CURRENT EVENTS/BUSINESS
95 can
TIM CAMPBELL
“[Yunus’s] ideas have already had a great impact on the Third World, and … hearing his appeal
MUHAMMAD YUNUS
was born in Chittagong, Bangladesh, educated at Dhaka
University, was awarded a Fulbright scholarship to study
“Muhammad Yunus is a practical visionary who has improved the lives of millions of people
economics at Vanderbilt University, and became head
of the economics department at Chittagong University
in 1972. He is the founder and managing director of
“The [Grameen Bank] has become a mecca for development economists and is being copied
Grameen Bank. Yunus and Grameen Bank are winners
of the 2006 Nobel Peace Prize. KARL WEBER
is a writer based in Irvington, New York. He co-
“It’s not just Yunus’ theories [Peter] Drucker would have admired; above all, it’s his effectiveness….
authored Yunus’s best-selling book, Creating a World
Without Poverty.
Also available from PublicAffairs:
JACKET DESIGN BY PETE GARCEAU
Available as an e-book
VISIT WWW.PUBLICAFFAIRSBOOKS.COM
SIGN UP FOR OUR NEWSLETTER
AUTHOR OF THE NEW YORK TIMES BESTSELLER $25.95 / $32.
B A N K E R TO T H E POOR
ocial Business is a visionary new dimension for
Praise for Muhammad Yunus: capitalism, developed by Muhammad Yunus,
the practical genius who pioneered microcredit
and, with his Grameen Bank, won the 2006 Nobel Peace
Prize. By harnessing the energy of profitmaking to the
for a ‘poverty-free world’ from the source itself can be as stirring as that all-American myth
objective of fulfilling human needs, social business creates
of bootstrap success.” —THE WASHINGTON POST
self-supporting, viable commercial enterprises that gen-
erate economic growth even as they produce goods and
services that make the world a better place. It works
in his native Bangladesh and elsewhere in the world.” —LOS ANGELES TIMES
because social business targets business opportunities
neglected by traditional profit-maximizing companies,
and invests any profits not in rewarding shareholders
around the world.” —THE ECONOMIST
but in extending the ambition of the business. It is, in
Md. Dalim #1076270 3/9/10 Cyan Mag Yelo Black Copper
this way, not-for-shareholder capitalism.
In this book, Yunus shows how social business has
See for yourself. Check out Yunus’ [books]. Not only are they inspirational, they are highly
gone from being a theory to an inspiring practice,
informational—fantastic case studies on how to manage a business the right way.”
—RICK WARTZMAN, BUSINESSWEEK
BUILDING adopted by leading corporations including BASF, Intel,
Danone, Veolia, and Adidas, as well as entrepreneurs and
SOCIAL
YUNUS
MUHAMMAD
social activists across Asia, South America, Europe, and
the United States. He demonstrates how social business
transforms lives; offers practical guidance for those who
BUSINESS want to create social businesses of their own; explains
how public and corporate policies must adapt to make
room for the social business model; and shows why social
business holds the potential to redeem the failed promise
$25.95 /$32.95 can
ISBN 978-1-58648-824-6 of free-market enterprise.
52595
The New Kind of Capitalism that Serves
Humanity’s Most Pressing Needs
9 781586 488246 WWW.PUBLICAFFAIRSBOOKS.COM