing at Jindal Steel & Power Ltd. Jul. 2011- Aug. 2017
 B2B & B2C sales/business development of finished and semi-finished steel products in West Bengal and North-East
o Generated revenue of approx. Rs. 360 crs. in B2B segment and Rs. 90 crs. in retail in FY 2016-17
o Sold quenched & tempered plates and hot-rolled thinner coils for the first time in the eastern region, thus entering
two different market segments in FY 2016-17
o Conducted branding activities through print and TV/radio and promotional events in trade fairs or cultural festivals.
o Led a team of 6 sales executives and 40 ASOs (on distributor payroll)
 Branch Manager for B2B direct sales in the Central region and National Head of Online Auction Sales (B2B eCommerce)
o Generated revenues of approx. INR 100 Cr. for the half-yearly period of FY 2015-16.
o Increased overall sales volume by 35% and by at least 20% for every product category in FY 2014-15.
o Acquired 42 new customers and 11 long lost customers in a span of 1.5 years
 Retail Sales & Marketing strategy for “Jindal Panther” TMT Re-bars
o Devised the market entry strategy and achieved a market share of 6% in a period of 8 months in MP and CG
o Successfully executed ATL and BTL communications and conducted branding activities and promotional events
resulting in four-fold increase in dealer network from 20 to over 80
o Increased the sales volume by more than 4 times and the monthly revenue of the region by 200%
 Key Account Management for B2B sales of finished steel products in eastern India
o Managed two major accounts, an OEM and an infrastructure developer, in addition to other key customers
o Generated sales for value-added products for the first time attributing to 18% of the monthly average sales volume
o Developed a market in a sub-region and created a customer base of around 20 local steel traders
 Project Monitoring & Control for the technical up-gradation of one of the major rolling mills
o Second in-charge of the project; drove the in-detail scoping and technical requirements of the project
o Project increased the plant capacity by 20%, extended the product dimensions by 11% and reduced the product
quality deviations from 3-5% to 1.5%
 Logistics management and process enhancement for a rolling mill
o Designed an online production declaration system for unique identification of stock
o Implemented a Warehouse Management System and automated the put away and pickup strategies

Senior Engineer - IT Services at Mindtree Ltd. Sep. 2006 – Jun. 2009

 Project Lead for application maintenance for promotions management of a FMCG major serving 7 APAC countries
o Primarily responsible for requirements gathering, issue resolution, user education and project monitoring
o Implemented a module o n b r a n d p r o m o t i o n s a n d p r i c i n g for the above mentioned application
 Developed a Content Management System for the consulting arm of an imaging and photographic equipment, materials and
services company

EDUCATION
 Post Graduate Diploma in Management (P.G.D.M.) from Institute of Management Technology (IMT), Ghaziabad (2009 - 11)
 B.E. in Electrical & Electronics Engineering from Bangalore Institute of Technology, Bangalore, affiliated to Visvesvaraya
Technological University (V.T.U.), Belgaum (2002 - 06)