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Exhibitors Global Food Agri
Exhibitors Global Food Agri
Exhibitors Global Food Agri
Paris, France
October 21-25, 2012
US Ambassador to France,
Charles H. Rivkin with some
members of the SIAL Trade
Teams. From left to right:
Judd Keller, Johanna
Stobbs, David McClellan
Ambassador Rivkin, Dennis
Engelhard, Lynn Virkler and
Jeff Van Pevenage.
Transportation at SIAL
Once again, the major preoccupation of exhibitors and visitors to SIAL is the fact
that the transportation system from Paris to the Parc des Expositions remains
woefully inadequate, with no relief in sight. Not only is the RER train system unable
to accommodate the volume of traffic generated by a show that attracts some
150,000 people, but the labor unions that control the train lines now deliberately
choose to strike during the SIAL period in order to bring increased pressure on the
government to grant higher wages and more favorable working conditions.
In anticipation of strikes on the RER train system this year, IMEX, the organizers of
the US Pavilion, hired a private bus company to transport US exhibitors to and
from SIAL each day. The 5-day bus service cost 70 Euros ($90) per person. There
were four pick-up points: 2 on the Left Bank (Odéon and rue Monge) and 2 on the
Right Bank (Champs-Elysées and Etoile).
In order to take full advantage of this bus service, J. Stobbs, representative for the
US Dry Bean Council, made hotel reservations at the Hotel Napoleon, which is
situated near the Etoile (Arc de Triomphe) and only one block from the Etoile pick-
up spot. This location was also only a 2-minute ride to the A1 motorway, which
leads directly to the Parc des Expositions.
Stobbs and the USDBC SIAL Trade Team members discussed the transportation
issues at SIAL and tried to come up with a solution to the problems. SIAL is the
second largest food show in the world and it was agreed that the USDBC needs to
continue to exhibit there. The option of staying at a hotel at the Charles-de-Gaulle
airport was rejected as being too unpopular. Using the RER train system is now
accepted as being too unreliable. Therefore, the private bus system would seem to
be the least bad way to get to and from SIAL. The USDBC will encourage IMEX to
continue to offer this service in 2014 – but this time with drivers who are better
acquainted with SIAL geography, so that US exhibitors may be dropped off in front
of Hall 4. Stobbs has started discussions with IMEX on this important point.
Industry Reception
• This activity continues to be a great success. 119 guests attended this year’s
reception (more than in previous years).
• 700 printed invitations (with RSVP reply cards) were mailed out to trade
contacts in markets all over the world.
• In future, in addition to posting invitations, Stobbs may also consider sending an
electronic version of the invitation, to help boost responses.
• A complete list of industry reception attendees is found in Appendix I of this
report, pages 12-15.
The US Dry Bean Council booth was located in the US Pavilion (Hall 4), well
placed on a central crossroads.
The USDBC had the corner booth this year, adjacent to the booth of the USA Dry
Pea & Lentil Council. The two Councils shared the overall space (there was no
separating wall), which allowed for an effective use of manpower and an efficient
distribution of information materials for both organizations.
The US Pavilion Lounge, down the aisle from the USDBC booth, acted as a
meeting point for American exhibitors and their clients.
Cork Fehr (left), USDBC SIAL Trade Team member, answers questions
from visitors to the booth.
The US Dry Bean Council was represented by members Judd Keller, Dennis
Engelhard, Cork Fehr and Phil Hinrichs.
The USA Dry Pea & Lentil Council was represented by Executive Director, Tim
McGreevy, and members Candice Henderson, Jeff Van Pevenage and Lynn
Virkler.
A trilingual assistant, Eminé Aygun, was hired to enter trade leads into the USDBC
database during the show.
The booth was decorated with colorful posters and a range of product samples,
which were exhibited in open bags and arranged in such a way as to attract
maximum attention. Visitors were given the latest edition of USDBC Suppliers
Directory.
210 trade leads were entered into the USDBC database for SIAL 2012, an 11%
decrease from SIAL 2010. There were fewer trade leads this year because the
trade teams did not fill out forms for visitors who were judged to be of low-potential.
Instead, the teams focused on those visitors who were seen to be serious potential
buyers.
The US was the best performing country, followed by Italy, France and Turkey. Of
this year’s trade leads, 47 were rated as offering the highest potential for sales
(“A), with 64 rated as the second highest potential for sales (“B”).
All trade leads from SIAL 2012 are found in Appendix II of this report, pages 21-68.
The US Dry Bean Council hosted a reception for the international pulse trade on
Monday, October 22, in cooperation with the USA Dry Pea & Lentil Council.
Gathered together were international buyers from many countries and members of
the Executive Committee of CICILS-IPTIC (the International Pulse Trade and
Industry Confederation). Despite problems with the RER train system, this
reception was the most successful ever held at SIAL, with 119 attendees (see
attendance list in Appendix I, pages 12-15).
The two-hour reception was held in the Vieux Marché restaurant at the SIAL
exhibition center. A private bus service was hired to drive guests back to Paris.
The main take-home message for SIAL 2012 is that international buyers are now
increasingly aware of changes in the levels of Chinese dry legume production and
prices. As Chinese growers gradually switch from dry beans to corn, soy and
wheat to meet domestic demand, supplies of Chinese dry legumes are decreasing,
with corresponding higher prices.
This phenomenon is driving buyers back to the US and is creating new and
exciting opportunities for US exporters. This situation includes Chinese companies
looking to buy US dry legumes.
The world is changing in ways that could not have been predicted only a few short
years ago. The dry legume market, always in a state of flux, is now turning its
attention to US production. There are signs indicating that US dry beans will
become increasingly sought after in the years to come, especially if US production
can hold steady or even increase, with US prices on a par with, or below, those of
China.
As always, SIAL (with its German counterpart, ANUGA) serves as a focal point for
the US Dry Bean Council to meet with long-term clients and to find new trade
contacts in an atmosphere which allows buyers to talk about their product needs
and to share information.
USDBC members welcomed many old friends to the SIAL 2012 booth, and met
with a good number of potential new buyers. Trade relations is an ongoing activity,
especially when dealing with a commodity in which crop production and moving
prices create ever-changing market conditions. International trade shows such as
SIAL help to keep buyers informed and to build strong commercial ties.
Top left, clockwise: Cork Fehr and Phil Hinrichs chat with a visitor to the booth; Lynn Virkler and
Candice Henderson; Candice Henderson and Judd Keller; Jeff Van Pevenage discusses US dry
legumes with the Memiş family of TAT (Turkey); Phil Hinrichs and Tim McGreevy; Phil Hinrichs
and Dennis Engelhard.
In order for us to report back to FAS on the results of our participation in the 2012
SIAL Trade Show, please answer the following survey. Your answers will be kept
confidential and will only be used to give us a general sense of the positive and
negative aspects of the show. Please feel free to add any additional comments that
you may want to make.
NB: Of the 7 SIAL Trade Team participants, partial answers were received from
only 4. Answers as received are presented below in different colors, to differentiate
one respondent from another.
Also, we would appreciate your general thoughts on SIAL and our booth:
Who did we talk to and what did they say? We have put together statistics on the
number of visitors, the countries of origin and the varieties requested, but please
give us your ideas on what you think was most significant about:
Our industry delegates rated our SIAL trade contacts on an A through E scale.
A = Good customer of US legumes and/or key industry member
B = Good prospect as buyer of US legumes
C = Possible buyer of US legumes
D = Probably not a buyer of US legumes
E = Not a good prospect as buyer of US legumes
These notes are based on very short interviews with visitors and often lack company information.
Fortunately many firms now have websites from which you can get a better idea of a company’s
activities, size and interests. In all cases, exporters should confirm the credentials of new trading
partners before entering into contracts.
Afro Gémeos - Importação, Exportação Produtos Alimentares, Lda. (Importer, Dry Packager)
Luis Semedo, Director
Zona Industrial Granja Amazen D14
2625-607 Vialonga, Portugal
Tel: + 351 96 241 4830
Fax: + 219 731970
Emails: afrogemeos@sapo.pt; luis_semedo@sapo.pt
Comments: Needs contacts for green baby lima, large lima, pintos, cranberry beans and Myakoby.
AgraPulse (Trader)
Bruno Utelli, Managing Director
Fabrice De Casson, Trader
16 chemin des Coquelicots
1214 Vernier (Geneva) Switzerland
Tel: +41 223 412 269
Fax: +41 22 341 1484
Emails: geneva@agrapulse.com
Web: www.agrapulse.com
Comments: Legume traders, working pinto beans into Angola.
Ango-Zara (Importer/Wholesaler)
Zeya Uddin, Director
Saba Uddin, Director
Rua Fredrico Welwitchia nº3, 1º andar, Apt. Nº13/14
Ingombota (Luanda) Angola
Tel: +244 933 999 999
Emails: zeyauddin@angozara.com; sabauddin@angozara.com;
Web: www.angozara.com
Comments: Distributor of fast-moving retail products (Kellogs, Tiger Brands, Nestle, ITC, etc.) in
Angola, selling to super- and hypermarkets. Preparing a packaging line for legumes. Very
interested to work with suppliers of US pintos, blacks, garbs, lentils, etc.
DIYABLAR (Importer)
Sükrü DIYAB, Manager
P.O. Box No: 60
Mersin, Turkey
Tel: (+90) 324 231 36 91
Fax: (+90) 324 233 16 36
Emails: diyab@superonline.com; sukrudiyab@hotmail.com
Comments: Large Turkish Importer. High priority.
Kuando (Broker)
Wouter Hommes,
Av. Rio Branco, 181 / sala 3.604
20040-007 Rio de Janeiro (RJ) Brasil
Tel: + 55 21 3293 9310
Fax: + 55 21 3172 1555
Emails: whommes@kuando.com
Web: www.kuando.com
Comments: Working on 1100 mt of pinto beans to Angola govt tender. Looking for contacts from
suppliers.
LA DORIA (Canner)
Antonio Borrelli, Purchasing Director
Giovanna Sepe, Purchasing Manager
Via Nazionale, 320
84012 Angri (SA) Italy
Tel: +39 081 516 6111
Fax: +39 0815166265
Emails: antonio.borrelli@gruppoladoria.it; giovanna.sepe@gruppoladoria.it;
Web: www.gruppoladoria.it
Comments: LA DORIA is a major canned tomato producer, and Italy's largest pulse canner (lentils,
green peas, chickpeas, cannellini, bomba, baked navy, cranberry and red kidney beans), fruits in
syrup and fruit juices. Likes to buy US origin when possible.
Delica AG (Trader)
Immanuel Hansen, Purchaser Food
Bresteneggstrasse 4
CH-5033 Buchs, Switzerland
Tel: + 41 (0)62 836 29 55
Fax: + 41 (0)62 836 24 16
Emails: immanuel.hansen@delica.ch
Web: www.delica.ch
Comments: Food pdts trader working coffee, dry fruits, nuts, spices, pulses. Sells to retailers,
wholesalers, food processsors & catering operations. One of largest coffee roasters in Switz.
Works 8000MT/yr of other non-perishable pdts. Int. In high qlty US pulses
Oberon (Importer)
Trayan Belev,
Nikolay Zashev,
2129 Ravno pole
Sofia, Bulgaria
Tel: +359 2 987 5509
Fax: +359 988 7396
Emails: aberon@aberon.bg
Web: www.oberon.bg
Comments: Bulgurian importer for 15 years. Interested in great northern beans and richleas.
Oztat Pirinc ve Tuk. MAD. TAR. URN. GIDA SAN. TIC. A.S. (Importer/Canner/Dry Packager)
Serdar Ozdemir, Board Governor
Baris Mah. Kosuyolu Cad. No. 23
Gebze/Kocaeli, Turkey
Tel: + 90 262 643 42 30
Fax: + 90 262 643 42 32
Emails: serdar@oztatbakliyat.com; srdr.ozdermir.com
Web: www.oztatbakliyat.com
Comments: Has 325 stores in Turkey and has packaging operation. Interested in large lima beans,
garbanzos, great northern beans, pink beans, small red and light red kidney beans, U.S. Regular
lentils, richlea lentils.
Pomobel (Importer)
Raul Mateus, President
Domingo Sousa, Assistant
Rua Arnaldo de Novais, 33-D
Malhanga (Luanda) Angola
Tel: +244 (222) 339 055
Fax: +244 (222) 336 451
Emails: Raul.Mateus@pomobel.com; sousa.domingos@pomobel.com;
Web: www.pomobel.com
Comments: Importer/wholesaler working on tenders from Angolan armed forces. Also owns a
supermarket. Have 2 new warehouses near future site of new Luanda airport. Requests offers for
1200 mt pinto beans for gov't tender Nov. 2012 shipment.
SABB (Importer)
Fortune Bibrac, Managing Director
Bas-Carriere
97170 Petit Bourg, France
Tel: + 0590 32 21 29
Fax: + 0590 32 21 38
Emails: fortunebibrac@groupesabb.com
Comments: wants a mixed container of dark & light red kidneys, regular and richlea lentils. They
want it in small packs 2 to 4 kg. Will contact Johanna.
Wacmac (Importer/wholesaler)
Sietesz 218
37-206 Sietesz, Poland
Tel: + 48 (16) 642-62-54
Fax: + 48 (16) 642-62-54
Emails: biuro@wacmac.pl
Web: www.wacmac.pl
Comments: wholesaler buying legumes & dry fruits & nuts from importers. Wants to import
directly. Requests offers for U.S. navy and great northern beans.
Alwazeer Tarim Taah. Nak. IC. Ve DIS TIC. LTD. STI. (Wholesaler)
Nihan Bulut, Foreign Trade Manager
Camiserif Mh. 5232 Sk Guzeller Is Merkezi No.1 Kat:2/4
33060 Mersin (Akdeniz) Turkey
Tel: + 90 324 233 30 66
Fax: + 90 324 233 30 46
Emails: nihan@alwazeerfoods.com
Web: www.alwazeerfoods.com
Comments: New Company interested in 40 mt of garbanzos.
Artion (Importer)
Thanasis Nasiakopoulos,
6th klm Larissa-Athens
Athens, Greece
Tel: + 30 2410 671455
Emails: info@artionproducts.gr
Web: www.artionproducts.gr
Comments: Interested in garbanzos, 75 MT/year of U.S regular lentils and richleas. 2 containers.
Finetex (Trader)
Friedmann ,
SIMONSTR. 34
Belgium
Tel: + 32 3 233 59 54
Emails: finetex@skynet.be
Comments: Interested in whole greens and split green shipping into Africa. This would be a new
business for them; their customer base would like these product line.
Fisher (Importer)
Brussels, Belgium
Emails: sales@fisher.com
Comments: Interested in whole green peas, laird lentils, split green peas.
Hars (Importer)
Radek Hojda, General Manager
Lucjan Hodja wolica 12,
22-500 Hrubieszow, Poland
Tel: + 48 84 6971360
Fax: + 48 84 6971360
Emails: biuro@hars.pl
Web: www.hars.pl
Comments: Interested in baby lima and large lima beans. Wants 3 to 4 thousand tons per year.
Would like something in size between baby lima and large lima beans.
Radec (Importer)
Ludovic Darin, Manager
1, rue Alfred Lumière prolongée
97122 ZI de Jarry (Baie-Mahault) Guadaloupe
Tel: +33 590 32 00 46
Fax: +33 590 26 98 23
Emails: radec1@wanadoo.fr
Comments: Importer in Guadaloupe looking for a US supplier who can ship in 1 kg bags with
private label for retail customers.
Rogovski (Broker)
Nir Rogovski,
978 N. Beneva Road
34232 Sarasota (FL) USA
Tel: + 941 677 8420
Emails: rogovski@gmail.com
Web: www.rogovski.com
Comments: Gourmet food products rep. Looking for the perfect chickpeas for hummus. It needs
to be a dense seed. Believes small caliber chickpeas are the best. He is a promoter of good
hummus. Not a buyer but interested in testing chickpea varieties.
ZM Group (importer/wholesaler)
Antelias, Kobbeize Str, Majdalani bldg RDC.
Beirut, Lebanon
Tel: + 961 4 40 80 91
Fax: + 961 4 40 80 92
Emails: info@zmgrouptrading.com
Web: www.zmgrouptrading.com
Comments: buying chickpeas from Argentina, whole green peas from Canada, will investigate the
USA.
Pri-Chen (Canner)
Ali Assali, Export Manager
PO BOX 216,
30075 Kfar Qara, Israel
Tel: + 972 4 6356916
Fax: + 972 4 6352766
Emails: prihen@walla.com
Web: www.pri-chen.com
Comments: Producer of pickled vegetables and olives. Interest in US legumes for canning.
SECODIS-CI (Importer)
A.Salam El Cheikh, General Manager
18 B.P. 943 Abidjan 18 Vridi Zone Industrielle
Abidjan, Ivory Coast
Tel: + 225 21 21 79 79
Fax: + 225 21 21 79 80
Emails: salam@afnet.net
Comments: Interest: garbanzos.
Soeximex (wholesaler)
Jean-Pierre Albisson, Sales Manager
31-33, rue Pleyel
93200 Saint Denis, France
Tel: + 33 1 48 13 74 65
Fax: + 33 1 48 13 74 51
Emails: negoce@soeximex.com
Web: www.soeximex.com
Comments: Would like a quote soon for 500 MT of light red kidney beans.
Amexim (Importer)
Haro Jordan, President
1320 Balmoral Drive
91207 Glendale (CA) USA
Tel: (818) 550 8636
Fax: (818) 550 8635
Emails: haro@ameximinc.com
Web: www.ameximinc.com
Comments: Importer based in CA importing from Canada and China. Sells to packagers. Interested
in small volumes