PROJECT REPORT

Visit to

YAKULT DANONE India

Submitted to: Made By:-

Prof. Seema Mishra Swathi Agarwal
(Assistant Dean) Shweta
Rohit Sachan
MBA (BU)
3rd semester
 Preface

More than 70 years ago, Minoru Shirota, a researcher at the Faculty of Medicine at Kyoto
University, began investigating lactic acid bacteria. Having studied the work of Nobel Prize
winner Eli Metchnikoff, Dr Shirota became convinced that a positive balance of good bacteria in
the gut was the basis of a long and healthy life ? so convinced, that he devoted his whole life’s
work to it.

Dr Shirota breakthrough came in 1930, when he succeeded in isolating a particular lactic

acid bacterium, which had the ability to survive the harsh conditions of the stomach. This
enabled it to reach the intestines alive and make a positive contribution to the balance of the gut
flora. This bacterium was named Lactobacillus casei Shirota in his honor. Dr Shirota then
developed a fermented milk drink, as a convenient way to introduce Lactobacillus casei
Shirota to the gut. He named it 'Yakult'.
To begin with, Dr Shirota made Yakult in his clinic and distributed it from there. But by
1955 demand had grown to such a point that he established the Yakult Honsha Co. Ltd in
Tokyo.

And the rest is history. Dr Shirota lived to the ripe old age of 83. And Yakult has grown
to become a world leader in probiotics. Around 25 million people drink Yakult every day. And
we now operate in 31 countries, across five continents.
 Declaration

we hereby declare that this project report entitle “Yakult Danone India” submitted on the visit
to the production plant is based on the data collected by our from various websites and based
on the interaction done with their manager. we would also like to declare all the information
given in this project is correct asper our knowledge but if any information found incorrect it will
be totally our responsibility.

Swathi Agarwal Date:

Shweta

Rohit Sachan

Batch 2010-2012
 Table of content

Serial no. Topics Page no.

i. Preface
ii. Declaration
iii. Introduction 1
iv. History of Yakult 1
v. Philosophy and Vision 4
vi. Growth Stage of Yakult 4
vii. Facts of Yakult 6
viii. Making of Yakult 7
ix. Product Details 8
x. Quality Control Measure 9
xi. Availability of Product 9
xii. Benefits of Yakult 10
xiii. Brand Ambassador 11
xiv. Marketing Strategy 12

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Introduction:-
Yakult (ヤクルト Yakuruto?) is a Japanese probiotic milk-like product made by fermenting a
mixture of skimmed milk with a special strain of the bacterium Lactobacillus casei “Shirota”.

It was created by Minoru Shirota who graduated from the Medical School of Kyoto University in
1930. In 1935, he started manufacturing and selling Yakult.

Official claims state that the name is derived from jahurto, an older form of jogurto,
the Esperanto word for "yogurt". Since then, Yakult has also introduced a line of beverages for
the Japanese market that contain Bifidobacterium breve bacteria, and has also used its lactobacilli
research to develop cosmetics.

More recently, the Yakult Honsha played a major role in developing the chemotherapy drug
irinotecan (Camptosar, CPT-11).

History of Yakult

 1930 : Dr. Minoru Shirota succeeds in culturing and utilizing lactic acid bacteria
(Lactobacillus casei strain Shirota).

 1935 : Yakult is manufactured and introduced to the market.

 1938 : Yakult is registered as a trademark.

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 1955 : Yakult Honsha Co., Ltd. is established. (Nishi Hatchobori, Chuo-ku,Tokyo) &
Research Institute is established in Kyoto.

 1963 : Yakult launches its unique Yakult Ladies system of door-to-door distribution.

 1964 : Yakult Co., Ltd. (Taiwan) begins operations as the company's first overseas
operation base.

 1967 : Yakult Central Institute for Microbiology Research is established in Kunitachi,

Tokyo.

 1968 : - The company takes over the management of the Sankei Atoms
baseball team (now the Yakult Swallows).
- Yakult S/A Ind. E. Com. (Brazil) begins operations.
- Yakult is introduced to the market in a new plastic container.

 1969 : Hong Kong Yakult Co., Ltd. begins operations.

 1971 : - The company begins the full-scale sale of cosmetics.

- Yakult (Thailand) Co., Ltd. and Korea Yakult Co., Ltd.
Begin operations

 1972 : New head office building is completed in Higashi Shimbashi,

Minato-ku, Tokyo.

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 1978 : Yakult Philippines, Inc. is established.

 1979 : Yakult (Singapore) Pte. Ltd. begins operations.

 1981 : Yakult S.A. De C.V. (Mexico) begins operations.

 1986 : Fuji Susono Plant is completed for dairy-product manufacturing.

 1991 : P.T. Yakult Indonesia Persada begins operations.

 1994 : Yakult Australia Pty. Ltd. and Yakult Nederland B.V. begin operations.

 1995 : Yakult Belgium S.A./N.V. begins operations.

 1996 : Yakult UK Ltd., Yakult Deutschland (Germany) and Yakult Europe B.V. is
established.

 1997 : Yakult Argentina S.A. begins operations.

 2002 : Guangzhou Yakult Co., Ltd. begins operations.

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  2004 : - Yakult Malaysia begins operations.
- Sales of Yakult are begun in New Zealand and Ireland.
- Yakult Brazil begins operations.
- Shanghai Yakult Co., Ltd. begins operations.

 2005 : Yakult (China) Co., Ltd. and Beijing Yakult Co., Ltd. is established to oversee
operations in China.

 2007 : - Yakult Italia S.r.l. begins operations.

- Sales of Yakult are begun in California, USA.

 2008 : - Yakult DANONE India Pvt. Ltd. begins operations.

- Yakult Vietnam Co., Ltd. begins operations.

Philosophy and vision

Philosophy: "We contribute to the health and happiness of people around the world through
pursuit of excellence in life science in general and our research and experience in
microorganisms in particular"

Vision: "We believe in what we do. In our little bottle. In probiotics. We want to raise the
quality of life for people throughout the world."

Growth stage of Yakult

After its introduction in Japan and Taiwan, Yakult was first sold in Brazil in 1966, due to the
large number of Japanese immigrants in the country, before it was marketed elsewhere. Today,
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Yakult is sold in 31 countries, although its bacteria cultures are provided from a mother strain
from Japan regardless of production location.

JOINT VENTURE IN INDIA

Yakult DANONE India (P) Ltd is a 50:50 JV between Yakult Honsha,

Japan and Groupe DANONE of France, both of which are global probiotic leaders. The JV was
formed in 2005 to manufacture and sell probiotic products in the Indian market. Yakult, a
probiotic drink was launched in India in 2007, and is presently available in Delhi, NCR,
Chandigarh, Punjab, Jaipur, Mumbai, Pune and Bangalore. Yakult is manufactured at an ISO
9001: 2008 and HACCP certified manufacturing facility in Sonepat, Haryana in India.

As a pioneer in probiotics, Yakult has formidable research capabilities and product technologies
in the field of probiotics. Yakult Central Institute for Microbiological Research has for years
researched the use of intestinal bacteria as a factor in health maintenance, conducting a wide
range of studies on the benefits of microorganisms in Japan

In India too, Yakult DANONE India is working actively to build awareness about probiotics and
contribute to a healthier society.

Yakult’s benefits have been scientifically established through years of research and 30 million
people in 32 countries drink Yakult every day.

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 Yakult Haryana plant

The company has been allotted eight acres of land in the Food Park of Haryana State Industrial
Development Corporation. The unit has been set up with an investment of Rs 136 crore.

Yakult Honsha, which has 28 plants across the world, is focusing on overseas markets with an
aim to bring safe, probiotic products to the consumers. Recent markets for the company include
China, Malaysia, New Zealand and Austria

Facts of Yakult
Yakult is recommended for all age groups including children (1 year and above) and pregnant
women. Yakult is a health drink which should be consumed everyday as a part of your daily diet.

Yakult contains sugar, so if you are diabetic, it is best to consult your doctor and find out if it is
safe for you.

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According to our studies, 65 ml of Yakult contains sufficient beneficial bacteria (6.5 billion LcS)
to favorably impact the balance of the gut flora. However if you wish to consume more than a
bottle, it is absolutely safe to do so.

You need to replenish the beneficial bacteria in your gut everyday to keep yourself healthy and
free from harmful bacteria. Since most probiotic bacteria are flushed out in the stool, you need to
consume them everyday

Yakult and yoghurt are both cultured dairy products made from milk fermented with live
bacteria. Yakult is unique because it is made using Lactobacillus casei Shirota strain, not the
strains of bacteria used in yoghurt. Yakult is not a substitute for milk /dahi and vice versa. The
bacteria in Yakult (Lactobacillus casei strain shirota) are not found in any other food and hence
it is recommended to include Yakult in your daily diet along with dahi and other dairy products

Making of Yakult

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 SEED STARTER
STEP-1
(Mixing of Milk, Sugar and Glucose)

2-3 days

MILK SOLUTION
STEP-2

(Fermentation process) it takes long time

STEP-3 CONCENTRATED
YAKULT

(Add cold water)

QUALITY
STEP-4 CONTROL

(We check the contamination)

MICRO BIO LAB

STEP-5 (assurance of 6.5 billion bacteria

Per bottle)

STEP-6
PACKAGING

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Result of production system

Product details
The friendly bacteria in Yakult help to improve digestion and build immunity when consumed
everyday

Skimmed milk powder, water, sugar, glucose, added natural & natural identical flavours and
most importantly 6.5 billion of Lactobacillus casei strain Shirota, a unique strain of bacteria

Energy 50 Kcal
Carbohydrate 12g
Fat Less than 0.1g
Protein 0.8g

Yakult has a shelf life of 40 days, when refrigerated below 10°C. There are no preservatives in
Yakult. Available in bottles of size 65ml

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Quality Control Measures:-
More than 100 checks carried out to ensure that the final product tastes right, And of course,
special care is taken to safeguard the viability of live Yakult bacteria. Workers wear special
clothes like hair nets, masks, gloves, etc. Workers sanitize their hands and pass through the air
shower before entering the production area. The bottling and filling area is controlled with germ
free air. Every batch of Yakult produced is monitored for 24 hours before it is dispatched for sale

Availability of product:-
Yakult Ladies are pleasant, dynamic women, propagating good health and delivering Yakult free
of cost across Delhi, NCR, Jaipur, Chandigarh, Mumbai and Pune. Available at more than 5000
retail stores, supermarkets, chemists, bakeries that have established cold storage facility

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 Benefits Of Yakult

 Improve bowel movement and aid digestion

 Maintain balance of good and bad bacteria
 Reduce toxins in our body
 Help build the immune system (reduce risk of infections)

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 BRAND AMBASSDOR

Mumbai, August 4th 2009: Global probiotic leader, Yakult DANONE India
(P) Ltd. today announced Bollywood actress and superstar Kajol Devgan as its brand
ambassador for promoting its probiotic health drink Yakult in the Indian market. Speaking on
her association with Yakult, Kajol said, “Yakult is a brand that celebrates health. I have seen it
in grocery stores across the globe and I am happy to see Yakult is now available in India. This
product is known to improve digestion and build immunity. Today’s lifestyle demands a lot out
of people; hence Yakult can go a long way in providing the needed protection. Being a mother
and a wife, for me my family comes first making me conscious of their healthcare needs. I
would recommend that all of us include Yakult in our daily diet.”

Marketing strategies:-
Yakult is marketed in different sizes. In Australia, Europe, India, and Indonesia, Yakult comes in
65mL bottles. In the Americas, Japan, Philippines and South Korea, 80 ml bottles are available;
the same applies in Mexico, one of Yakult's largest selling markets.
In Thailand, Singapore, Taiwan and mainland China, and the United States. It is also available
in Hong Kong where it comes in 100 ml bottles.

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 Australian Yakult

Brazilian yakult

Chinese yakult

4 different flavors of Singapore Yakult

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Yakult is available in select supermarkets and high volume retailers, bakeries, chemists,
hospitals, office canteens and small retailers in Delhi, NCR, Jaipur , Chandigarh, Mumbai, Pune
and Bangalore

Yakult lady system is a unique home delivery system that the company has adopted globally for
the convenience of the consumers. It provides free delivery of Yakult at the customer's doorstep
and is presently available in Delhi NCR, Mumbai, Chandigarh, Jaipur and Pune.

Yakult take orders for bulk quantities and send it by air courier, wherever possible, but the cost
of the courier has to be borne by the customer

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 CONCLUSION

 The most important thing is Time management. Even a delay of

single second can lead to so many problems

 They maintain hygienic environment at their work site.

 Always accomplish the set benchmark.

IIBS AT YAKULT