Synopsis for Summer Training Report

Name:- Srishti Singh.

Roll No. :- 815618.

INTRODUCTION

The main idea of the project report is to carry out a research for the working capital management of Punjab & Sind Bank.
The bank attained market leadership in Premium salary accounts and second largest seller of regular salary account in a
record time. The situation is similar now. Will the company be able to repeat the same performance for all the category of
this product?
It has been developed its products with better service, new and best management information system. The project aims to
find out the response of the corporate through a research process.
The project was done in various phases :
 The first phase comprises gathering information related to the product and population.
 In the second phase , a servey is to be conducted on corporate customers of vikas nagar area through direct
questionnaire.
 The findings and the representation of the research is done in the third phase.
 And in the last phase, all the findings and analysis along with conclusions and recommendation has been submitted
in the report format for further use.
It was also necessary to do a competitors analysis as well to know the strength and weakness of the various competitors as
the segment has a lot of players and more global players will join the competition soon. Various marketing tools have been
used to analyse the current situation of Punjab & Sind Bank’s salary account segment and find out its position among the
competitors in order to form a strategy for the Punjab & Sind Bank in salary account segment.

OBJECTIVE OF THE STUDY

SCOPE AND OBJECTIVE
The objective of the project is to carry out a market research for the Punjab & Sind Bank Ltd. to evaluate the market for
working capital management and to study the various parameters. The various steps involved in the objective of the project
study are as mentioned below:-
1. Identifying competitors.
2. Analysing competitors strategies , objectives, strength and weakness.
3. Designing the competitive intelligence system.
 Collecting the data.
 Evaluating and analysing the data.
 Disseminating information and responding.
 Designing competitive strategies interpreting with data.
The main objective are as follows:-
1) To analyze the feedback given by corporate and the parameters considered for the sale of these products.
2) To get a better understanding of the customers wants, needs and desires.
3) To carry out a benefit deficiency analysis(BDA) to find out what the customers want and what they get from PSB.
4) To understand the various stages that goes into the making of a loyal customer.
5) To do a comb analysis to find the opinion of customers about different products of the competitors.
6) Finally to formulate a strategy for the Punjab & Sind Bank based on the above findings.
Management Objective:-
1) To identify useful insights for the conduct of similar market research at other branches of the company.
2) To generate initial response of corporate about the products to improve the product parameters studied.