Scrubba™

“The Portable Washing Machine”

INTERNATIONAL BUSINESS
PRESENTED BY: GROUP NO.9
DEEPESH YADAV
YASH SHAH
KALGI SHAH
HIT VAGHELA
SWETA SINGH
INTRODUCTION
• The Scrubba™ wash bag is the world’s
smallest washing machine and the ultimate
travel and camping essential.

• It is an ultra-portable washing machine

which makes journey easier.

• This convenient, pocket-sized travel

companion allows one to travel lighter and
helps in saving money, time and water.
BENEFITS
With a Scrubba Wash Bag you can:

✓ Wash clothes wherever and whenever you want

✓ Pack fewer clothes and travel with a lighter backpack, bag or suitcase
✓ Achieve a machine quality wash in 6 easy steps
✓ Avoid excess airline baggage fees by packing fewer clothes.
✓ Save money and water when doing laundry while travelling.
FEATURES
✓ Lightest washing machine in the world weighing only 142g.
✓ Pocket-size and small enough to take anywhere
✓ User instructions printed on the outside of the bag
✓ Transparent window to monitor washing and water levels
✓ Grip backing on the outside to prevent sliding on surfaces
while washing
✓ Air release valve
✓ Doubles as a dry-bag.
How does it work?
Six easy steps are all it takes to wash your clothes in the Scrubba wash
bag:
INTERNATIONAL BUSINESS
The Scrubba wash bags are available in the following country:

USA (H.O.) Australia

Canada China
Germany Japan
Malaysia New Zealand
Singapore South African
We are planning to launch this product in India.
We will get the license to use the brand name and the product to sell it
in India. (Licensing and Franchising)
We will import the Scrubba Bags from USA to India.
WHY INDIA?
In India, Scrubba wash bags have the advantage of its uniqueness as
there is no other product available like it in the Indian market.
Scrubba wash bags are especially beneficial to people who travels
frequently.
It is also beneficial to working and single individuals who always try to
find a better alternative that is less time consuming and has better
results.
It will not only save water and efforts but also money which makes it a
wholesome product.
MARKET STRATEGY
PRICE
Scrubba Wash bags are available for US$54.95.
In India, we are thinking to launch this product at only for Rs.5999.
Return Policy: 30 Days Money back Guarantee.
PROMOTION
Social Media and Print Media Advertisements.
ONLINE PLATFORMS
We are going to make tie up with the travel companies like Make my
trip, goibibo, yatra.com, trip advisor etc.
PROMOTIONAL STRATEGY
Target Market
Viable consumers for the Scrubba wash bag are frequent travelers,
backpackers and college students.
This consumers have limited time to waste on doing laundry and can
not easily access typical washing machines.
Customer Analysis
Our customer is working class individual, who is single and does not
produce enough dirty laundry to do a full load during the week.
They support eco-friendly concepts and they are cost conscious.
They are between 18 to 30 years old and have the young innovative
mentality.
ADVERTISING
Our idea of changing customers’ beliefs and attitudes centers around
the fact that the general population owns a traditional washing
machine.
Since, we are launching a new product in the market, we will start with
a website of the product and have a strong social media presence.
Once we raise enough money for traditional media, we would take out
ads in hiking, camping and travelling magazines.
Because of our target market is college students and travelers,
newspapers and radio ads would not be appropriate place to advertise.
Television ads on MTV or Discovery channel.
SWOT ANALYSIS
Strengths
Weakness
Portable Gadget
Limit to wash only 3 kgs
Availability of Raw materials
Awareness among people
Easy to use
Unique Product
SWOT
Analysis
Threats
Opportunities
Competition with existing
Expansion in future by Exporting
Competitors like Laundreez
Could be trend
Many alternative washing
Eco-friendly product services are present
PESTEL ANALYSIS
This PESTEL analysis deals with the challenges that Scrubba can come
across and how these various forces can impact its business in the
international market.
PESTEL is an acronym for the six important forces that affect
international businesses in the 21st century.
These forces are Political, economic, socio cultural, technological,
environmental and legal.
They are important forces which can have a direct or indirect
and deep impact on businesses.
POLITICAL
The role of the political factors has grown more important in the
21st century.
Current Government supports growth that’s why product will be
suitable.
Changes in import duties rate will affect the product.
Changes in regulation will affect the product.
Cost structure of final product is affected by GST and also the Import
duty.
ECONOMICAL
Economic factors can always have a direct impact on the profitability of
businesses.
The price of the product is suitable for the common man.
Now a days in Indian Economy, the importance of tourism industry has
been immensely increased and we can say that the demand for the
product will grow with the growth of Tourism Industry.
Growing Economy will help the product.
SOCIAL
Generational shifts will like this product as they can carry it anywhere.
The Scrubba washing bags’ sales will increase during vacation time.
Education, attitude, beliefs and lifestyle is likely to be supportive to the
product.
In India , enjoying During vacation time is common trait so this factor
has been considered so that it helps in product sales.
TECHNOLOGICAL
Washing machines are too big to carry it everywhere and because of this
limitation, scrubba has came up with and new idea and technology.
Competitors does not have access to this product.
A mini portable washing machine i.e. wash bags, which one can carry it
anywhere.
Comfort and convenience are taken care of while designing this product
It has various new technological features implemented such as flexible
washboards, filling levels, viewing window, non slip backing, twist valve
to release air etc.
ENVIRONMENTAL
The Scrubba wash bag is an eco-friendly product.
It is electricity-free.
It uses minimal water and allows grey water to be disposed of away
from water-ways.
The Scrubba Wash Bag doubles as a dry bag and a travel laundry bag,
enabling you to maximize function but minimize gear, reducing
the likelihood of waste.
LEGAL
Law is also an important factor affecting businesses globally.
From taxes to labor related laws to environmental laws, there are
several legal factors that can affect businesses.
Any changes in Laws, will affects the products.
While in US, the legal environment is generally favorable, still there are
areas where any brand would not want to be face to face with law.
It is why big brands like Scrubba especially focus on compliance so that
tussles with law can be avoided.
PLANNING PROCESS
1] Determining the niche.

2] Completing the formalities.

Anybody opening a franchise in India needs to register themselves
with the Ministry of Corporate Affairs after the initial agreement with
the franchise provider.
If the franchisee is from outside India, they can get in touch with
international brokers such as Franchise International Inc.
▪ Ownership
▪ Licensing
▪ Registration
PLANNING PROCESS
3] Human resource requirements
It is important for a new franchisee to understand the number of
employees that will be required at various stages of operation.
4] Paying Taxes
In case the franchise owner is based in the US, he will need to look up IRS
publications on a regular basis so that he can get the latest information on
the cutoff level applicable for businessmen operating outside the country.
5] Managing currency risks
This is applicable for international businessmen running franchises in
India. Their first investment is normally done in international currency
while the initial earnings are in INR.
MODE OF INTERNATIONAL
BUSINESS
IMPORT OF SCRUBBA BAGS FROM US TO INDIA
In India, the import and export of goods is governed by the Foreign
Trade (Development & Regulation) Act, 1992 and India’s Export Import
(EXIM) Policy.

Importers are required to register with the DGFT to obtain an Importer

Exporter Code Number(IEC) issued against their Permanent Account
Number (PAN), before engaging in EXIM activities.
LEGAL DOCUMENTS REQUIRED
FOR IMPORTING GOODS TO INDIA
1. Bill of Lading / Airway bill
2. Invoice
3. Bill of Entry
4. Import License
5. Insurance Certificate
6. Purchase order / Letter of Credit
7. Industrial License if any
8. Central Excise Documents if any