A

SUMMER TRAINING REPORT

IN
MARKETING STRATEGIES
AT
PEPSICO INDIA PVT. LTD.

Submitted in partial fulfillment of the requirement for the award

of degree
Master of Business Administration
Session 2018-20
Under Supervision of: Submitted by: MD Azimuddin
Mr. Manjeet Roll. No.-1812059
Marketing Manager University Roll.No.- 180174414
PepsiCo India Pvt. Ltd. Class -MBA 3rd Semester

SAMALKHA GROUP OF INSTITUTIONS, SAMALKHA (PANIPAT)

KURUKSHETRA UNIVERSITY, KURUKSHETRA

 DECLARATION

I hereby declare that summer training report entitled “Marketing Strategies at PepsiCo India
Pvt.Ltd.”Submitted to the Samalkha Group of Institutions, Samalkha, Panipat for the partial
fulfillment of MASTER OF BUSINESS ADMINISTRATION degree in an original and
authentic record of my own work carried out for the 8 weeks.

Finally, in the best of my knowledge, it has not published earlier where or presented to any
institution/university for an end of any degree.

MD Azimuddin

Roll. No.-1812059

University Roll.No.-180174414

Class -MBA 3rd Semester

 ACKNOWLEDEMENT

A task undertaken without offering prayers to almighty and talking blessings from the elders is
not a good beginning. Likewise the work completed without acknowledging the assistance to
those who were always by my sides to make my efforts fruitful in the task left incomplete.

In the beginning, I would like to express my sincere thanks to my Institute teachers for giving me
an opportunity to take the practical experience of working life.

I convey my sincere thanks to Mr. Amit Sharma (HOD, Faculty of Management) and my
mentor Ms. Deepika Kohli for providing me the proper guidance for providing me the
opportunity to carry out my summer training project effectively and efficiently. I would also like
to pay thanks to all my classmates and friends and my family members for co-operating with me
and helping me to complete the project.

I would like to express my gratitude towards Mr. Manjeet , Marketing Manager, Pepsico.
India Pvt. Ltd., for providing me an opportunity to undertake this project in this esteemed
organisation. I am deeply indebted to him for resting his confidence with me as well as providing
valuable inputs from time to time.

MD Azimuddin

Roll. No.-1812059

University Roll.No.-180174414

Class -MBA 3rd Semester

 EXECUTIVE SUMMARY

The distribution network of PEPSI is well known for its efficiency but company constantly
strives for the betterment of their distribution network system. Emphasis of our study was to
focus on the customer of company i.e., the retailers.

The Retail Mapping of PANIPAT is an integral step for the assessment, development and
betterment of this system. The distribution system not only comprises the movement of the
products but also incorporates the merchandising of the product, which is very broad in its
purview.

The project incorporates the analysis of the performance of PEPSI and probing into opportunities
of increasing the market share in Panipat. The entire process had to be in an organized manner in
order to deliver meaningful results for the purpose of decision-making. The project was that of
market research with surveys and observations as its major phases with the objective of gathering
of all important information material for strengthening the position of PEPSI in PANIPAT.

PEPSI boasts of having the maximum market share in the beverage segment in PANIPAT and is
in constant process for the betterment of its product performance and customer as well retailer’s
satisfaction.
 TABLE OF CONTENT

Chapter No. Particulars Page No.

 Declaration
 Acknowledgement
 Executive summary
 Preface

1. Introduction:-
 Introduction to industry 1 to 42
 Introduction to company
 Introduction to topic

2. Literature review 43 to 44

3. Research methodology 45 to 49

4. Data Analysis and Interpretation 50 to 63

5. Findings ,Suggestions and Conclusion 64 to 71

Bibliography

Annexure
 BIBLIOGRAPHY
Books referred
 Cooper Donald & Schindler Pamela, " Business Research Methods", Sixth
Edition, New Panipat, Me. Graw Hills, 1999.
 Kotler Philip, "Marketing Management", Eleventh Edition, New Panipat, 2006.

Magazines:
 Business India

 Business Today

 Business World

Websites
www.pepsiworld.com

www.pepsico.com

www.google.com
 ANNEXURE

QUESTIONNAIRE

Name : ____________________________________

Address : ____________________________________
____________________________________

Contact No. : ____________________________________

Q.1. Are you aware of Pepsi house hold scheme?

a. yes b. no

Q.2. Do you provide home delivery of cold drinks?

a. Yes b. no

Q.3. Which brand of soft drinks do you have?

a. Pepsi b. Coca Cola c. Both

Q.4. Which brand of soda do you sell?

a.Leher Soda (Pepsi-Cola) b.Kinley(Coca Cola)

c. All Brands d. Other

Q.5. Do you get timely suppl y of these brands with proper schemes?

a. Yes b. No.

Q.6. Availabilit y of glow boards provided by company through promotional

scheme.

a. Yes b. No.

Q.7. Which age group of customer demanding the soft drinks?

a. Children b. Youth c. Old

Q.8. Whose racks do you own?

a. Onl y Pepsi -Cola b. Onl y Coca Cola c. Both.

Q.9. Which quantit y of soft drinks you have?

a. 200 ml b. 300 ml c. 600 ml

d. 2 lit. e. 1 Lit f. 300ml Can

Q.10. During breakdown of chilling equipment who gives better service?

a. Onl y Pepsi -Cola b. Onl y Coca Cola c. Both.