STA.

CECILIA PAROCHIAL SCHOOL

MALY SANMATEO, RIZAL

CHAPTER 1

THE PROBLEM AND ITS BACKGROUND

Introduction

For the past few year , there has been a distinctive foreign genre that catches the attention

of the Filipino music lover especially the teenagers not only in the music but also in drama

many Filipino people really love k-drama one of the famous k-drama are “ Descendent of the

sun” and “Legend of the blue sea”. So what is k-pop and k-drama? K-pop is an abbreviation

for the theme of Korean pop just like our music we called it OPM or “Original Pilipino

Music” and k-drama is Korean drama. Right now Filipino teenagers change of preference

from OPM songs to k-pop music. K-pop fever is everywhere and it has been a

breakthrough trough out in our country. The beginning of k-pop fever started around 2008

when majority of Korean dramas theme songs became popular. 2ne1, Big Bang, Wonder

Girls, 2PM, Girls Generation, Super Junior ,these are mainly the most popular k-pop group

which idolized by Filipino k-pop fanatics. Listening and loving Korean music is not bad

but there are good and bad things about listening to k-pop music. As the Korean invasion

continues, k-pop music brings benefits and bad effect to those teenagers who continuously

patronize.

K-pop and k-drama also affected the original way of Filipino teenagers. Their daily scheduled

consisted of listening to Korean music on their way to school through to their music player, and

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MALY SANMATEO, RIZAL

watching Korean videos and drama on their laptops and computer. Fangirling 24/7 has been

their life style. The Korean entertainment industry is blooming right now. The global

audience for Korean music and Korean television is exploding across Asia and is even

spreading to Europe and North America.

This surge of Korean cultural popularity has been called “Hallyu”. It means Korean wave and

refers to the way Korean entertainment is spreading around the world.

Beyond kimchi, K-pop and Koreanovelas, Koreans are becoming a ubiquitous presence

in the Philippines with tourist arrivals estimated to reach the one million mark by

yearend, up by 30 percent from 2010.

Based on the data gathered by Inquirer Research, the figure would make them the largest

group of foreign citizens to ever have landed on Philippine soil in a single year.

Since my assumption in July 2010, I have seen growing interest by Filipinos toward

Korean telenovelas and K-pop,” he told an audience of diplomats and academics in the

forum jointly organized by the University of the Philippines Asian Center and Ateneo

Center for Asian Studies.

Lee cited the creation of the Korean Cultural Center in the Philippines in order to

sustain the growing cultural affinity , between the two countries and to further promote

cultural exchange and enhance cooperation.

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MALY SANMATEO, RIZAL

A study by the market research firm, TNS Global titled “Filipino Perception of Korea

and the Koreans” found that Korean culture was among the top three cultures Filipinos

were attracted to , along with that of the United States and Japan.

In her presentation, Marie Lee of TNS Global said the most popular Korean cultural

activities among Filipinos were pop concerts, food festivals and Korean telenovelas (or

Koreanovelas.

The most recalled Korean celebrities, according to the study, were the Korean girl

group “Wonder Girls,” which popularized the song “Nobody,” pop star Rain, girl band

2NE1, whose members include Sandara Park who started her career in the Philippines

and boy band Super Junior and the king of k-pop Big Bang.

“Baker King” topped the list of

popular Korean dramas, followed by “Jewel in the Palace,” “Temptation of Wife” and “Boys

over Flowers.”

Filipinos also showed awareness of Korean food and drinks such as kimchi, ginseng and

soju, Korean brands such as Samsung, Kia and LG and most knew of Taekwondo’s Korean

origins.But the study found that “traditional Korean culture and language are still largely

unfamiliar to Filipinos. “Nearly everybody knows there is a North and a South Korea, but

only about half of those who have seen the South Korean flag know that it is South

Korea’s.

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MALY SANMATEO, RIZAL

STATEMENT OF THE PROBLEM

The study aims to know the factors that affect the grade 7 students in General Licerio

Geronimo Memorial National High School in watching k-drama and k-pop.

Specifically, it sought answer in the following questions:

1. What are the possible effects of k-pop and k-drama to teenagers?

2. What are the factors that lead k-pop wave to Filipino students ?

3. What are the advantage of Korean culture to teens?

4. What are the disadvantages of Korean culture to teens?

5. What are the reason why do they like k-pop and k-drama?

HYPOTHESIS/ ASSUMPTIONS

The Korean drama and music are now entering in our daily life, Korean dramas and music

have an interesting story and fun music. Korean drama also preferred for teenagers and youths.

The teenagers love Korean Drama because they can watch their favorite actors or actresses.

Korean drama is the best popular drama in Asia, That’s why also here in our country it is popular

and loved by Pilipino teenagers.

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MALY SANMATEO, RIZAL

PARADIGM OF THE STUDY

INPUT

A study on the effects of watching k-drama and k-pop among grade 7

students in General Lecerio Geronimo Memorial National High School.

PROCESS

I will gather data in RRL and RRS. I will also conduct interview to the
respondents or the students of General Lecerio Geronimo Memorial
National High School.

OUTPUT

I will gather data in RRL and RRS. I will also conduct interview to the
respondents or the students of General Lecerio Geronimo Memorial
National High School.

Figure 1. The Paradigm of the Study

“ A Study On The Effects Of Watching K-drama/K-pop Among Grade 7 Students In General

Licerio Geronimo Memorial National High School.

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MALY SANMATEO, RIZAL

SIGNIFICANCE OF THE STUDY

The primary reason for me to research is because I have an interest in undertaking

a study about K-pop was my fascination for it, the researcher firmly believes that through

this study, the Filipino teenage K-pop fans may gain understanding of their fandom and

how their consumption of k-pop media content affects their decisions and participation in

many activities in their lives. The study could encourage fans to be critical of the media’

To the parents. The results of this study will be of great helping to the parents especially

those who are bothered about their children who spend too much spend his/her time for the

computer

To the students. The results of this research will surely benefit the students. With this

they will start to realize that watching k-drama /k-pop can influence their academic performance

in school.

To the Researcher. The findings of the study could also provide meaningful

information to the researcher, this will enhance her knowledge about the effects of wathing k-

drama/k-pop among young people.

To the Future Researchers. The result of this research will surely benefit the future

researcher. This Research study that I conduct will be a natural guide to future researcher.

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MALY SANMATEO, RIZAL

SCOPE AND THE DELIMITATION OF THE STUDY

The coverage of the study is the effect of k-drama and k-pop among grade 7 students
in General Licerio Geronimo Memorial National High School. The method that I be using is
Grounded Theory, because it aims to generate a theory from the data w/c are analyzed and
interpreted inductively. This is the result of through interview and observation.

DEFINITION OF TERMS

This study will be consisting of words that will be used throughout this research. These words

will describe and will help the readers to understand these words.

Tradition- is a belief or behavior passed down within a group or society with symbolic meaning

or special significance with origins in the past.

K-pop-abbreviation of Korean pop is a musical genre originating in South Korea that is

characterized by a wide variety of audiovisual elements

Culture- Culture is the characteristics and knowledge of a particular group of people, defined by

everything from language, religion, cuisine, social habits, music and arts.

Vigil- a period of keeping awake during the time usually spent asleep, especially to keep watch

or pray.

Grade 7 students- They are the respondents, group of students that will answer the survey

questionnaires.