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Generating Business Strategy Plans
Generating Business Strategy Plans
BUSINESS
STRATEGY
PLANS
HOW-TO GUIDE
Generating Business Strategy Plans
HOW-TO GUIDE
This report has been designed to provide practical advice for building a comprehensive, busi-
ness strategy plan. Learn how to benchmark your core competencies, implement a strategic deci-
sion-making framework, and prepare your organization for growth over the next 12-24 months.
2. Introduce the Balanced Scorecard Approach - review and distribute our Executive Summary
“Map Strategy with Balanced Scorecard” to provide a framework to work from.
3. Organize your Business Strategy Plan - use our Business Strategy Plan template to pull
together all of the analyses, assessments, and other materials you have used to complete your
business strategy plan.
2. Define Market Segments & Profile Customers - use our Market Segmentation Tool to define
and size key market segments and develop customer profiles to personify 'ideal' customers. For
background information review “Market Segmentation, Targeting, & Positioning”.
4. Complete an Industry Analysis - use our STEP Industry Analysis Tool to evaluate the Social,
Technological, Economic, and Political conditions of your market segments.
5. Summarize the Situational Analysis - based on your analysis document INTERNAL strengths
& weaknesses and EXTERNAL opportunities & threats with our SWOT Analysis Tool.
2. Establish/Update Key Performance Indicators - use our Key Performance Indicators (KPI)
Worksheet to select or revisit metrics that are critical for monitoring performance.
3. Build a Balanced Scorecard Strategy Map - commence by refining your corporate Mission &
Vision Statements. Next, develop a Balanced Scorecard Strategy Map that sets objectives,
initiatives, metrics, and targets for each of the Customer, Financial, Learning & Growth, and
Business Processes perspectives.
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