wKfv‡e XML mvBUg¨vc ‰Zix Ki‡Z nq ( Ges Google G mvewgU Ki‡Z nq)

g¨vc/ gvbwPÎ Qvov bZzb MšÍe¨ Ly‡R cvIqv KwVb KvR| mvBUg¨vc Qvov Avcbvi I‡qemvB‡Ui me
†cR/c„ôv Google Gi c‡ÿ Ly‡R cvIqv wKQzUv KwVb|

Lywki welq GB †h, MyM‡j XML mvBUg¨vc `ªæZ I mn‡R ‰Zix Kiv hvq Ges Rgv †`qv hvq|

GB KvRwU wKfv‡e Ki‡Z nq Zvi avivevwnK eY©bv wb‡P Zy‡j aiv n‡jvt

cÖ_gZ,

cÖv_wgK aviYv¸‡jv m¤ú~Y© Kwi

mvBUg¨vc wK?
mvBUg¨vc n‡”Q GKwU XML dvBj †hLv‡b Avcbvi I‡qemvB‡Ui mKj ¸iæZ¡c~Y© welqe¯‘ ZvwjKve×
_v‡K| †h‡Kv‡bv †cR/c„ôv A_ev dvBj †h¸‡jv Avcwb mvP© Bwćb †`Lv‡Z Pvb †m¸‡jv mvBUg¨v‡c
_vKv DwPZ|

gRvi welqt

50,000 Gi †ewk URL mvBUg¨v‡c ZvwjKve× Kiv hvq bv Ges 50 Ggwe mvB‡Ri †ewk n‡Z cvi‡e bv| hw`
Avcbvi mvBUg¨vc G¸‡jvi GKwU A_ev Gi †ewk AwZµg K‡i Zvn‡j GKvwaK mvBUg¨vc ˆZix Ki‡Z n‡e|

GKwU XML mvBUg¨vc †`L‡Z †Kgb n‡e?

XML mvBUg¨vc mvP© Bwćbi Rb¨ ‰Zix Kiv nq, gvby‡li Rb¨ bq| Avcwb hw` GUv Av‡M bv †`‡L
_v‡Kb Zvn‡j GUv †`L‡Z GKUz KwVb jvM‡e|

Pjyb GUv‡K †f‡½ †f‡½ †`wL

XML ‡Nvlbv
GUv mvP© BwÄb‡K ej‡Q †h GKUv XML dvBj| GUv XML ms¯‹iY I †KvwWs Gi Aÿi e¨vL¨v K‡i|
mvBUg¨v‡c ms¯‹iY/ fvm©b 1.0 nIqv DwPZ Ges ‡KvwWs Aek¨B UTF-8 n‡Z n‡e|

URL ¯’vcb Kiv

GUv mvBUg¨v‡ci mKj url Gi aviK| GUv‡K Crawlers ejv nq †hUv †cÖvUKj ÷¨vÛvW e¨envi K‡i|
†ewkifvM mvBUg¨vc Zv‡`i mvBUg¨vc ÷¨vÛvW 0.90 D‡jøL K‡i hv ¸‡Mvj (Google), Bqvû (Yahoo),
gvB‡µvmdU (Microsoft) I Ab¨vb¨‡`i Øviv MÖnY‡hvM¨|

URL
GUv mKj URL Gi †c‡i›U U¨vM (Parent tag) wnmv‡e KvR K‡i| Avcbv‡K Aek¨B †b÷‡UW <loc> U¨vM
( Nested <loc> Tag) G Gi RvqMv D‡jøL Ki‡Z n‡e| ¸iæZifv‡e G¸wj Aek¨B wbLyuZ, Av‡cwÿK bq Ggb,
Ges wewam¤§Z url n‡Z n‡e|
hw`I ïaygvÎ cÖ‡qvRbxq U¨vM (tag) GLv‡b i‡q‡Q, wKQz Hw”QK ˆewkó¨

 <lastmod> : ‡kl K‡e dvBjwU cwieZ©b Kiv n‡qwQj Zvi ZvwiL wb‡`©k K‡i| GUv Aek¨B W3C
Datetime c×wZ‡Z n‡Z n‡e| D`vniY¯^iyc, Avcwb hw` 25 †m‡Þ¤^i,2019 G GKwU †cv÷
Avc‡WU K‡ib Zvn‡j GUv 2019-09-25 Gfv‡e cov n‡e|
 <priority>: GKwU url ‡K Ab¨vb¨ url ‡_‡K AMÖvwaKvi w`‡Z wbw`©ó K‡i| gv‡bi cwimi 0.0
†_‡K 1.0 Gi g‡a¨| m‡ev©”P gvb †ewk ¸iæZ¡c~Y© cÖKvk K‡i|
 <changefreq>: GUv wVK K‡i †h, KZ `ªyZ †cR/ c„ôvwU cwieZ©b n‡Z cv‡i| GUvi KvR n‡jv
mvP© BwÄb‡K wKQz AvBwWqv †`qv †h KZevi Zviv url †K recrawl Ki‡Z cvi‡e| Kvh©Kix
gvb¸‡jv n‡jv, ÒmemgqÓ, ÒcÖwZ N›UvqÓ, Òˆ`wbKÓ, ÒmvßvwnKÓ, ÒgvwmKÓ, ÒevrmwiKÓ
Ges ÒKL‡bvB bvÓ|

GB Hw”QK U¨vM¸‡jv SEO Gi Rb¨ ZZUv ¸iæZ¡c~Y© bv|

<lastmod> Ge¨vcv‡i ¸‡Mv‡ji †Mix AvB‡jm e‡jb †h, ÒI‡qegvóviiv GwU mwVK †i‡L GKwU fq¼i KvR
K‡i‡QbÓ wn‡m‡e †ewkifvM †ÿ‡Î Avgiv GUv AMÖvn¨ Kwi| hw`I †ewkifvM mvBUg¨vc ‰ZixKvixiv
mKj †c‡R PjwZ Zvwi‡L GwU ewm‡q †`q Ges †klevi hLb dvBjwU cwieZ©b Kiv nq †mB Zvwi‡L
emv‡bv nq bv, GRb¨ GUv mn‡R †`Lv hvq|

<priority> G e¨vcv‡i My‡Mvj e‡jb Zviv GB U¨vMUv‡K AMÖvn¨ K‡i KviY GUv AwZwi³ e¯‘|

<changefreq> G e¨vcv‡i Rb gyqjvi e‡jb Ò priority I change frequency mvBUg¨v‡c †Zgb †Kv‡bv f‚wgKv
cvjb K‡i bv|

mvBUg¨vc Avgvi Rb¨ †K‡bv cÖ‡qvRb?

I‡qe †K&ªvwjs ( web crawling) Gi gva¨‡g ¸‡Mvj bZzb welq Avwe®‹vi K‡i| hLb Zviv GKUv †cR
‡Kªvwjs K‡i Zviv †c‡Ri evwn¨K I Af¨šÍixY Dfq wjs‡K ¸iæZ¡ †`q| hw` GKwU Avwe®‹…Z url Zv‡`i
mvP© wj‡÷ bv Av‡m , ZLb Zviv welqe¯‘ I ZvwjKv¸‡jv‡K we‡kølY K‡i ‡Kv_vq GUv mwVK n‡e|
wKš‘ ¸‡Mvj Gfv‡e me K‡›U›U LyR‡Z cv‡i bv| hw` †Kv‡bv I‡qe †cR Ab¨ cwiwPZ †cR¸wji mv‡_
wjsKhy³ bv _v‡K Z‡e Zviv GwU Luy‡R cv‡e bv|
GRb¨ mvBUg¨v‡ci cÖ‡qvRb|
mvBUg¨vc ¸‡Mvj‡K (Ges Ab¨vb¨ mvP© BwÄb‡K) e‡j Avcbvi I‡qemvB‡Ui ¸iæZ¦c~Y© †cRMywj‡K
†Kv_vq LuyR‡Z n‡e †hb ¸‡Mvj †mMy‡jv‡K †µvj I ZvwjKv Ki‡Z cv‡i|
GUv ¸iæZ¡c~Y© KviY cÖ_‡g ZvwjKve× bv K‡i mvP© BwÄb Avcbvi welqe¯‘ i¨vsK Ki‡Z cvi‡e bv|
wKfv‡e mvBUg¨vc ˆZix Ki‡Z nq?
wKQz CMS ( Content Management System) Avcbvi Rb¨ mvBUg¨vc ˆZix K‡i w`‡e| hLb Avcwb †Kv‡bv
†cR ev †cv÷ ‡hvM Ki‡eb ZLb Zviv m¦qswµqfv‡e GwU Avc‡WU K‡i| hw` Avcbvi CMS GUv bv K‡i
Z‡e GKUv cøvMBb e¨envi K‡i mvBUg¨vc Kiv hv‡e|

IqvW©‡cÖm (wordpress) G mvBUg¨vc ‰Zix

hw`I wordpress I‡qemvB‡Ui 34.5% kw³ †hvMvq, GwU Avcbvi Rb¨ mvBUg¨vc ‰Zix Ki‡Z cv‡i bv|
mvBUg¨vc ‰Zixi Rb¨ Yoast SEO Gi gZ cøvMBb cÖ‡qvRb|

Yoast SEO BÝUj Ki‡Z Avcbvi wordpress G jMBb Kiyb|

Plugin ‡_‡K Add new G hvb

Yoast SEO mvP© Kiæb

cÖ_g †h djvdj Avm‡e †mLv‡b Install Now G wK¬K Kiyb| Zvici Activate G wK¬K Kiyb|

SEO ‡Z wM‡‡q > General > Feature .

XML Sitemaps UzMjwU Pvjy Av‡Q wKbv Zv wbwðZ n‡q wbb|

GLb Avcwb GB `yBwU wjs‡Ki gva¨‡g Avcbvi mvBUg¨vc †`L‡Z cv‡eb, yourdomain.com/sitemap.xml
A_ev yourdomain.com/sitemap-index.xml

hw` Avcbvi wordpress B݇U‡jkb †Kv‡bv subfolder ev subdomain Gi g‡a¨ _v‡K Zvn‡j Avcbvi
mvBUg¨vc †mB path Aš©Íf‚³ _vK‡e|

civgk©

hw` Avcbvi wbw`©ó ai‡bi K‡›U›U ( tags pages, cetagory pages BZ¨vw`) mvBUg¨vc n‡Z mwi‡q
†dj‡Z ev mshy³ Ki‡Z Pvb Zvn‡j Ò Search AppearanceÓ G wK¬K Kiæb|

Editor Gi Advanced ‡gUve· †_‡K Avcwb ¯^Z¯¿/ c„_K †cR ev †cv÷ mwi‡q †dj‡Z cv‡ib|

¸iæZ¡c~Y©

‡hUv Avcwb mvP© djvd‡j †`L‡Z Pvb bv ïaygvÎ †mUvB mvBUg¨vc †_‡K mwi‡q †djyb|

Av‡iv wkLyb... ( )

Wix G mvBUg¨vc ˆZix

Wix ¯^qswµqfv‡e Avcbvi Rb¨ GKwU mvBUg¨vc ˆZix K‡i w`‡e| Avcwb
yourwixsite.com/sitemap.xml G Zv Luy‡R cv‡eb|

`~f©v‡M¨ekZ, †hme †cR Avcwb mvBUg¨v‡c †hvM Ki‡Z PvB‡eb ev PvB‡eb bv me¸‡jv Avcwb
wbqš¿Y Ki‡Z cvi‡eb bv| hw` Avcwb GKwU †cR miv‡Z Pvb Zvn‡j SEO ‡mwUsm G wM‡q ÒShow
the page in search resultsÓ AckbwU Pvjy Kiæb|

jÿ¨ Kiyb †h †cRwU Avcwb mvP© djvdj †_‡K mwi‡q wb‡q‡Qb Zv GKwU noindex ‡gUve· †hvM
K‡i‡Q|

jÿYxq welq: hLb Avcwb Wix G url K¨v‡bvwb‡KjvBR Ki‡eb GUv Avcbvi mvBUg¨vc †_‡K mi‡e
bv| hw`I GUv e¨enviKvixi Dci cÖfve †d‡j bv| mZ©Z _vKzb †Kbbv ¸Mj wgkÖ ms‡KZ cvVv‡Z cv‡i
GRb¨ K¨v‡bvwb‡KjvBR †cR hy³ Kiv fv‡jv KvR bq|

Squarespace w`‡q mvBUg¨vc ˆZix

Squarespace ¯^qswµqfv‡e Avcbvi Rb¨ GKwU mvBUg¨vc ˆZix K‡i w`‡e| Avcwb
yoursquarespace.com/sitemap.xml Zv Luy‡R cv‡eb|

Squarespace G Avcwb wbR nv‡Z mvBUg¨vc wjL‡Z cvi‡eb bv| hw`I Avcwb SEO ‡mwUs U¨ve n‡Z
mvP© Bwćbi †cR ( no index) miv‡Z cvi‡eb|

GUv mvBUg¨vc n‡Z Avcbvi †cR‡KI mwi‡q †`‡e|

Shopify w`‡q mvBUg¨vc ‰Zix
Shopify ¯^qswµqfv‡e Avcbvi Rb¨ GKwU mvBUg¨vc ˆZix K‡i w`‡e| Avcwb
yourstore.com/sitemap.xml G Zv Luy‡R cv‡eb|

`yf©vM¨ekZ, Shopify G †cR‡K noindex Kivi mnR Dcvq bvB| mivmwi .liqued dvB‡j Avcbv‡K
wjL‡Z n‡e|

CMS QvovB mvBUg¨vc ˆZix

hw` Avcbvi 300 Gi wb‡P †cR _v‡K Zvn‡j Screaming frog Gi wd« fvm©bwU e¨envi Ki‡Z cv‡ib|

GKevi BÝUj Kivi ci Mode>Spider ‡h‡Z n‡e| ÒEnter URL to SpiderÓ e‡· wM‡q †nvg‡cR URL wU
w`‡Z n‡e|

Start G wK¬K Ki‡Z n‡e|

we‡kl `ªóe¨: Canonical (main) ms¯‹iY wU Avcbvi †nvg‡c‡R Av‡Q wKbv Zv wbwðZ n‡q wbb|
Avcwb hw` GUv bv K‡ib Zvn‡j Screaming frog ïaygvÎ GKwU URL ‡µvj Ki‡e|

GKevi †µvj n‡q †M‡j wb‡P Wvb KY©v‡i †`Lyb|

bv¤^viwU hw` 499 Gi wb‡P nq Zvn‡j Sitemaps> XML sitemap G hvb|

KviY ¸Mj <lastmod>, <changefreq>, <priority> Gi Dci †ekx ¸iæZ¡ †`q bv| Avgiv civgk© w`w”Q
mvBUg¨vc †_‡K Zv‡`i mwi‡q †djyb|

ÒNextÓ G wK¬K K‡i Avcbvi Kw¤úDUv‡i mvBUg¨vcwU mÂq Kiæb|

hw` msL¨vwU 500 G 500 †`Lvq Z‡e mvBUg¨vc ißvwbi my‡hvM †bB| †Kb? KviY Gi A_© n‡jv
Avcbvi I‡qemvB‡Ui me †cR †µvj nIqvi Av‡MB Avcwb †µvj wjwgU AwZµg K‡i‡Qb| Gi d‡j,
mvBUg¨vc †_‡K AmsL¨ †cR nvwi‡q †h‡Z cv‡i hv Ab_©K | wd« mvBUg¨vc ˆZix w`‡q GB mgm¨vi
mgvavb Kiv hvq|

`yfv©M¨ekZ, G¸‡jv wek¦vm‡hvM¨ bv|

Avgiv wKQz weL¨vZ †R‡b‡iUi cwiÿv K‡iwQ Ges wKQz non-canonical URL, noindexed ‡cR
&Ges redirect Ly‡R †c‡qwQ| G¸‡jv SEO Gi Rb¨ Lye Lvivc|