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    Strat

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    Joy Gacayan
    The document outlines and describes various types of business strategies including: 1) Michael Porter's generic strategies of cost leadership, differentiation, and focus. 2) Integration strategies involving vertically integrating a business. 3) Intensive strategies to penetrate existing markets or develop new products for current markets. 4) Diversification strategies to enter new markets with new or existing products. 5) Defensive strategies to protect against competitive threats. 6) Joint venture and cooperative arrangements between businesses.

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    Strat

    Uploaded by

    Joy Gacayan
    10 views68 pages
    The document outlines and describes various types of business strategies including: 1) Michael Porter's generic strategies of cost leadership, differentiation, and focus. 2) Integration strategies involving vertically integrating a business. 3) Intensive strategies to penetrate existing markets or develop new products for current markets. 4) Diversification strategies to enter new markets with new or existing products. 5) Defensive strategies to protect against competitive threats. 6) Joint venture and cooperative arrangements between businesses.

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    The document outlines and describes various types of business strategies including: 1) Michael Porter's generic strategies of cost leadership, differentiation, and focus. 2) Integration strategies involving vertically integrating a business. 3) Intensive strategies to penetrate existing markets or develop new products for current markets. 4) Diversification strategies to enter new markets with new or existing products. 5) Defensive strategies to protect against competitive threats. 6) Joint venture and cooperative arrangements between businesses.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    10 views68 pages

    Strat

    Uploaded by

    Joy Gacayan
    The document outlines and describes various types of business strategies including: 1) Michael Porter's generic strategies of cost leadership, differentiation, and focus. 2) Integration strategies involving vertically integrating a business. 3) Intensive strategies to penetrate existing markets or develop new products for current markets. 4) Diversification strategies to enter new markets with new or existing products. 5) Defensive strategies to protect against competitive threats. 6) Joint venture and cooperative arrangements between businesses.

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    © All Rights Reserved
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    Flag for inappropriate content
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    of 68

    TYPES OF STRATEGIES

    A. Michael Porter’s Generic Strategies


    B. Integration Strategies
    C. Intensive Strategies
    D. Diversification Strategies
    E. Defensive Strategies
    F. Other alternative Strategies
    A. Michael Porter’s
    Generic Strategies
    A. MICHAEL PORTER’S GENERIC STRATEGIES
    Michael Porter’s Generic Strategies
    Michael Porter’s Generic Strategies
    COST LEADERSHIP STRATEGY
    COST LEADERSHIP
    COST LEADERSHIP
    COST LEADERSHIP
    LOW COST PRODUCER ADVANTAGES
    DIFFERENTIATION STRATEGY
    DIFFERENTIATION
    DIFFERENTIATION
    DIFFERENTIATION
    DIFFERENTIATION
    FOCUS STRATEGY
    FOCUS
    FOCUS
    RECENT DEVELOPMENTS
    B. INTEGRATION
    STRATEGIES
    B. INTEGRATION STRATEGIES

    Also jointly named VERTICAL INTEGRATION


    STRATEGIES
    VERTICAL INTEGRATION STRATEGIES
    VERTICAL INTEGRATION STRATEGIES
    VERTICAL INTEGRATION STRATEGIES
    Six Guidelines when to integrate FORWARD
    Six Guidelines when to integrate FORWARD
    C. INTENSIVE
    STRATEGIES
    D. DIVERSIFICATION
    STRATEGIES
    CURRENT NEW
    PRODUCT PRODUCT

    CURRENT MARKET PRODUCT


    MARKETS PENETRATION DEVELOPMENT

    NEW MARKET
    DIVERSIFICATION
    MARKETS DEVELOPMENTS
    MKTG 412 - STRATEGIC MARKETING
    E. DEFENSIVE
    STRATEGIES
    F. JOINT VENTURE AND
    COOPERATIVE
    ARRANGEMENTS
    SUMMARY

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