MEMES!!!11!!!1!

A woke lit introduction presentation and

appreciation

MARIANO-JARO-
ICHIHARA
“MEME THIS”
The best game ever
THE ORIGIN OF MEMES
MEME ORIGINS
• The word “meme” was first
coined in 1976 by Richard
Dawkins, who believed that
cultural ideas are similar to
genes and they could spread
and mutate as well. This
concept was first used in the
book of Dawkins, called ‘The
Selfish Gene’.
• described by Dawkins as a ‘unit
of cultural transmission’.
MEME ORIGINS
• It took meme a little more than 15 years to
transform in what we see it now. It was in the
mid-1990s when the world saw the first
humorous piece of media.
MEME ORIGINS
• The first viral images were a bit simpler than the
modern ones. They had no witty captions and were
more general. Examples of such old-fashioned
memes are dancing babies and hamsters.
TYPES OF MEMES
• The Classics: those are pictures that
were created long ago, but they are still
popular and hilarious.
TYPES OF MEMES
• Trending: these memes are extremely widespread
now. They usually reflect some contemporary event,
have a popular phrase etc. Those pictures are shared
during a short period of time.
TYPES OF MEMES
• The Series: if you see a picture in different variants
and slightly different caption, they definitely belong
to this category.
TYPES OF MEMES
• Specific: such pictures are usually created and shared by a
certain audience. People from other fields, social level, or
even countries may not understand their gist.
TYPES OF MEMES
• Unexpected: these are pictures that make you burst out
laughing because of the broken expectations. The first part
of the phrase is normal and ordinary, but the ending is
somewhat nonsensical.
HOW AND WHY DID
MEMES BECOME SO
POPULAR?
And how is it art??
HOW THE BEST MEMES GO VIRAL
• Studies say that neither the quality of its
content, how true it is for an individual (how
much you relate), has much of a meme’s
popularity.
• But, what does seem to make the meme highly
popular and viral is its emotional appeal and
related physiological arousal. Memes that
produce high-arousal emotion, whether
negative or positive, tends to be shared more
often.
HOW THE BEST MEMES GO VIRAL
• According to Dawkins, three factors lead memes to be
spread, copied, or adapted from person to person.
1. Copy-fidelity: the possibility that the thing in question
can be accurately copied
2. Fecundity, the speed at which the thing is replicated
3. Longevity, or staying power
• For any cultural element or artifact to become a meme, it
must fulfill all of these criteria.
• A meme should also be easy to replicate and copy with
minimal skills and resources.
HOW THE BEST MEMES GO VIRAL
• Memes are like language, like thought, like
conversations. They are just a newer category
than we have been used to discussing.
• Memes are units of thought or behavior that
replicate throughout a culture. So if you can
know the memes that spread well, you can
relate to people using those memes.
HOW THE BEST MEMES GO VIRAL
• Memes are a form of communication. They are
packets of information that spread throughout
the Internet – with meaning to the person who has
the ‘code’ to that meme. No code, then for
instance, it is just an image with text. With the
code, the meaning comes to life – you ‘get it’. This
is what the psychology of memes if all about,
knowing the codes, knowing how and why memes
spread.
MEMES AS ART
• Memes present a new facet of art in this digital
era due to their overwhelming cultural significance.
• Memes are challenging the traditional definition of
art in ways reminiscent of the mid-twentieth
century, the Pop Art movement
• Pop art uses subjects from mass media and popular
culture and narrowed the gap between fine and "low"
art
by Andy Warhol by Benedicto Cabrera

Memes are similar, as they use identifiable images

and words relevant to a particular idea.
MEMES AS ART
• Memes belong to everyone and to nobody at the same
time. There are no exclusive rights to creation or
ownership. Various websites have also been created to allow
members of the online community to become creators.
• It is revolutionary to the field of art since it is made by
the people, for the people
• Memes are also quite versatile, be it an image, a video, a
song or even just text.
 EXAMPLES OF MEMES

Distracted
boyfriend

-there goes my
attention span-
 EXAMPLES OF MEMES

Catriona Gray

-trending
during Miss
Universe
2018-
 EXAMPLES OF MEMES

Confused math lady

-reaction meme,
“confusion, etc.”-
 EXAMPLES OF MEMES

Two buttons

-indecisiveness-
 EXAMPLES OF MEMES

Expanding brain
meme

-intense, intenser,
intensest wAOWH-