insert logo here

SWOT Analysis
Use the tables to help you develop a SWOT analysis. You should do a SWOT analysis regularly to determine what you're doin
what can be improved. It's also useful to assess your competitors' SWOT. Complete the blank SWOT on the tab below.

Sample questions you should answer:

STRENGTHS
What advantages do you have over your competitors?
What expertise do you have?
What products or services do you have that are unique?
What resources do you have access to?
What do customers identify as your strengths?

OPPORTUNITIES
Where are the good opportunities in your industry? (Internet, Franchising,
Export, Ebay, etc)

Identify a niche you can dominate.

What trends are you aware of that could influence your business?
OT Analysis
a SWOT analysis regularly to determine what you're doing right in your business and
WOT. Complete the blank SWOT on the tab below.

WEAKNESSES
What resources do you lack?
Lack of finance
Lack of marketing expertise
Poor location
What do you not do so well?

THREATS

What trends are taking place that could negatively affect your business?

What is happening with the economy that could affect your business?
Where are you vulnerable in your business?
What are your competitors doing that could impact you?
 insert logo here

SWOT Analysis of enter company name

Strengths

Opportunities
SWOT Analysis

How I am going to take advantage of this strength

How I am going to caplitalize on this opportunity

Weaknesses

Threats
How I am going to overcome this weakness

How I am going to overcome this threat