COMPETITOR ANALYSIS

For Entrepreneurs, it is normal to make research about your competitors so that she or he won't surpass
your business.
Competitor Identification: Color It, Tarpaulin Printing, One of Four Print,
PISO Print
Competitor Ranking:
Competitor’s Name Rank
Color It 1
Tarpaulin Printing 2
One of Four Print 3
PISO Print 4

Competitor Comparison:
Related to our business which is about printing we make strategies that will
make our customers get interested and for uses on our products for example
like cakes. Our goal is to negotiate with bread and pastry business so that
it will be quick, easy and less hassle for our customers. Bread and pastry
should combine because it is useful for events like Birthdays, wedding and
etc.
Just like the other business we also promote promos, if our customer paid at
least 1000 pesos they will be discounted either, 20 or 50 percent. The
difference is that our business offers a good service that is extremely
similar to the others, others are more expensive than ours. We have so much
discounted and more quality that capable to attract customers, the target
buyer gets attached easily due to the presence and value of money they paid.
We provide better products as per the needs and wants of customers especially
the students, workers and etc. We also have the most convenient location
other than competitor’s location.
Competitor Positioning:
FS Printing Shop we differentiate itself from our competitors by obtaining a
global demand for its services. Our shop constantly re-evaluates the rates
and services to achieve a leading position in the industry, thus allowing
customers to attain the service that our business provides with substantial
savings over competitors' price
Key Findings:
Today’s generation developed a modern technology. Technologies that will
make people life much easier than before. In relation to this, we conduct a
research about printing shops. We are all aware that printing shops gives a
greater impact to people specifically to students.
 As the number of students becomes larger, the demand for printing shop
increases and become more useful.
 Many students prefer and enjoy reading their paper works printed.
Printing papers gives students an easy way.