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ESTIMATING

WEBSITE
DESIGN COSTS

HOW-TO GUIDE
Estimating Website Design Costs
HOW-TO GUIDE

As a result of new technology and an increase in competition, the overall cost of a website has
decreased significantly in recent years. However, the cost of development is still dependent on the
functional requirements of your organization.

An experienced developer can provide an estimate based on a breakdown of the hours required
to meet your needs. Although there is no standard when it comes to the hourly rate of developers,
most charge $50-150/hour.

Use Demand Metric’s Website Design Budget to leverage an existing budgeting


template.

Cost Estimate Based on Project Size


Small Business Corporate
Number of Pages - 5 to 16 Pages+ Number of Pages - 25 to 1000 Pages+
Graphics - Mostly Stock Photos Graphics - Custom and Stock
Flash - Little or none Flash - Heavy Use
Functional Requirements - Web forms, Functional Requirements - CMS,
Mostly Informational Ecommerce, Intranet, Search, SEO
Programming - Mostly Templates Programming - Moderate, Custom
Project Duration - 1 to 35 Days Project Duration - 10 to 90 Days
Cost Range - $300 to $6,000 Cost Range - $5,000 to $25,000

Enterprise
Number of Pages - 20 to 2000 Pages+
Graphics - Mostly Custom
Flash - Advanced Use
Functional Requirements - Dynamic, Interactivity, Database (ex. MySQL)
Programming - Advanced, Custom
Project Duration - 60 to 200 Days
Cost Range - $6,000 to $50,000+

2 ESTIMATING WEBSITE DESIGN COSTS HOW-TO GUIDE


Action Plan
STEP 1 - Locate Samples and Find a Developer

Locate
Use the Competitive
1 Samples
and Find a Website Analysis Tool
Developer

Find a number of websites that


Document your
2 Requirements
appear to have the functionality
you require and contact the
developer to obtain high-level
pricing information.

Prioritize your
3 Requirements

Competitive Website Analysis Tool


4 Obtain Quote

VIEW RESOURCE

Develop your
5 Website Budget

Evaluate
6 Vendors

3 ESTIMATING WEBSITE DESIGN COSTS HOW-TO GUIDE


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