Market Leader Intermediate - 3rd Edition

Intermediate Business English DVD ROM

Market Leader 3rd Edition has been completely updated to reflect the fast changing
world of business using authoritative and authentic business sources such as the
Financial Times.

The videos on the DVD-ROM are divided into a part with Course Book Interviews and
another part with Case Study Commentaries.

DVD-ROM

Videos + Audiobank + i-Glossary

Course Book Interviews + Case Study Commentaries

Furthermore, it is possible to insert the listening text when using the software.

1
http://www.market-leader.net/flash/pdfs/Int3rdEd_contents.pdf
Content

Unit 1: Brands
Chris Cleaver is Managing Director, Business Brands at Dragon Brands.

Unit 2: Travel
Sholto Smith is Area Sales Director for Hyatt Hotels, talking about how the company
meets the needs of business travellers.

Unit 3: Change
Anne Deering is Head of Transformation Practice at international management
consultants AT Kearney.

Unit 4: Organisation
Richard Rawlinson is Vice-President of the management consultants Booz & Co.

Unit 5: Advertising
WPP is a world leader in marketing communications. MindShare is part of the group
and Marco Rimini is the Head of Communications Planning.

Unit 6: Money
Darrell Mercer is Investment Director at PSigma Investment Management.

Unit 7: Cultures
Jeff Toms is Marketing Director at an international cultural training centre.

Unit 8: Human resources

Carys Owen is a director at Hays, the international recruitment specialist.

Unit 9: International market

Andy Simmons is a partner at The Gap Partnership and is an expert on negotiating.

Unit 10: Ethics

David Hillyard is Director of Programmes at EarthWatch, is describing his
organisation.

Unit 11: Leadership

Elizabeth Jackson is Managing Director of DirectorBank, an executive recruitment
company.

Unit 12: Competition

Rory Taylor is Media Relations Manager for the UK’s Competition Commission.

http://www.market-leader.net/flash/pdfs/Int3rdEd_contents.pdf