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Assignment

Submitted to

Sir Umair najam

Subject

Supply Chain Management

Submitted By

M.Zain Ali Chishti L1F16MBAM0269


Summary
Making the Transition to Strategic Purchasing
The purchasing function can go beyond mere cost cutting by rote. It can add value by driving
innovation and superior long term cost performance.
Companies are simplistic and merely a means to an end. Traditional approach to purchasing misses
the function's significant potential to add value by driving innovation and superior long-term cost
performance.
The goal is to minimize costs while meeting functional requirements. Senior managers in
purchasing seldom stay in their positions for more than a few years, they rarely build good will
among suppliers or create sustainable improvements in the overall purchasing function. As a result,
the primary purchasing model in most companies rests on finding the best price for each isolated
transaction through any means possible.
Transforming purchasing into such a strategic function requires a long-term perspective aimed at
building “networks of competence” people who can cross boundaries and analyze the true costs of
product and process proposals.
When purchasing decisions are made, each department is guided by its own proprietary
knowledge, and vested interests. Purchasing managers have a great deal of autonomy in how they
approach their jobs because they work with many different people in different areas.
Former senior vice president of technical purchasing for BMW, the author oversaw the
transformation of the department's mission from functional to strategic, and he offers insights
about the transformation. Strategic purchasing can only be effective if the purchasing department
constantly expands and updates its technical knowledge to preserve credibility with both suppliers
and internal departments.
BMW's purchasing agents spent up to 20% of their time training and everything from foreign
languages to technical know-how to contract law. In addition, BMW began to hire industry experts
and train them as buyers who had as much in-depth knowledge as the suppliers with whom they
would be dealing.
Their goal is to apply their specialized knowledge to realize savings for all parties. Today, BMW’s
cost engineers have built up a level of technical and cross-engineering know-how that is so deep
they could run body shops, paint shops, or assembly lines. They are thus able to effectively act as
an interface between the engineering design people, the development department, and the
suppliers. They can influence the cost and investment level of suppliers and give good advice to
internal partners about the potential effect of the various decisions they may make.
The author describes how BMW associates become involved at the early concept stage of product
development, often suggesting how certain design features will affect the technical equipment at
the factory or the level of investment that will be required to execute the design.

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