Translation Sheet

Full Object Name
--- Survey Literals ---

title
subTitle
secondSubTitle
logo
alternativeTitleForApps
System_LocationID.text
System_LocationID.instructions
System_LocationID._C.label
System_LocationID._C.placeholder
NWB_STATUS.text
NWB_STATUS.instructions
NWB_STATUS._1.text
NWB_STATUS._2.text
NWB_STATUS._3.text
NWB_STATUS._4.text
NWB_LAST_SAVE_ON_SERVER.text
NWB_LAST_SAVE_ON_SERVER.instructions
NWB_LAST_SAVE_ON_SERVER._C.label
NWB_LAST_SAVE_ON_SERVER._C.placeholder
NWB_LAST_SUBMIT.text
NWB_LAST_SUBMIT.instructions
NWB_LAST_SUBMIT._C.label
NWB_LAST_SUBMIT._C.placeholder
NWB_CANCEL_REASON.text
NWB_CANCEL_REASON.instructions
NWB_CANCEL_REASON.DCH.text
NWB_CANCEL_REASON.DUP.text
NWB_CANCEL_REASON.FOL.text
NWB_CANCEL_REASON.FRA.text
NWB_CANCEL_REASON.GAP.text
NWB_CANCEL_REASON.GPS.text
NWB_CANCEL_REASON.INC.text
NWB_CANCEL_REASON.INE.text
NWB_CANCEL_REASON.LOI.text
NWB_CANCEL_REASON.MIS.text
NWB_CANCEL_REASON.NON.text
NWB_CANCEL_REASON.OOQ.text
NWB_CANCEL_REASON.TOD.text
NWB_CANCEL_REASON.TPI.text
NWB_CANCEL_REASON.WPP.text
NWB_CANCEL_REASON.ZZZ.text
NWB_CANCEL_REASON.ZZZ._CZZZ.placeholder
System_Date.text
System_Date.instructions
System_Date._C.label
System_Date._C.placeholder
System_TimeIn.text
System_TimeIn.instructions
System_TimeIn._C.label
System_TimeIn._C.placeholder
System_TimeOut.text
System_TimeOut.instructions
System_TimeOut._C.label
System_TimeOut._C.placeholder
SHELL_START_DATE.text
SHELL_START_DATE.instructions
SHELL_START_DATE._C.label
SHELL_START_DATE._C.placeholder
SHELL_START_TIME.text
SHELL_START_TIME.instructions
SHELL_START_TIME._C.label
SHELL_START_TIME._C.placeholder
SHELL_INT_LENGTH.text
SHELL_INT_LENGTH.instructions
SHELL_INT_LENGTH._C.label
SHELL_INT_LENGTH._C.placeholder
SHELL_BLOCK.title
SHELL_BLOCK.instructions
SHELL_BLOCK.SHELL_APPLICATION_ID.text
SHELL_BLOCK.SHELL_APPLICATION_ID.instructions
SHELL_BLOCK.SHELL_APPLICATION_ID._C.label
SHELL_BLOCK.SHELL_APPLICATION_ID._C.placeholder
SHELL_BLOCK.SHELL_INTERVIEWER_LOGIN.text
SHELL_BLOCK.SHELL_INTERVIEWER_LOGIN.instructions
SHELL_BLOCK.SHELL_INTERVIEWER_LOGIN._C.label
SHELL_BLOCK.SHELL_INTERVIEWER_LOGIN._C.placeholder
SHELL_BLOCK.SHELL_SCH1.text
SHELL_BLOCK.SHELL_SCH1.instructions
SHELL_BLOCK.SHELL_SCH1._C.label
SHELL_BLOCK.SHELL_SCH1._C.placeholder
SHELL_BLOCK.SHELL_GEOLOCATION_OUTCOME.text
SHELL_BLOCK.SHELL_GEOLOCATION_OUTCOME.instructions
SHELL_BLOCK.SHELL_GEOLOCATION_OUTCOME._1.text
SHELL_BLOCK.SHELL_GEOLOCATION_LATITUDE.text
SHELL_BLOCK.SHELL_GEOLOCATION_LATITUDE.instructions
SHELL_BLOCK.SHELL_GEOLOCATION_LATITUDE._C.label
SHELL_BLOCK.SHELL_GEOLOCATION_LATITUDE._C.placeholder
SHELL_BLOCK.SHELL_GEOLOCATION_LONGITUDE.text
SHELL_BLOCK.SHELL_GEOLOCATION_LONGITUDE.instructions
SHELL_BLOCK.SHELL_GEOLOCATION_LONGITUDE._C.label
SHELL_BLOCK.SHELL_GEOLOCATION_LONGITUDE._C.placeholder
SHELL_BLOCK.SHELL_GEOLOCATION_ACCURACY.text
SHELL_BLOCK.SHELL_GEOLOCATION_ACCURACY.instructions
SHELL_BLOCK.SHELL_GEOLOCATION_ACCURACY._C.label
SHELL_BLOCK.SHELL_GEOLOCATION_ACCURACY._C.placeholder
SHELL_BLOCK.SHELL_GEOLOCATION_TIMESTAMP.text
SHELL_BLOCK.SHELL_GEOLOCATION_TIMESTAMP.instructions
SHELL_BLOCK.SHELL_GEOLOCATION_TIMESTAMP._C.label
SHELL_BLOCK.SHELL_GEOLOCATION_TIMESTAMP._C.placeholder
SHELL_CHAINID.text
SHELL_CHAINID.instructions
SHELL_CHAINID._C.label
SHELL_CHAINID._C.placeholder
SHELL_COUNTRY.text
SHELL_COUNTRY.instructions
SHELL_COUNTRY._A1.text
SHELL_LANGUAGE.text
SHELL_LANGUAGE.instructions
SHELL_LANGUAGE._A1.text
SHELL_INTRO_GDPR.text
SHELL_INTRO_GDPR.instructions
SHELL_INTRO_GDPR._A1.text
SHELL_INTRO_GDPR._A2.text
SHELL_INTRO.text
SHELL_INTRO.instructions
SHELL_RECORDING_CONFIRMATION.text
SHELL_RECORDING_CONFIRMATION.instructions
SHELL_RECORDING_CONFIRMATION._A1.text
SHELL_RECORDING_CONFIRMATION._A2.text
SHELL_GENDER.text
SHELL_GENDER.instructions
SHELL_GENDER._A1.text
SHELL_GENDER._A2.text
SHELL_AGE.text
SHELL_AGE.instructions
SHELL_AGE._A1.text
SHELL_AGE._A1.SHELL_AGE_Age.placeholder
SHELL_AGE._A2.text
SHELL_AGE_RECODED.text
SHELL_AGE_RECODED.instructions
SHELL_AGE_RECODED._A0.text
SHELL_INFO_PROJECTSCRIPT_START.text
SHELL_INFO_PROJECTSCRIPT_START.instructions
F2.text
F2.instructions
F2._1.text
F2._2.text
F2._3.text
F2._4.text
F2._5.text
_Q58.text
_Q58.instructions
CELL.text
CELL.instructions
CELL._1.text
CELL._2.text
CELL._3.text
City.text
City.instructions
City._1.text
City._2.text
City._3.text
City._4.text
City._5.text
City._6.text
City._7.text
City._8.text
City._9.text
City._10.text
City._11.text
City._12.text
City._13.text
City._14.text
City._15.text
City._16.text
City._17.text
City._18.text
City._19.text
F3.text
F3.instructions
F3._1.text
F3._2.text
F4_1.text
F4_1.instructions
F4_1._1.text
F4_1._2.text
F4_1._3.text
F4_1._4.text
F4_1._5.text
F4_1._11.text
F4_1._12.text
F4_1._6.text
F4_1._7.text
F4_1._8.text
F4_1._9.text
F4_1._10.text
F4_1._99.text
F4_2.text
F4_2.instructions
F4_2._1.text
F4_2._2.text
F4_2._3.text
F4_2._4.text
F4_2._11.text
F4_2._12.text
F4_2._6.text
F4_2._7.text
F4_2._8.text
F4_2._9.text
F4_2._10.text
F4_2._99.text
F5.text
F5.instructions
F5[].SC.text
F5[].SC.instructions
F5[].SC._1.text
F5[].SC._2.text
F5._1.text
F5._2.text
F5._3.text
F5._4.text
F5._5.text
F5._6.text
F5._7.text
F5._8.text
F5._9.text
F6a.text
F6a.instructions
F6a[].SC.text
F6a[].SC.instructions
F6a[].SC._1.text
F6a[].SC._2.text
F6a[].SC._3.text
F6a[].SC._4.text
F6a[].SC._5.text
F6a._1.text
F6a._2.text
F6a._3.text
F6a._4.text
F6a._5.text
F6a._6.text
F6b.text
F6b.instructions
F6b[].SC.text
F6b[].SC.instructions
F6b[].SC._1.text
F6b[].SC._2.text
F6b[].SC._3.text
F6b[].SC._4.text
F6b[].SC._5.text
F6b._1.text
F6b._2.text
F6b._3.text
F6b._4.text
F6b._5.text
F6b._6.text
F7.text
F7.instructions
F7[].SC.text
F7[].SC.instructions
F7[].SC._1.text
F7[].SC._2.text
F7[].SC._3.text
F7[].SC._4.text
F7[].SC._5.text
F7._1.text
F7._2.text
F7._3.text
F7._4.text
F7._5.text
D9.text
D9.instructions
D9._1.text
D9._2.text
D9._3.text
D9._4.text
D9._5.text
D9._6.text
D9._7.text
D11.text
D11.instructions
D11._1.text
D11._2.text
D11._3.text
D11._4.text
D11._5.text
D11._6.text
D11._7.text
D11._8.text
D11._9.text
D11._10.text
D11._11.text
D11._12.text
D11._13.text
D11._14.text
D11._15.text
D11._16.text
D12.text
D12.instructions
D12._1.text
D12._2.text
D12._3.text
D12._4.text
D12._5.text
D12._6.text
D12._7.text
D12._8.text
D12._9.text
D12._10.text
D12._11.text
D12._12.text
D12._13.text
D12._14.text
D12._15.text
D12._99.text
Note1.text
Note1.instructions
Note1._1.text
Note1._2.text
Note1._3.text
Note1._4.text
Note1._5.text
Note1._6.text
Note1._7.text
Note1._8.text
Note1._9.text
Note1._10.text
Note1._11.text
Note2.text
Note2.instructions
Note2._1.text
Note2._2.text
Note2a.text
Note2a.instructions
Note2a._1.text
Note2a._2.text
Note2a._3.text
Note2a._4.text
Note2a._5.text
Note2a._6.text
Note2a._7.text
Note2b.text
Note2b.instructions
Note2b._1.text
Note2b._2.text
Note2b._3.text
Note2b._4.text
Note2b._5.text
Note2b._6.text
Note2b._7.text
Note2b._8.text
Note2b._9.text
Note2b._10.text
Note2b._11.text
Land_Area.text
Land_Area.instructions
Land_Area._1.text
Land_Area._2.text
Land_Area._3.text
CWE_org.text
CWE_org.instructions
CWE_org._C.label
CWE_org._C.placeholder
CWE_grade.text
CWE_grade.instructions
CWE_grade._C.label
CWE_grade._C.placeholder
D10.text
D10.instructions
D10._1.text
D10._2.text
D10._3.text
D10._4.text
D10._5.text
D10._6.text
D10._7.text
D12a.text
D12a.instructions
D12a._1.text
D12a._2.text
D12a._3.text
D12a._4.text
D12a._5.text
D12a._6.text
D12a._7.text
Toothpaste_Block.title
Toothpaste_Block.instructions
Toothpaste_Block._Q93.text
Toothpaste_Block._Q93.instructions
Toothpaste_Block.Q1a.text
Toothpaste_Block.Q1a.instructions
Toothpaste_Block.Q1a._1.text
Toothpaste_Block.Q1a._100._C_100.placeholder
Toothpaste_Block.Q1b.text
Toothpaste_Block.Q1b.instructions
Toothpaste_Block.Q1b._1.text
Toothpaste_Block.Q1b._101._C_101.placeholder
Toothpaste_Block.Q1b._102._C_102.placeholder
Toothpaste_Block.TS_1.text
Toothpaste_Block.TS_1.instructions
Toothpaste_Block.TS_1._1.text
Toothpaste_Block.Q1c.text
Toothpaste_Block.Q1c.instructions
Toothpaste_Block.Q1c._1.text
Toothpaste_Block.TA_1.text
Toothpaste_Block.TA_1.instructions
Toothpaste_Block.TA_1._1.text
Toothpaste_Block.Q2a.text
Toothpaste_Block.Q2a.instructions
Toothpaste_Block.Q2b.text
Toothpaste_Block.Q2b.instructions
Toothpaste_Block.Q2c.text
Toothpaste_Block.Q2c.instructions
Toothpaste_Block.Q2d.text
Toothpaste_Block.Q2d.instructions
Toothpaste_Block.Q2d._1.text
Toothpaste_Block.Q2e.text
Toothpaste_Block.Q2e.instructions
Toothpaste_Block.Q2e._1.text
Toothpaste_Block.TPB1a.text
Toothpaste_Block.TPB1a.instructions
Toothpaste_Block.TPB1a[].SC.text
Toothpaste_Block.TPB1a[].SC.instructions
Toothpaste_Block.TPB1a[].SC._C.label
Toothpaste_Block.TPB1a[].SC._C.placeholder
Toothpaste_Block.TPB1a._1.text
Toothpaste_Block.Consideration_Set1.text
Toothpaste_Block.Consideration_Set1.instructions
Toothpaste_Block.Consideration_Set1._1.text
Toothpaste_Block.TPB3a[].SC._1.text
Toothpaste_Block.TPB4a_1.text
Toothpaste_Block.TPB4a_1.instructions
Toothpaste_Block.TPB4a_1[].SC.text
Toothpaste_Block.TPB4a_1[].SC.instructions
Toothpaste_Block.TPB4a_1[].SC._5.text
Toothpaste_Block.TPB4a_1._1.text
Toothpaste_Block.INFO1.text
Toothpaste_Block.INFO1.instructions
Toothpaste_Block.TPB6b.text
Toothpaste_Block.TPB6b.instructions
Toothpaste_Block.TPB6b[].TPB6b.text
Toothpaste_Block.TPB6b[].TPB6b.instructions
Toothpaste_Block.TPB6b[].TPB6b._1.text
Toothpaste_Block.TPB6b._1.text
Toothpaste_Block.TPB6c.text
Toothpaste_Block.TPB6c.instructions
Toothpaste_Block.TPB6c[].TPB6c.text
Toothpaste_Block.TPB6c[].TPB6c.instructions
Toothpaste_Block.TPB6c[].TPB6c._1.text
Toothpaste_Block.TPB6c._1.text
Toothpaste_Block.TPB6d.text
Toothpaste_Block.TPB6d.instructions
Toothpaste_Block.TPB6d[].SC.text
Toothpaste_Block.TPB6d[].SC.instructions
Toothpaste_Block.TPB6d[].SC._1.text
Toothpaste_Block.TPB6d._1.text
Toothpaste_Block.TPB7a[].SC[].SC1.text
Toothpaste_Block.TPB7a[].SC[].SC1.instructions
Toothpaste_Block.TPB7a[].SC[].SC1._1.text
Toothpaste_Block.TPB7b[].SC.text
Toothpaste_Block.TPB7b[].SC.instructions
Toothpaste_Block.TPB7b[].SC._1.text
Toothpaste_Block.TPB8a[].SC[].SC1.text
Toothpaste_Block.TPB8a[].SC[].SC1.instructions
Toothpaste_Block.TPB8c.text
Toothpaste_Block.TPB8c.instructions
Toothpaste_Block.Q1a_1.text
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Toothpaste_Block.Q1c_1.text
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Toothpaste_Block.TPR1.text
Toothpaste_Block.TPR1.instructions
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Toothpaste_Block.TPR1[].SC.instructions
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Toothpaste_Block.TP5b.text
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BS.title
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BS.Q1c.text
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--- System Literals ---

--- Custom Literals ---
Literal ID
--- Survey Literals ---
CP BHT Multi Category
v7.74 U112
System_LocationID
This question is not displayed on the Interviewer's device
NWB Case data status:

Filled out by NWB.
Suspended (Quit)
Complete
Cancelled
Deleted
Last Save on Server:
Filled out by NWB.
Last Submit:
Filled out by NWB.
Reason for cancellation:

Filled out by NWB.
Data checks (straightlining, verbatims, etc.)
Duplicate/repeated phone number
Follow up done with wrong person
Fraudulent interview (not done at all)
Interviews done in close succession/Productivity too high
Outside SP limit/Distance between Qs/Too many missing
Incomplete interview/Missed reading statements or questions
Ineligible respondent/Screen out (e.g. MR/ad agency/PR)
LOI below the minimum
Mismatch in answers/Wrongly asked/Prompted respondent
Too many non-contactable phone numbers
Out of quota and not required
Interview done at wrong time of day
Test/practice interview
Wrong product placement
Other (the comment here would be mandatory)
Enter Comment here...
Date
TimeIn
TimeOut
Interview start date
Interview start time
Interview length (in min)
SHELL_BLOCK
SHELL_APPLICATION_ID
SHELL_INTERVIEWER_LOGIN
Scheduling Hierarchy level 1

Accurate location capture: State
Accurate GeoLocation already achieved in the last session

Accurate GeoLocation found at the end of the interview
Accurate GeoLocation not found within the timeout period
No GPS available (Android) / No capability to provide GeoLocation (Windows)
Accurate GeoLocation capture not (yet) attempted
Accurate location capture: Latitude
Accurate location capture: Longitude
Accurate location capture: Accuracy
Accurate location capture: Timestamp
SHELL CHAINID
Country
India
Mexico
Poland
Egypt
KSA
UAE
Algeria
Morocco
Tunisia
Nigeria
Kenya
Uganda
Brazil
China
Peru
Philippines
Thailand
Vietnam
Cote d’Ivoire
Ghana
Lebanon
Jordan
Pakistan
Indonesia
Malaysia
Singapore
Argentina
Bolivia
Chile
Mozambique
Tanzania
Zambia
Bahrain
Qatar
Kuwait
Hong Kong
South Korea
Taiwan
Iraq
South Africa
Bulgaria
Romania
Kazakhstan
Russia
Ukraine
Croatia
Serbia
Belgium
France
Spain
Ethiopia
United Kingdom
Hungary
Germany
United States
Senegal
Eritrea
Angola
Iran
Oman
Albania
Bosnia and Herzegovina
Kosovo
Macedonia
Montenegro
Slovenia
Panama
Costa Rica
Puerto Rico
Dominican Republic
Guatemala
El Salvador
Honduras
Nicaragua
Austria
Cyprus
Czech Republic
Denmark
Estonia
Finland
Greece
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Portugal
Slovakia
Colombia
Canada
Sweden
Norway
Ecuador
Cameroon
Benin
Congo Brazzaville
Guinea Bissau
Guinea Conakry
Liberia
Rwanda
South Sudan
Swaziland
Botswana
Namibia
Sudan
Turkey
Myanmar
Sri Lanka
Bangladesh
Georgia
Switzerland
Lesotho
Malawi
Zimbabwe
Liechtenstein
Iceland
Australia
Afghanistan
Uruguay
Venezuela
Mali
Language selection
English
Assamese
Bengali
Gujarati
Hindi
Kannada
Malayalam
Marathi
Oriya
Tamil
Telugu
Spanish
Polish
Arabic
French
Igbo
Hausa
Yoruba
Swahili
Acholi
Ateso
Luganda
Luo
Runyankole/Rukiga
Runyoro/Rutoro
Portuguese
Chinese
Tagalog
Cebuano
Ilonggo
Ilokano
Bicolano
Waray
Thai
Vietnamese
Baoulé
Bété
Dioula
Senoufo
Akan
Dagbani
Ga
Ewe
Farsi
Russian
Urdu
Indonesian
Malay
Macua
Ndau
Sena
Tsonga
Bemba
Kaonde
Lozi
Lunda
Luvale
Nyanja
Tonga (Zambezi)
Hong Kong Cantonese
Korean
Taiwanese Mandarin
Kurdish
Bulgarian
Romanian
Kazakh
Ukrainian
Croatian
Serbian
Albanian
Hungarian
Dutch
German
Catalan
Spanish - Spain
Amharic
Wolof
Bosnian
Macedonian
Montenegrin
Slovenian
Tigrinya
Greek
Turkish
Czech
Slovak
Danish
Estonian
Finnish
Swedish
Italian
Latvian
Lithuanian
Luxembourgish
Maltese
Slovak
Norwegian
German - Austria
Oromo
Karamojong
Runyakitara
Lugbara
Somali
Afrikaans
Zulu
Xhosa
Sotho
Sepedi
Lingala
Kinyarwanda
Arabic Juba
Siswati
Setswana
Burmese
Sinhalese
Georgian
Dari (Afghanistan)
Pashto (Afghanistan)
Good morning/afternoon/evening, I am__________ from Ipsos, a market research company. We are currently condu
Interviewer instruction: GIVE THE PRIVACY NOTICE TO THE RESPONDENT WHEN YOU READ OUT THE RELEVANT SENT
Yes
No
Good __________ (morning/afternoon/evening), I am _______________ from
{#qText#}
{#iText#}
Yes
No
Gender
BY OBSERVATION
Male
Female
What was your age last birthday?
Exact Age
Refused
Age groups
10-15 years old
16-24 years old
25-34 years old
35-44 years old
45-54 years old
55-64 years old
65+ years old
Refuse
Scripter, add the project specific questions after this Info item and before the SHELL_CLOSE question.
F2. How old are you?

Please insert your age below.
Less than 18
18-25
26-40
41-55
More than 55
Screener Section
Type of cell
Set 1_Toothpaste & Dishwash

Set 2_Detergents & Bar Soaps
Set 3_Detergents & Shampoo
City
Karachi
Lahore
Islamabad/Rawalpindi
Multan
Faisalabad
Gujranwala
Hyderabad
Quetta
Peshawar
Hafizabad
Dajal
Sharkpur
Chistian
Daud Khel
Khair pur
Rohri
Tando Ghulam Ali
Abbotabad
DI Khan
F3. Are you the head of your household?
Please select one.
Yes
No
F4. We are looking for people who work in certain occupations. Do you or does anyone in your household work in an
Please select all that apply.
Media: TV / Radio / Press / Newspaper / Magazine
Ad agency / Public relations
Market Research / Marketing Consulting
Manufacturer / distributor of personal care or medicines
At a Dentist / dental hygienist office
Oral care manufacturing company
Dish wash manufacturing company
Travel agency
Banking
Agriculture
Insurance
Transport
Nothing from above
F4. We are looking for people who work in certain occupations. Do you or does anyone in your household work in an
Media: TV / Radio / Press / Newspaper / Magazine
Ad agency / Public relations
Market Research / Marketing Consulting
Manufacturer / distributor of personal care or medicines
Personal care products (i.e., bar soaps) manufacturing company
Apparel care products (i.e., Detergents) manufacturing company
Travel agency
Banking
Agriculture
Insurance
Transport
Nothing from above
F5. In the past three months have you taken part in a survey about...?
Please select one per row.
Yes
No
Oral care (Toothpaste, toothbrush, mouthwash)
Hair care (Shampoo, conditioner)
Body care (Toilet soap, deodorants, body lotion)
Apparel care (Powder soap, fabric softeners)
Home Care (Detergents, liquid cleaners)
Dish wash Bars and liquids
Drinks (Juice, sodas)
Cell phones
Dairy products (milk, yoghurt)
F6A. Who in your household decides which [grand category] products to buy?
Please select one.
Myself mainly/occasionally someone else

Equally myself and someone else
Mainly someone else, occasionally myself
Nearly always/always someone else
Don’t know
F6B. And who in your household makes the purchases of [broad category]?
Please select one.
Myself mainly/occasionally someone else

Equally myself and someone else
Mainly someone else, occasionally myself
Nearly always/always someone else
Don’t know
F7. Thinking about products you generally purchase, please indicate; when did you last buy any [category]?
Please select one.
Within the past 3 months

Between 3 months to 6 months ago
Between 7months to 12 months ago
Over 12 months ago
Never bought
Toothpaste
Toilet soap
Shampoo
Detergents
Dishwash
D9. Note education level of respondent.
SA
Illiterate
Less than Primary
School 5-9 Years
Matric
Intermediate
Graduate
Postgraduate
D11. Occupation of respondent.
SA
Unskilled Worker
Petty Trader
Skilled Worker
Non-Executive Staff
Supervisor
Small Shopkeeper/Businessman
Lower/Middle Officer/Executive
Professional (Self Employed or in Service)
Medium level Businessman
Senior Executive/Officer
Large Businessman/Factory Owner/Landlord
Retired
Housewife
Unemployed
Student
Don’t know/ Refused to answer
Q1H . Occupation of chief wage earner
SA
Unskilled Worker
Petty Trader
Skilled Worker
Non-Executive Staff
Supervisor
Large Businessman/Factory Owner/Landlord
Retired
Housewife
Unemployed
Student
NOTE 1: If the respondent says that the chief wage earner is retired then ask the respondent what was the chief wag
SA
Unskilled worker
Petty trader
Skilled worker
Non-executive staff
Supervisor
Small shopkeeper/ businessman
Professionals (self-employed or in service)
Medium Businessman
Senior executive
Large businessman / factory owner
NOTE 2: If the chief wage earner of the household happens to be a student, housewife or an unemployed person the
SA
Rent on property and/or interest on a bank account
Irrigated/ agricultural land
Who left the property or money in the bank account for the descendants who are using the money?
SA
Father
Mother
Brother
Sister
Uncle/Aunt
Grandfather/Grandmother
Others
Could you tell me their occupation?
SA
Unskilled worker
Petty trader
Skilled worker
Non-executive staff
Supervisor
Small shopkeeper/ businessman
Professionals (self-employed or in service)
Medium Businessman
Senior executive
Large businessman / factory owner
If the source of income is irrigated/ agricultural land, then ask the respondent about the total land area the househo
SA
Less than 12.5 acres
12.5 to 50 acres
More than 50 acres
Name of Organization:
Grade/Designation:
S4a. Education level of Chief Wage Earner

SA
Illiterate
Less than Primary
School 5-9 Years
Matric
Intermediate
Graduate
Postgraduate
D12a Please select the SEC of respondent by using the grid given above.
SA
A1
A2
B
C
D
E1
E2
Category I - TOOTHPASTE
TOOTHPASTE - Parent/Umbrella Brands Section
Q1a. Thinking about [TOOTHPASTE] which brand comes to your mind first?
Only single response is applicable.
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Others
Please Specify ...
Don’t Know
Don’t Remember
Q1b. Are you aware of [TOOTHPASTE] other than this brand? It doesn't matter at all that you have used this brand be
Probe as much as possible. Multiple responses are allowed.
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Others
Please Specify ...
Others
Please Specify ...
Don’t Know
Don’t Remember
Total Spontaneous Toothpaste
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
{#Toothpaste_Block.Q1a._100._C_100#}
{#Toothpaste_Block.Q1b._101._C_101#}
Q1c. (Show picture cards to the respondent one by one) Please tell are you aware of [TOOTHPASTE] ____________?
Multiple responses are allowed.
<style> img { width: 40%;} </style>A-1 {#resource:"A1.jpg"#}
Closeup {#resource:"CloseUp.jpg"#}
Colgate {#resource:"Colgate.jpg"#}
Colgate Optic White {#resource:"Colgate_Optic.jpg"#}
Dentonic {#resource:"Dentonic.jpg"#}
Doctor Toothpaste {#resource:"Doctor.jpg"#}
English Toothpaste {#resource:"English.jpg"#}
Forhans {#resource:"Forhans.jpg"#}
Medicam {#resource:"Medicam.jpg"#}
Mr. White {#resource:"MrWhite.jpg"#}
Paradontax {#resource:"Parodontax.jpg"#}
Sensodyne {#resource:"Sensodyne.jpg"#}
Shield {#resource:"Shield.jpg"#}
Don’t Know
Don’t Remember
Total Awareness Toothpaste
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Q2a. What are the [TOOTHPASTE] that you ever purchased?
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Q2b. What are [TOOTHPASTE] that you purchased during the past 12 months?
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Q2c. What are [TOOTHPASTE] that you purchased during the past 6 months?
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Q2d. Please tell me which of the following [TOOTHPASTE] are you currently using?
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Q2e. Please tell me which [TOOTHPASTE] do you use most often?
Single response is applicable.
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
TOOTHPASTE - Parent / Umbrella Brand - BVC Questions
TpB1a. For the last 5 [units] of Toothpaste you have bought, how many have been for each of these brands, if any?
Please consider the [units] per brand mentioned in the previous section.
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
TpB2a. Suppose the brands you regularly buy were not available, which other brands would you seriously consider b
Please select one answer for each brand.
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Consideration Set Toothpaste
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
TpB3a. Using a scale from 1 to 10, please indicate how much you agree or disagree with each of the following statem
This brand is appropriate and fits my needs.
1 Totally Disagree
2
3
4
5
6
7
8
9
10 Totally Agree
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
TpB4a. Using a scale from 1 to 10, please indicate how close do you feel to [brand]? Please give a score from 1 to 10
1 Not very close

2
3
4
5
6
7
8
9
10 Very Close
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Tp4a. How likely are you to purchase each of these brands in the future?
Please select one answer per brand.
I will definitely buy it
I will probably buy it
I may or may not buy it
I will probably not buy it
I will definitely not buy it
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Toothpaste Parent Brands - Market Effects
TPB5a. Sometimes people are unable to buy the [TOOTHPASTE] brand they want for some reason or another. Please
Please select all the statements that apply for each brand.
Brand is not available where I shop

Is hard to find on shelves
Is often out of stock
Is too expensive
Do not offer promotions/ discounts
It does not come in the variant I want
It does not come in the pack size I want
The brand does not have a wide variety of products
It does not come in convenient packaging (ie tube, sachet)
It is a brand my family does not like
My Dentist/ Health care professional recommends me not to use that brand
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Brand Strength and Personality Section
Clear Imagery
TPB6a. Now it is about the pictures you have in your mind about people, animals, cities or things. Here is an example
[JUST LIKE HAVING A PICTURE IN YOUR MIND OF PEOPLE, HOUSES AND THINGS, YOU CAN ALSO HAVE A PICTURE IN
Not clear and vivid at all
Not clear and vivid
Somewhat clear and vivid
Clear and vivid
Very clear and vivid
TPB6b. We would now like to ask you about some Oral Care brands more specifically. How clear and vivid is the pictu

Not clear and vivid
Clear and vivid
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Appealing
TPB6c. Pictures in your mind can be very appealing or less appealing, irrespective of how clear and vivid they are. Ho
Not appealing at all

Not appealing
Somewhat appealing
Appealing
Very appealing
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Eisberg
TPB6d. Here are a few statements about {#Toothpaste_Block.Q2e#}. Please use the following scale to grade the exte
Disagree completely
Disagree somewhat
Neither agree nor disagree
Agree somewhat
Agree completely
I like {#Toothpaste_Block.Q2e#}
I trust {#Toothpaste_Block.Q2e#}
I often see or hear something about {#Toothpaste_Block.Q2e#}
I think {#Toothpaste_Block.Q2e#} is presented in a memorable way
If {#Toothpaste_Block.Q2e#} were to be taken off the market, I would very much regret this
{#Toothpaste_Block.Q2e#} distinguishes itself clearly from other brands
{#Toothpaste_Block.Q2e#} is up and coming
{#Toothpaste_Block.Q2e#} is always evolving, never standing still
{#Toothpaste_Block.Q2e#} regularly sparks my interest
{#Toothpaste_Block.Q2e#} will gain importance in the future
{#Toothpaste_Block.Q2e#} is a brand I feel emotionally close to
Tonalities
TPB7a. The following statements describe brands just like they describe people or personalities. Please indicate whe
Please indicate whether the following statements rather apply or rather not apply to: {@}
Does rather apply

Does rather not apply
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
Quick/Fast
TPB7b. Please select the brand where you feel the statement applies best.
Please select the brand where you feel the statement applies best: {@}
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
Quick/Fast
Benefits
TPB8a. Here are some further statements to describe Oral Care brands. How well do they apply to [brand1], [brand2
How well do they apply to: {@}
Does rather apply

A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Worth paying more for
Is recommended by dentists
Makes the Oral Care routine more enjoyable
Gives me a feeling of social confidence
Contains natural / herbal ingredients
Makes products for every member of the family
Helps me take better care of my family
Uses the latest in Oral Care technology
Helps me have a healthy future
Gives me a healthy smile
Makes me feel secure
Really cares about people
Effectively solve my oral care problems
Helps me have a healthier mouth
This brand’s packaging design helps to easily identify the right product in the shelf
Gives me a fresh breath
Has a great taste
Conveys positivity and optimism
Makes teeth really white
Is for people who believe in the power of a smile
Has high quality products
Is a brand that understands me
Makes me feel special
Is a brand my family uses
Gives me a confident smile
Is a brand discussed by my friends
Is a brand my dentists recommend
Is a brand that makes my teeth stronger
Is a brand that makes my teeth shine
Provides instant/quick relief
Please select the brand where you feel the statement applies best: {@}
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Is recommended by dentists
Makes the Oral Care routine more enjoyable
Contains natural / herbal ingredients
Uses the latest in Oral Care technology
Helps me have a healthy future
Gives me a healthy smile
Effectively solve my oral care problems
Helps me have a healthier mouth
Gives me a fresh breath
Has a great taste
Makes teeth really white
Is for people who believe in the power of a smile
Is a brand my family uses
Gives me a confident smile
Is a brand discussed by my friends
Is a brand my dentists recommend
Is a brand that makes my teeth stronger
Is a brand that makes my teeth shine
Provides instant/quick relief
TPB8c. Which brand would you associate the most with this statement? A brand that wants
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
Toothpaste - Variants Section
Q1a. Thinking about sub-brands of [TOOTHPASTE] which brand comes to your mind first?
Colgate (unspecified)
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Colgate Total Advance Health
Colgate Total Charcoal
Colgate Sensitive Original
Colgate Sensitive Pro Relief Original
Colgate Sensitive Pro Relief Enamel Repair
Colgate Sensitive Pro Relief Repair and Prevent
Colgate Optic White Dazzling white
Colgate Optic White Plus shine
Closeup (unspecified)
Closeup Deep Action
Closeup Icy White
Sensodyne (unspecified)
Sensodyne Original
Sensodyne Rapid Relief
Sensodyne Total Care
Medicam
Medicam Dental Cream
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Toothpaste
English Antibacterial
English Complete Cavity Protection
English Herbal
Medipaste Dental Cream
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic (unspecified)
Dentonic Toothpowder
Dentonic Toothpaste
Others
Please Specify ...
Don’t Know
Don’t Remember
Q1b. Are you aware of sub-brands of [TOOTHPASTE] other than this brand? It doesn't matter at all that you have use
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Medicam
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Toothpaste
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Others
Please Specify ...
Others
Please Specify ...
Don’t Know
Don’t Remember
Total Spontaneous of Variants of Toothpaste
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Medicam
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Toothpaste
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
{#Toothpaste_Block.Q1a_1._104._C_104#}
{#Toothpaste_Block.Q1b_1._105._C_105#}
Q1c. (Show picture cards to the respondent one by one) Please tell are you aware of sub-brands of [TOOTHPASTE] __
<style> img { width: 40%;} </style>Colgate MaxFresh {#resource:"ColgateMaxFresh.jpg"#}
Colgate GRF {#resource:"ColgateCavityProtection.jpg"#}
Colgate Herbal {#resource:"ColgateHerbal.jpg"#}
Colgate Misvak {#resource:"ColgateMisvak.jpg"#}
Colgate Sparkle {#resource:"ColgateSparkle.jpg"#}
Colgate Total Advance Health {#resource:"ColgateAdvanced.jpg"#}
Colgate Total Charcoal {#resource:"ColgateCharcoal.jpg"#}
Colgate Sensitive Original {#resource:"ColgateSensitive.jpg"#}
Colgate Sensitive Pro Relief Original {#resource:"ColgateSensitivePro.jpg"#}
Colgate Sensitive Pro Relief Enamel Repair {#resource:"ColgateSensitiveProEnamel.jpg"#}
Colgate Sensitive Pro Relief Repair and Prevent {#resource:"ColgateSensitiveRepair.jpg"#}
Colgate Optic White Dazzling white {#resource:"ColgateOpticWhite.jpg"#}
Colgate Optic White Plus shine {#resource:"ColgateOpticShinePlusShine.jpg"#}
Closeup Deep Action {#resource:"CloseUpDeepAction.jpg"#}
Closeup Icy White {#resource:"CloseUpIcyWhite.jpg"#}
Sensodyne Original {#resource:"SensodyneOriginal.jpg"#}
Sensodyne Rapid Relief {#resource:"SensodyneRapid.jpg"#}
Sensodyne Total Care {#resource:"SensodyneTotalCare.jpg"#}
Medicam Dental Cream {#resource:"MedicamDentalCream.jpg"#}
Mediam Regular {#resource:"MedicamRegular.jpg"#}
Medicam Herbal {#resource:"MedicamHerbal.jpg"#}
Minto Super Fresh {#resource:"MintoSuperFresh.jpg"#}
English Antibacterial {#resource:"EnglishAntiBacterial.jpg"#}
English Complete Cavity Protection {#resource:"EnglishCavityProtection.jpg"#}
English Herbal {#resource:"EnglishHerbal.jpg"#}
Medipaste Dental Cream {#resource:"Medipaste.jpg"#}
Soda White {#resource:"SodaWhite.jpg"#}
Doctor Toothpaste {#resource:"DoctorVarient.jpg"#}
A-1 {#resource:"A1Varient.jpg"#}
Mr. White {#resource:"MrWhiteVarient.jpg"#}
Forhans {#resource:"ForhansVarient.jpg"#}
Shield {#resource:"ShieldPepperMint.jpg"#}
Paradontax {#resource:"ParodontaxVarient.jpg"#}
Dentonic Toothpowder {#resource:"DentonicToothPowder.jpg"#}
Dentonic Toothpaste {#resource:"DentonicToothpaste.jpg"#}
Don't Know
Don’t Remember
Total Awareness of Variants of Toothpaste
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Medicam
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Toothpaste
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Q2a. What are the sub-brands of [TOOTHPASTE] that you ever purchased?
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Q2b. What are sub-brands of [TOOTHPASTE] that you purchased during the past 12 months?
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Q2c. What are sub-brands of [TOOTHPASTE] that you purchased during the past 6 months?
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Q2d. Please tell me which of the following sub-brands of [TOOTHPASTE] are you currently using?
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Q2e. Please tell me which sub-brands of [TOOTHPASTE] do you use most often?
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Tp3b1. For each of the following brands which you have bought in Past one month, can you show me the pack or pro
Yes
No
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
TpB1b. For the last 5 [units] of Toothpaste you have bought, how many have been for each of these brands, if any?
Please consider the [units] per brand mentioned in the previous section.
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
TOOTHPASTE - Variant / Sub Brand - BVC Section
TpB2b. Suppose the sub-brands you regularly buy were not available, which other sub-brands would you seriously co
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Consideration Set for Variants
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
TpB3b. Using a scale from 1 to 10, please indicate how much you agree or disagree with each of the following statem
1 Totally disagree
2
3
4
5
6
7
8
9
10 Totally Agree
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
TpB4b. Using a scale from 1 to 10, please indicate how close do you feel to [brand]? Please give a score from 1 to 10
1 Not Very Close

2
3
4
5
6
7
8
9
10 Very Close
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Tp4b. How likely are you to purchase each of these sub- brands in the future?
Please select one answer per sub-brand

Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
TpR1: (show card 11) while keeping in view the scale from 0 to 10, what possibility is there that you would recomme
Single answer for each brand
0 Will surely not Recommend

1
2
3
4
5
6
7
8
9
10 Will surely Recommend
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Toothpaste Variant Brands - Image Association
Tp5b.We would like your opinion of several sub-brands of [TOOTHPASTE]. Do not worry if you are not familiar with a
For each statement below, please select the brand or brands you think it applies to. Please select all that apply. <br /
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Provides complete protection from oral health problems
Is innovative/ advanced
Recommended by dentists
Provides Fresh Breath
Provides effective protection against cavities
Whitens your teeth
Provides effective relief from sensitive teeth
Contains natural ingredients
Provides protection from germs / bacteria
Strengthens your teeth
Provides effective protection from gum problems
Offers good value for your money
Is worth paying more for
Has great tasting flavors
Is a brand I trust
Protects Teeth from Cavities
No.1 Brand recommended by Dentists
Has Plus Calcium Formula
Strengthens Teeth
Freshens Breath
Whitens Teeth
Protects from germs
Provides relief from ache
Is a family toothpaste
A brand that wants to help people everywhere feel optimistic about their future
Protects the whole mouth
Protects teeth, tongue, cheeks, gums
Toothpaste Variant Brands - Market Effects
TPB5b. Sometimes people are unable to buy the [TOOTHPASTE] brand they want for some reason or another. Please

Is too expensive
My Dentist/ Health care professional recommends me not to use that brand
Retailer has stopped keeping a particular brand
Colgate MaxFresh
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
TOOTHPASTE - ADVERTISEMENT EVALUATION SECTION
TP6. Thinking now about advertising, please indicate whether you have seen or heard any advertising for each of the
Multiple answers are allowed.
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
None of these
TP7. Please indicate in which media have you seen or heard any advertising for the following brands:
Please indicate in which media have you seen or heard any advertising for the following brands: {@}
TV
Radio
Press (Newspapers, Magazine, and Flyer etc.)
Advertising materials in the store
Free Samples
Internet
Outdoor (Billboard, Public Transport, etc)
Advertising material in activation/BTL Activities
Mobile SMS
Placeholder1
Please Specify ...
Placeholder2
Please Specify ...
Other
Please Specify ...
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
TP8. You mentioned that you have seen advertising for [brand]. Please indicate how specific or vague your recall is o
Please feel free to score anywhere between 1 up to 10.
1 Very vague recall

2
3
4
5
6
7
8
9
10 Very specific recall
A-1
Closeup
Colgate
Colgate Optic White
Dentonic
Doctor Toothpaste
English Toothpaste
Forhans
Medicam
Mr. White
Paradontax
Sensodyne
Shield
{#resource:"Smile.png"#}
[SHOW SMILE PICTURE]
TP8b. Again thinking about toothpaste advertising, do you recall seeing or hearing 'Daant banaye andar say strong' s
Yes
No
TP8c. Please tell me, this smile picture was related to which brand?
Brand Name:- _____________________

TVC Evaluation
{#resource:"Colgate_Unbranded.png"#}
{#resource:"Sensodyne_Unbranded.png"#}
{#resource:"Parodontax_Unbranded.png"#}
TP9. Now we would like to show you an image and description of a television advertisement. Have you seen this adv
Please select one.
YES
NO
{#resource:"Colgate_Branded.png"#}
{#resource:"Sensodyne_Branded.png"#}
{#resource:"Parodontax_Branded.png"#}
TP10. What brand was this ad for?

Please write the brand name
MaxFresh Spicy Fresh (Red)
MaxFresh Peppermint Ice (Blue)
MaxFresh Citrus Blast (Green)
Colgate GRF
Colgate Herbal
Colgate Misvak
Colgate Sparkle
Colgate Sensitive Sensifoam
Colgate Sensitive Pro Relief Repair & Prevent
Closeup Deep Action
Closeup Icy White
Sensodyne Original
Medicam
Mediam Regular
Medicam Herbal
Minto Super Fresh
English Toothpaste
English Herbal
Soda White
Doctor Toothpaste
A-1
Mr. White
Forhans
Shield
Paradontax
Dentonic Toothpaste
Others
Please Specify ...
Don’t Know
Don’t Remember
TP11. Please write in the main message this advertising was trying to specifically get across to you about this brand,
TP12. Still thinking of this ad, do you agree strongly, agree somewhat or disagree with the following statements, base
Please select one answer per statement.
Strongly Agree
Somewhat Agree
Disagree
It’s entertaining
The ad was unique and different
Is an ad I would like to see again
Is relevant to me
Told me something new
Informative
You found it difficult to believe what the ad told you
Fits well with the brand image
Fits well with social and cultural norms
I understood what the ad meant to say
I trust the message in the ad
The ad was eye-catching and memorable
This ad is appealing
This ad has brand clarity
This ad attracts / persuades me
I liked the brand shown in this ad
Brand shown in this ad seems trustworthy
This ad portrays my feelings
Brand in this ad gives a feeling that it’s understands us
Brand in this ad gives a feeling that we are special
TP13. Still thinking of this ad, how do you feel about this brand after seeing the advertising?
Single answer
A lot more positive towards it
A little more positive towards it
About the same
Less positive towards it
A lot less positive towards it
Clogate
Sensodyne
Paradontax
Section 2 CategoryII - Bar Soaps
BAR SOAPS - Parent/ Umbrella Brands Section
Q1a. Thinking about [BAR SOAPS] which brand comes to your mind first?
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
Other
Don't Know
Q1b. Are you aware of [BAR SOAPS] other than this brand? It doesn't matter at all that you have used this brand befo
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
Other
Other
Don't Know
Total Spontaneous Bar Soaps
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Q1c. (Show picture cards to the respondent one by one) Please tell are you aware of [BAR SOAPS] ____________? It
<style> img { width: 40%;} </style>Lux {#resource:"Lux.jpg"#}
Lifebuoy {#resource:"Lifebuoy.jpg"#}
Dove {#resource:"Dove.jpg"#}
Safeguard {#resource:"Safeguard.jpg"#}
Capri {#resource:"Capri.jpg"#}
Dettol {#resource:"Dettol.jpg"#}
Palmolive {#resource:"Palmolive.jpg"#}
Tibet {#resource:"Tibet.jpg"#}
Palmy {#resource:"Palmy.jpg"#}
Harmony {#resource:"Harmony.jpg"#}
Silk {#resource:"Silk.jpg"#}
Fair & Lovely {#resource:"FairandLovely.jpg"#}
Don't Know
Total Awareness Bar Soaps
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Q2a. What are the [BAR SOAPS] that you ever purchased?
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Q2b. What are [BAR SOAPS] that you purchased during the past 12 months? Read those brand names from the grid,
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Q2c. What are [BAR SOAPS] that you purchased during the past 6 months? Read those brand names from the grid, o
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Q2d. Please tell me which of the following [BAR SOAPS] are you currently using? (Read those brand names from the
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Q2e. Please tell me which [BAR SOAPS] do you use most often? (Read those brand names from the grid, one by one)
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BS3a. For each of the following brands which you have bought in Past one month, can you show me the pack or prod
Yes
No
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BAR SOAPS - BVC Questions
BSB_1. For the last 5 [units] of [BAR SOAPS] you have bought, how many have been for each of these brands, if any?
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BSB2. Suppose the brands you regularly buy were not available, which other brands would you seriously consider bu
Please select one answer
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Consideration Set for Bar Soaps
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BSB3. Using a scale from 1 to 10, please indicate how much you agree or disagree with each of the following stateme
1
2
3
4
5
6
7
8
9
10
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BSB4. Using a scale from 1 to 10, please indicate how close do you feel to [brand]? Please give a score from 1 to 10 f
1
2
3
4
5
6
7
8
9
10
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BS4. How likely are you to purchase each of these brands in the future?
Please select one answer per brand.

Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BSR1: (show card 11) while keeping in view the scale from 0 to 10, what possibility is there that you would recomme
Single answer for each brand
0 - Will surely not Recommend

1
2
3
4
5
6
7
9
10 - Will surely Recommend
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BAR SOAPS - Image Association
BS5.We would like your opinion of several brands of [BAR SOAPS]. Do not worry if you are not familiar with all of the
To which of these brands you would associate {@}? Any other? Anymore?
For each statement below, please select the brand or brands you think it applies to.
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Contains natural ingredients
Leaves your skin feeling soft
Leaves your skin feeling smooth
Leaves your skin looking glowing
Makes me feel fresh
Cleans my skin
Has a great fragrance/scent
Leaves a long-lasting scent on your body
Is gentle on your skin
Is innovative/advanced
Meets all your daily skin care needs
Whitens my skin/ improves complexion
Good for all skin types
Makes me feel beautiful
It produces more lather
Is affordable
Is value for money
Dissolves less
Is a brand recommended by healthcare professionals
Effectively cleans away germs & bacteria from your body
Is suitable for the entire family
Leaves your skin feeling moisturized
Provides effective protection against body odor
This is the brand I trust the most
International Brand
BAR SOAPS - Market Effects
BSB5. Sometimes people are unable to buy the [BAR SOAPS] brand they want for some reason or another. Please loo
Please look at the following list and indicate which, if any, apply to {@} you buy or would consider buying.
Is too expensive
Display is unattractive/ dusty/ in disarray
Doesn't offer saver/ bundle pack
No one in my family and friends talked about it ever (Lacks word of mouth)
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Brand strength and personality section
Clear Imagery
JUST LIKE HAVING A PICTURE IN YOUR MIND OF PEOPLE, HOUSES AND THINGS, YOU CAN ALSO HAVE A PICTURE IN Y
Not clear and vivid
Clear and vivid
TPB6b. We would now like to ask you about some bar soaps brands more specifically. How clear and vivid is the pictu
not clear and vivid at all

not clear and vivid
somewhat clear and vivid
clear and vivid
very clear and vivid
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Appealing
not appealing at all

not appealing
somewhat appealing
appealing
very appealing
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Eisberg
TPB6d. Here are a few statements about {#BS.Q2e#}. Please use the following scale to grade the extent to which you
Disagree completely
Disagree somewhat
Agree somewhat
Agree completely
I like {#BS.Q2e#}
I trust {#BS.Q2e#}
I often see or hear something about {#BS.Q2e#}
I think {#BS.Q2e#} is presented in a memorable way
If {#BS.Q2e#} were to be taken off the market, I would very much regret this
{#BS.Q2e#} distinguishes itself clearly from other brands
{#BS.Q2e#} is up and coming
{#BS.Q2e#} is always evolving, never standing still
{#BS.Q2e#} regularly sparks my interest
{#BS.Q2e#} will gain importance in the future
{#BS.Q2e#} is a brand I feel emotionally close to
Tonalities
Please indicate whether the following statements rather apply or rather not apply to {@}?
Does rather apply

Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
Bold
Beautiful
Graceful
Confident
Attractive
Rebel
Posh/ Elite/ Socialite
Trendy
Fashionable
Trustworthy
Problem solver/ Dependable
Groomed
Please select the brand where you feel the statement applies best to {@}
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
Bold
Beautiful
Graceful
Confident
Attractive
Rebel
Posh/ Elite/ Socialite
Trendy
Fashionable
Trustworthy
Problem solver/ Dependable
Groomed
Benefits
TPB8a. Here are some further statements to describe barsoap brands. How well do they apply to [brand]?
How well do they apply to {@}?
Does rather apply

Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
I feel confident using it
Raises my status
Conveys positivity and optimism to Conveys performance
I can be my best in all that I do
Is good for my skin/ suits my skin type
Please select the brand where you feel the statement applies best.
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
Raises my status
I can be my best in all that I do
Is good for my skin/ suits my skin type
BSB8c: Which brand would you associate the most with this statement? A brand that helps m
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BAR SOAPS - ADVERTISEMENT EVALUATION SECTION
BS6. Thinking now about advertising, please indicate whether you have seen or heard any advertising for each of the
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & Lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
None of these
BS7. Please indicate in which media have you seen or heard any advertising for the following brands:
Please indicate in which media have you seen or heard any advertising for {@}:
TV
Radio
Free Samples
Internet
Mobile SMS
Placeholder1
Please Specify ...
Placeholder2
Please Specify ...
Other
Please Specify ...
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
BS8. You mentioned that you have seen advertising for [brand]. Please indicate how specific or vague your recall is o
1 - Very vague
2
3
4
5
6
7
8
9
10 - Very specific
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
Fair & lovely
{#BS.Q1a._90._C_90#}
{#BS.Q1b._91._C_91#}
{#BS.Q1b._92._C_92#}
TVC Evaluation
{#resource:"FairandLovelyUnbranded.png"#}
{#resource:"LifebuoyUnbranded.png"#}
{#resource:"LuxUnbranded.png"#}
{#resource:"PalmoliveUnbranded.png"#}
{#resource:"SafeguardUnbranded.png"#}
BS9. Now we would like to show you an image and description of a television advertisement. Have you seen this adv
Yes
No
{#resource:"FairandLovelyBranded.png"#}
{#resource:"LifebuoyBranded.png"#}
{#resource:"LuxBranded.png"#}
{#resource:"PalmoliveBranded.png"#}
{#resource:"SafeguardBranded.png"#}
BS10. What brand was this ad for?
Lux
Lifebuoy
Dove
Safeguard
Capri
Dettol
Palmolive
Tibet
Palmy
Harmony
Silk
other
None
BS11. Please write in the main message this advertising was trying to specifically get across to you about this brand,
BS12. Still thinking of this ad, do you agree strongly, agree somewhat or disagree with the following statements, base
Strongly Agree
Somewhat Agree
Disagree
It’s entertaining
Is relevant to me
Informative
Brand endorsed by celebrity
BS13. Still thinking of this ad, how do you feel about this brand after seeing the advertising?

About the same
Fair & Lovely
Lifebuoy
Lux
Palmolive
Safeguard
Main Questionnaire Category I - SHAMPOO
SHAMPOO - Parent/ Umbrella Brands Section
Q1a. Thinking about [SHAMPOO] which brand comes to your mind first?
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Other
Please Specify ...
Don't Know
Q1b. Are you aware of [SHAMPOO] other than this brand? It doesn’t matter at all that you have used this brand befo
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Other
Please Specify ...
Other
Please Specify ...
Don't Know
Total Spontaneous of Shampoo Brands
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
{#Shampoo.Q1a._90._C_90#}
{#Shampoo.Q1b._91._C_91#}
Q1c. (Show picture cards to the respondent one by one) Please tell are you aware of [SHAMPOO] ____________? (R
<style> img { width: 40%;} </style>Bio-Amla {#resource:"Bioamla.jpg"#}
Clear {#resource:"Clear.jpg"#}
Dove {#resource:"DoveShampoo.jpg"#}
Garnier Fructis {#resource:"Garnier.jpg"#}
Head & Shoulders {#resource:"headandshoulders.jpg"#}
Herbal Essences {#resource:"Herbalessences.jpg"#}
Lifebuoy {#resource:"LifebuoyShampoo.jpg"#}
L'Oreal Paris {#resource:"Loreal.jpg"#}
Medicam {#resource:"MedicamShampoo.jpg"#}
Palmolive Naturals {#resource:"PalmoliveShampoo.jpg"#}
Pantene {#resource:"Pantene.jpg"#}
Samsol {#resource:"Samsol.jpg"#}
Selsun Blue {#resource:"Selsun.jpg"#}
Sunsilk {#resource:"Sunsilk.jpg"#}
TreSemme {#resource:"Tresemme.jpg"#}
Vatika Naturals {#resource:"Vatika.jpg"#}
Don't Know
Total Awareness of Shampoo Brands
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Q2a. What are the [SHAMPOO] that you ever purchased? (Read those brand names from the grid, one by one)
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Q2b. What are [SHAMPOO] that you purchased during the past 12 months? Read those brand names from the grid,
Multiple responses are allowed. Circle the answer in column Q2b in the grid below
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Q2c. What are [SHAMPOO] that you purchased during the past 6 months? Read those brand names from the grid, o
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Q2d. Please tell me which of the following [SHAMPOO] are you currently using? (Read those brand names from the
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Q2e. Please tell me which [SHAMPOO] do you use most often? (Read those brand names from the grid, one by one)
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
DT3b1. For each of the following brands which you have bought in Past one month, can you show me the pack or pro
Yes
No
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
DTB1b. For the last 5 [units] of SHAMPOO you have bought, how many have been for each of these brands, if any? P
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
SHAMPOO - BVC Section
DTB2b. Suppose the brands you regularly buy were not available, which other sub-brands would you seriously consid
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Consideration Set of Shampoo Brands
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
DTB3b. Using a scale from 1 to 10, please indicate how much you agree or disagree with each of the following statem
1
2
3
4
5
6
7
8
9
10
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
DTB4b. Using a scale from 1 to 10, please indicate how close do you feel to [brand]? Please give a score from 1 to 10
1
2
3
4
5
6
7
8
9
10
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
DT4b. How likely are you to purchase each of these brands in the future?
Please select one answer per brand

Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
DtR1: (show card 11) while keeping in view the scale from 0 to 10, what possibility is there that you would recomme
(single answer for each brand)
0 - Will surely not Recommend

1
2
3
4
5
6
7
9
10 - Will surely Recommend
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
SHAMPOO - Image Association & Market Effects
DT5b.We would like your opinion of several brands of [SHAMPOO]. Do not worry if you are not familiar with all of th
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Experts in hair care
It has a nice fragrance
It makes hair manageable / easy to style
This brand is suitable for whole family
It makes hair soft and smooth
It makes your hair healthy
It makes you feel attractive
It helps to express your personal style
This brand keeps hair long and beautiful
It repairs damaged hair
It takes care of my hairs
Are expert in scalp care
This brand nourishes my hairs
This brand controls dandruff effectively
This brand makes hair silky and shiny
This brand makes hair stronger
It controls hair fall problem
It is a high-quality brand
It has a wide range of variants
It is a modern brand
It contains all the natural ingredients
It is a very famous brand
brand It is value for money
This brand is easily available
Price of this brand is reasonable as compared to other brands
Have a more attractive and modern packaging than other brands
It is a premium brand
It is an international brand
This brand is developed by leading international hair experts
Is a solution to multiple hair problems
Suits my hair type
It is an innovative brand
I would be proud when people know I use this brand
Offers technologically advanced haircare products
Makes me feel confident
Gives hair vitality/volume
Makes hair look healthier
It is a trustworthy brand
It contains ingredients of oil
It is best for normal to dry hair
It is best for oily hair
It is good for color-treated hair
It provides intense moisturization to hair
It is free from harsh chemicals
It lathers well
DTB5. Sometimes people are unable to buy the [SHAMPOO] brand they want for some reason or another. Please loo

Is too expensive
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals

not clear and vivid
clear and vivid
TPB6b. We would now like to ask you about some Shampoo brands more specifically. How clear and vivid is the pictu

not clear and vivid
clear and vivid
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Appealing

not appealing
somewhat appealing
appealing
very appealing
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Eisberg
TPB6d. Here are a few statements about {#Shampoo.Q2e#}. Please use the following scale to grade the extent to wh
Disagree completely
Disagree somewhat
Agree somewhat
Agree completely
I like {#Shampoo.Q2e#}
I trust {#Shampoo.Q2e#}
I often see or hear something about {#Shampoo.Q2e#}
I think {#Shampoo.Q2e#} is presented in a memorable way
If {#Shampoo.Q2e#} were to be taken off the market, I would very much regret this
{#Shampoo.Q2e#} distinguishes itself clearly from other brands
{#Shampoo.Q2e#} is up and coming
{#Shampoo.Q2e#} is always evolving, never standing still
{#Shampoo.Q2e#} regularly sparks my interest
{#Shampoo.Q2e#} will gain importance in the future
{#Shampoo.Q2e#} is a brand I feel emotionally close to
Tonalities
Please indicate whether the following statements rather apply or rather not apply to {@}
Does rather apply

Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
Benefits
TPB8a. Here are some further statements to describe Shampoo brands. How well do they apply to [brand1], [brand2
Does rather apply

Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Makes the hair Care routine more enjoyable
Uses the latest technology in hair care
Will effectively solve my laundry problems
This packaging design helps to easily identify the right product in the shelf
Raises my status
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
Makes the hair Care routine more enjoyable
Uses the latest technology in hair care
Raises my status
Shampoo - ADVERTISEMENT EVALUATION SECTION
DT6. Thinking now about advertising, please indicate whether you have seen or heard any advertising for each of the
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
None of these
DT7. Please indicate in which media have you seen or heard any advertising for the following brands:
Please indicate in which media have you seen or heard any advertising for {@}:
TV
Radio
Free Samples
Internet
Mobile SMS
Placeholder1
Please Specify ...
Placeholder2
Please Specify ...
Other
Please Specify ...
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
DT8. You mentioned that you have seen advertising for [brand]. Please indicate how specific or vague your recall is o
1 - Very vague
2
3
4
5
6
7
8
9
10 - Very specific
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
TVC Evaluation
AD1
AD2
AD3
AD4
AD5
DT9. Now we would like to show you an image and description of a television advertisement.Have you seen this adv
Yes
No
DT10. What brand was this ad for?
Bio-Amla
Clear
Dove
Garnier Fructis
Head & Shoulders
Herbal Essences
Lifebuoy
L'Oreal Paris
Medicam
Palmolive Naturals
Pantene
Samsol
Selsun Blue
Sunsilk
TreSemme
Vatika Naturals
other
Please Specify ...
None
DT11. Please write in the main message this advertising was trying to specifically get across to you about this brand,
DT12. Still thinking of this ad, do you agree strongly, agree somewhat or disagree with the following statements, bas
Strongly Agree
Somewhat Agree
Disagree
It’s entertaining
Is relevant to me
Informative
DT13. Still thinking of this ad, how do you feel about this brand after seeing the advertising?

About the same
S1.DB
S23.DB
S11.DB
S10.DB
S16.DB
Main Questionnaire Category II - DISHWASH
DISH WASH - Parent/ Umbrella Brands Section
Q1a. Thinking about [DISHWASH] which brand comes to your mind first?
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
Others
Please Specify ...
Don't Know
Don't Remember
Q1b. Are you aware of [DISHWASH] other than this brand? It doesn't matter at all that you have used this brand befo
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
Others
Please Specify ...
Others
Please Specify ...
Don't Know
Don't Remember
Total Spontaneous of Dish Wash
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Q1c.Please tell are you aware of [DISHWASH] ? It doesn't matter that you have used this brand or not.
Show picture cards to the respondent one by one. Multiple responses are allowed.
<style> img { width: 40%;} </style>Max {#resource:"MaxDW.jpg"#}
Azadi Bar {#resource:"AzadiDW.jpg"#}
Vim {#resource:"VimDW.jpg"#}
Dettol Kitchen Gel {#resource:"DettolDW.jpg"#}
Pril Liquid {#resource:"PrilDW.jpg"#}
Fairy {#resource:"FairyDW.jpg"#}
Don't Know
Don't Remember
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Q2a. What are the [DISHWASH] that you ever purchased?
Read those brand names from the grid, one by one Multiple responses are allowed.
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Q2b. What are [DISHWASH] that you purchased during the past 12 months?
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Q2c. What are [DISHWASH] that you purchased during the past 6 months?
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Q2d. Please tell me which of the following [DISHWASH] are you currently using?
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Q2e. Please tell me which [DISHWASH] do you use most often
Read those brand names from the grid, one by one Single response is applicable.
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
DW3b1. For each of the following brands which you have bought in Past one month, can you show me the pack or p
Yes
No
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
DWB1b. For the last 5 [units] of DISH WASH you have bought, how many have been for each of these brands, if any?
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
DISH WASH - Parent Brand - BVC Section
DWB2b. Suppose the brands you regularly buy were not available, which other brands would you seriously consider
[M.A]
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
DWB3b. Using a scale from 1 to 10, please indicate how much you agree or disagree with each of the following state
1 "Totally disagree"
2
3
4
5
6
7
8
9
10 "Totally agree"
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
DWB4b. Using a scale from 1 to 10, please indicate how close do you feel to [brand]? Please give a score from 1 to 1
1 "Not very close"

2
3
4
5
6
7
8
9
10 "Very Close"
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
DW4b. How likely are you to purchase each of these sub-brands in the future?

Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
DWR1: while keeping in view the scale from 0 to 10, what possibility is there that you would recommend ____ask fo
(show card 11) (single answer for each brand)
0 "Will surely not Recommend"

1
2
3
4
5
6
7
8
9
10 "Will surely Recommend"
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Clear Imagery
DWB6a. Now it is about the pictures you have in your mind about people, animals, cities or things. Here is an examp

Not clear and vivid
Clear and vivid
DWB6b. We would now like to ask you about some dishwash brands more specifically. How clear and vivid is the pic

Not clear and vivid
Clear and vivid
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Appealing
DWB6c. Pictures in your mind can be very appealing or less appealing, irrespective of how clear and vivid they are. H
Not appealing at all

Not appealing
Somewhat appealing
Appealing
Very appealing
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Eisberg
DWB6d. Here are a few statements about {#DW.Q2ee#}. Please use the following scale to grade the extent to which
Disagree completely
Disagree somewhat
Agree somewhat
Agree completely
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Tonalities
DWB7a. The following statements describe brands just like they describe people or personalities. Please indicate wh
Does rather apply

Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
DWB7b. Please select the brand where you feel the statement applies best.
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
Benefits
DWB8a. Here are some further statements to describe dishwash brands. How well do they apply to [Brand1], [Brand
Does rather apply

Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Raises my status
DWB8b. Please select the brand where you feel the statement applies best.
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
Raises my status
Dish Wash Brands - Image Association & Market Effects
DW5b.We would like your opinion of several brands of [DISH WASH]. Do not worry if you are not familiar with all of t
Max Bar
Max Liquid Regular
Max Liquid Anti Bacterial
Max Liquid Ultra
Max Powder
Max Powder with Bleach
Max Powder Anti Bacterial
Max Paste
Azadi Bar
Vim Bar
Vim Bar Neem
Vim Liquid Gel
Vim Scourer
Dettol Kitchen Gel
Pril Liquid
{#Q1aa._95._C_95#}
{#Q1bb._96._C_96#}
{#Q1bb._97._C_97#}
Is high yield/concentrated
Effectively removes grease and stains
Saves me time to do other things / Faster degreasing
Offers good value for your money
Economical
Has a pleasant fragrance
Effectively kills and removes germs and bacteria
Is innovative/advanced
Makes the adequate quantity of foam
Is gentle on hands
Eliminates strong cooking odors
Cleans even tough stains on pots and pans
Has the right consistency
Does not leave residue
Leaves dishes sparkling clean
Is worth paying more for
Is a high quality product
One pack can be used for a long time
One drop cleans many dishes
Washes the most amount of dishes
Effortless dishwashing
Gives scratch less cleaning to precious tableware
Rinses off easily
Superior Dishwashing solution with no wastage
Superior Dishwashing with 3 times the power
Cost Effective Quality Dishwashing Experience
DWB5. Sometimes people are unable to buy the [DISH WASH] brand they want for some reason or another. Please lo

Is too expensive
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
DISH WASH - ADVERTISEMENT EVALUATION SECTION
General Advertising Questions:
DW6. Thinking now about advertising, please indicate whether you have seen or heard any advertising for each of th
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
None of these
DW7. Please indicate in which media have you seen or heard any advertising for the following brands:
TV
Radio
Free Samples
Internet
Mobile SMS
Placeholder1
Please Specify ...
Placeholder2
Please Specify ...
Other
Please Specify ...
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
DW8. You mentioned that you have seen advertising for [brand]. Please indicate how specific or vague your recall is
1 "Very vague recall"

2
3
4
5
6
7
8
9
10 "Very specific recall"
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Fairy
{#DW.Q1a._95._C_95#}
{#DW.Q1b._96._C_96#}
{#DW.Q1b._97._C_97#}
TVC Evaluation
{#resource:"MaxUnbranded.png"#}
{#resource:"MaxLongUnbranded.png"#}
DW9. Now we would like to show you an image and description of a television advertisement. Have you seen this ad
Please select one.
Yes
No
{#resource:"MaxBranded.png"#}
{#resource:"MaxLongBranded.png"#}
DW10. What brand was this ad for?
Max
Azadi Bar
Vim
Dettol Kitchen Gel
Pril Liquid
Other
Please Specify ...
None
DW11. Please write in the main message this advertising was trying to specifically get across to you about this brand
DW12. Still thinking of this ad, do you agree strongly, agree somewhat or disagree with the following statements, ba
Strongly Agree
Somewhat Agree
Disagree
It’s entertaining
Is relevant to me
Informative
DW13. Still thinking of this ad, how do you feel about this brand after seeing the advertising?
SA
About the same
Lemon Max 3X
Max Long Bar
Main Questionnaire Category I - DETERGENTS
DETERGENTS - Parent/ Umbrella Brands Section
Q1a. Thinking about [DETERGENTS] which brand comes to your mind first?
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
Others
Please Specify ...
Don’t Know
Don’t Remember
Q1b. Are you aware of [DETERGENTS] other than this brand? It doesn't matter at all that you have used this brand be
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
Others
Please Specify ...
Others
Please Specify ...
Don’t Know
Don’t Remember
Total Spontaneous of Detergent
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Q1c.Please tell are you aware of [DETERGENTS]? It doesn’t matter that you have used this brand or not.
(Show picture cards to the respondent one by one) (Read the names of those brands in the grid one by one) img { width: 30%;} </style>Brite {#resource:"BriteDT.jpg"#}
Express Power {#resource:"ExpressDT.jpg"#}
Bonus Tristar {#resource:"BonusTristar.jpg"#}
Bonus Active {#resource:"BonusActive.jpg"#}
Surf Excel {#resource:"SurfDT.jpg"#}
Rin {#resource:"RinDT.jpg"#}
Sunlight {#resource:"SunlightDT.jpg"#}
Ariel {#resource:"ArielDT.jpg"#}
Mooli {#resource:"MooliDT.jpg"#}
Bouncer {#resource:"BouncerDT.jpg"#}
Hero {#resource:"HeroDT.jpg"#}
Twin {#resource:"TwinDT.jpg"#}
Gai Power Shine {#resource:"PowerWash.jpg"#}
Don’t Know
Don’t Remember
Total Awareness of Detergent
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Q2a. What are the [DETERGENTS] that you ever purchased?
(Read those brand names from the grid, one by one, for which codes have been circled in Q1a/Q1b/Q1c) (Multiple r
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Q2b. What are [DETERGENTS] that you purchased during the past 12 months?
Read those brand names from the grid, one by one Multiple responses are allowed.
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Q2c. What are [DETERGENTS] that you purchased during the past 6 months?
Read those brand names from the grid, one by one Multiple responses are allowed.
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Q2d. Please tell me which of the following [DETERGENTS] are you currently using?
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Q2e. Please tell me which [DETERGENTS] do you use most often?
Read those brand names from the grid, one by one Single response is applicable.
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DT3b1. For each of the following brands which you have bought in Past one month, can you show me the pack or pro
Yes
No
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DTB1b. For the last 5 [units] of DETERGENTS you have bought, how many have been for each of these brands, if any?
Please select one number for each brand between 0 and 5. Please consider the [units] per brand mentioned in the p
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DETERGENTS - BVC Section
DTB2b. Suppose the brands you regularly buy were not available, which other sub-brands would you seriously consid
[M.A]
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Consideration Set of Detergent
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DTB3b. Using a scale from 1 to 10, please indicate how much you agree or disagree with each of the following statem
1 "Totally disagree"
2
3
4
5
6
7
8
9
10 "Totally agree"
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DTB4b. Using a scale from 1 to 10, please indicate how close do you feel to [brand]? Please give a score from 1 to 10
1 "Not very close"

2
3
4
5
6
7
8
9
10 "Very Close"
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DT4b. How likely are you to purchase each of these brands in the future?
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DtR1: while keeping in view the scale from 0 to 10, what possibility is there that you would recommend ____ask for
(show card 11) (single answer for each brand)
0 "Will surely not Recommend"

1
2
3
4
5
6
7
8
9
10 "Will surely Recommend"
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DETERGENTS - Image Association & Market Effects
DT5b.We would like your opinion of several brands of [DETERGENTS]. Do not worry if you are not familiar with all of
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
International Brand
Its fragrance is pleasant
Fragrance is long lasting on clothes
Value for money
Affordable price
Quickly removes tough stains
It produces more lather
Gentle on hands
It does not harm the fabric
Equally good for both colored and white clothes
Effective in Machine Wash
Effective in Hand Wash
Removes Germs from Clothes
It is a high quality brand
Gives life to cloths
Brand that delivers on its promise
Delivers efficacy and quality
Conveys its message as a complete solution
Has an aspirational appeal attached
Keeps clothes shining
Delivers quality consistently
A brand that helps me have a positive outlook on life in the face of adversities
DTB5. Sometimes people are unable to buy the [DETERGENTS] brand they want for some reason or another. Please l

Is too expensive
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Clear Imagery
DTB6a. Now it is about the pictures you have in your mind about people, animals, cities or things. Here is an exampl

not clear and vivid
clear and vivid
DTB6b. We would now like to ask you about some detergent brands more specifically. How clear and vivid is the pict

not clear and vivid
clear and vivid
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Appealing
DTB6c. Pictures in your mind can be very appealing or less appealing, irrespective of how clear and vivid they are. Ho

not appealing
somewhat appealing
appealing
very appealing
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Eisberg
DTB6d. Here are a few statements about {#DT.Q2e#}. Please use the following scale to grade the extent to which you
Disagree completely
Disagree somewhat
Agree somewhat
Agree completely
I like {#DT.Q2e#}
I trust {#DT.Q2e#}
I often see or hear something about {#DT.Q2e#}
I think {#DT.Q2e#} is presented in a memorable way
If {#DT.Q2e#} were to be taken off the market, I would very much regret this
{#DT.Q2e#} distinguishes itself clearly from other brands
{#DT.Q2e#} is up and coming
{#DT.Q2e#} is always evolving, never standing still
{#DT.Q2e#} regularly sparks my interest
{#DT.Q2e#} will gain importance in the future
{#DT.Q2e#} is a brand I feel emotionally close to
Tonalities
DTB7a. The following statements describe brands just like they describe people or personalities. Please indicate whe
Does rather apply

Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
DTB7b. Please select the brand where you feel the statement applies best.
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Approachable
Authentic
Caring
Expert
Innovative
Modern/Up to date
Old fashioned
Responsible
Traditional
Youthful
Advanced
Optimistic
Positive
Stylish
International
Benefits
DTB8a. Here are some further statements to describe detergent brands. How well do they apply to [Brand1], [Brand2
Does rather apply

Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Makes the cloth washing routine more enjoyable
Uses the latest technology in fabric care
Makes white cloths really white and colored cloths bright
Raises my status
DTB8b. Please select the brand where you feel the statement applies best.
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
Makes the cloth washing routine more enjoyable
Uses the latest technology in fabric care
Makes white cloths really white and colored cloths bright
Raises my status
DTB8c. Which brand would you associate the most with this statement? A brand that helps m
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DETERGENTS - ADVERTISEMENT EVALUATION SECTION
DT6. Thinking now about advertising, please indicate whether you have seen or heard any advertising for each of the
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
None of these
DT7. Please indicate in which media have you seen or heard any advertising for the following brands:
TV
Radio
Free Samples
Internet
Mobile SMS
Placeholder1
Placeholder2
Other
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
DT8. You mentioned that you have seen advertising for [brand]. Please indicate how specific or vague your recall is o
Please feel free to score anywhere between 1 up to 10.
1 "Very vague recall"

2
3
4
5
6
7
8
9
10 "Very specific recall"
Brite
Express Power
Bonus Tristar
Bonus Active
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai Power Shine
{#DT.Q1a._95._C_95#}
{#DT.Q1b._96._C_96#}
{#DT.Q1b._97._C_97#}
TVC Evaluation
{#resource:"ArielUnbranded.png"#}
{#resource:"BriteUnbranded.png"#}
{#resource:"BonusUnbranded.png"#}
{#resource:"ExpressUnbranded.png"#}
{#resource:"SurfUnbranded.png"#}
DT9. Now we would like to show you an image and description of a television advertisement. Have you seen this adv
Please select one.
Yes
No
{#resource:"ArielUnbranded.png"#}
{#resource:"BriteUnbranded.png"#}
{#resource:"BonusUnbranded.png"#}
{#resource:"ExpressUnbranded.png"#}
{#resource:"SurfUnbranded.png"#}
DT10. What brand was this ad for?

Please write the brand name
Brite
Express Power
Bonus
Surf Excel
Rin
Sunlight
Ariel
Mooli
Bouncer
Hero
Twin
Gai power Shine
Others
Please Specify ...
None
DT11. Please write in the main message this advertising was trying to specifically get across to you about this brand,
DT12. Still thinking of this ad, do you agree strongly, agree somewhat or disagree with the following statements, bas
Strongly Agree
Somewhat Agree
Disagree
It’s entertaining
Is relevant to me
Informative
DT13. Still thinking of this ad, how do you feel about this brand after seeing the advertising?
SA
About the same
S1.DB
S23.DB
S11.DB
S10.DB
S16.DB
DEMOGRAPHIC SECTION
D1. What is your education level?

Illiterate
Less than Primary
School 5-9 Years
Matric
Intermediate
Graduate
Postgraduate
D2. What is your occupation?
Unskilled Worker
Petty Trader
Skilled Worker
Non-Executive Staff
Supervisor
Large Businessman/ Factory Owner/ Landlord
Retired
Housewife
Unemployed
Student
D3. What is your marital status?
Unmarried
Married
Widow
Separate/Divorced
D4. Do you have any children?
Yes
No
D5. Which of the below statements describes you the best?
I live alone
I live with my family
I live in joint family
Others (Specify)
Term. Are you sure you want to terminate?
Yes
No
Thank you very much for participating in our survey. We sometimes re-co
SHELL_DDG_STATUS
DDG only question to validate survey
Respondent name:
Telephone number(s)
Home telephone number:
Mobile telephone number:
Telephone number(s)
Respondent address
House/Flat Number
Street
District/Suburb
Town/City
Zip/Postal Code
Respondent address
Block
Are you interested in sharing your email address with us and joining an online survey community?
If yes, ask the respondent for their email address. Type this in very carefully. Show the respondent what you have ty
Yes
No
Email:
Email:
Basic holiday pay
Were you accompanied by a Supervisor or Ipsos person during this inter

Interviewer instruction: INTERVIEWER PLEASE CODE YES OR NO.
Yes
No
Phonenumber
--- System Literals ---
A comment is required if the first answer (Yes in Yes/No set) is selected.
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An answer to this question is required.
Answer %input% is not in range %range%.
Apr
April
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At most %max% answer options may be selected for this question.
att_btn_delete
att_btn_edit
att_btn_edit_image
att_btn_move_down
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att_delete_description
att_prop_camera_date
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Aug
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December
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Friday
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Invalid Date. Date should be reasonably past
Invalid Date.Date cannot be before the Start Date.
Jan
January
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ma_address_lookup_error
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The specified Date In conflicts with an active Blackout Definition
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Thursday
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Tue
Tuesday
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Wed
Wednesday
Your answer can be no more than %max%.
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Your answer must contain %num% digits.
Your comment can be no more than %max% characters.
Your comment must be at least %min% characters.
--- Custom Literals ---
‫‪[UR] Urdu‬‬
‫‪--------------------‬‬
‫شیل‬
‫سسٹم لوکیشن آئی ڈی‬

‫تاریخخ آغاز انٹرویو‬
‫وق خ‬
‫ت آغاز انٹرویو‬
‫انٹرویو کا دورانیہ )منٹوں میں(‬

‫)‪ation (Windows‬‬
‫منسلک کئے گئے شیل‬
‫ملک‬
‫زبان کا انتخاب‬
‫‪os, a market research company. We are currently conducting studies on various products and services and your opinion would b‬‬
‫‪SPONDENT WHEN YOU READ OUT THE RELEVANT SENTENCE (THIS MAY BE PART OF A THANK YOU LEAFLET IN WHICH CASE POI‬‬
‫ہاں‬
‫نہیں‬
‫اسلم علیکم‪ ،‬میرا نام __________ ہے اور میرا تعلق اپسوس سے ہے جو کہ ایک مارکیٹ ریسر‬
‫ہاں‬
‫نہیں‬
‫جنس‬
‫مشاہدے کے ذریعے‬
‫مرد‬
‫عورت‬
‫پچھلی سالگرہ پر آپ کی عمر کیا تھی؟‬
‫اصل عمر‬
‫انکار کردیا‬
‫عمر کا گروپ‬
‫ےےے‪10‬‬
‫ےےل‬
‫ےےاس‬ ‫ےےےےے ‪15‬‬
‫ےےس‬
‫ےےے‪16‬‬
‫ےےل‬
‫ےےس‬
‫ےےے‪25‬‬
‫ےےل‬
‫ےےس‬
‫ےےے‪35‬‬
‫ےےل‬
‫ےےس‬
‫ےےے‪45‬‬
‫ےےل‬
‫ےےےےے ‪ 54‬ےےاس‬ ‫ےےس‬
‫ےےے‪55‬‬
‫ےےل‬
‫ےےےےے ‪ 64‬ےےاس‬ ‫ےےس‬
‫ےےےےے زائد ‪65‬‬
‫ےےلس‬
‫ےےاسےےےےے‬
‫انکار‬
‫‪m and before the SHELL_CLOSE question.‬‬
ns. Do you or does anyone in your household work in any of the following occupations?
ns. Do you or does anyone in your household work in any of the following occupations?
products to buy?
ad category]?
ndicate; when did you last buy any [category]?

etired then ask the respondent what was the chief wage earner's occupational status immediately before retirement. After aski
o be a student, housewife or an unemployed person then ask the respondent as to how the expenditure (food, clothing, rent, et
descendants who are using the money?

k the respondent about the total land area the household owns. If the respondent does not know this upfront, he/she may ask a
ven above.
ur mind first?
It doesn't matter at all that you have used this brand before or not. Any other brand that you are aware of?
se tell are you aware of [TOOTHPASTE] ____________? It doesn't matter that you have used this brand or not.
past 12 months?
past 6 months?
you currently using?
ow many have been for each of these brands, if any? Please enter one number for each brand between 0 and 5.
ous section.
ble, which other brands would you seriously consider buying instead?
you agree or disagree with each of the following statements. Please give a score from 1 to 10 for each of the brands. . . . T
do you feel to [brand]? Please give a score from 1 to 10 for each of the brands. . . . The more you agree, score closer to 10
the future?
E] brand they want for some reason or another. Please look at the following list and indicate which, if any, apply to the brands y
use that brand

out people, animals, cities or things. Here is an example to start with: Please try to think of your best friend. How clear and vivid
USES AND THINGS, YOU CAN ALSO HAVE A PICTURE IN YOUR MIND OF CERTAIN BRANDS, COMPANIES OR STORES.]
rands more specifically. How clear and vivid is the picture in your mind of [brand]?
pealing, irrespective of how clear and vivid they are. How appealing is your mental image of [brand]?
Q2e#}. Please use the following scale to grade the extent to which you agree or disagree with each statement:
I would very much regret this
her brands
y describe people or personalities. Please indicate whether the following statements rather apply or rather not apply to [brand1
y or rather not apply to: {@}

applies best.
best: {@}

re brands. How well do they apply to [brand1], [brand2], [brand3]?
t product in the shelf

applies best.
best: {@}

tatement? A brand that wants to help people everywhere feel optimistic about their future</stron
d comes to your mind first?

an this brand? It doesn't matter at all that you have used this brand before or not. Any other brand that you are aware of?
se tell are you aware of sub-brands of [TOOTHPASTE] ____________? It doesn't matter that you have used this brand or n
esource:"ColgateMaxFresh.jpg"#}
ced.jpg"#}
SensitivePro.jpg"#}
ColgateSensitiveProEnamel.jpg"#}
ce:"ColgateSensitiveRepair.jpg"#}
OpticWhite.jpg"#}
cShinePlusShine.jpg"#}
CavityProtection.jpg"#}
r purchased?
ed during the past 12 months?
ed during the past 6 months?
OTHPASTE] are you currently using?
u use most often?

ht in Past one month, can you show me the pack or product?
ow many have been for each of these brands, if any? Please enter one number for each brand between 0 and 5.
ous section.
vailable, which other sub-brands would you seriously consider buying instead?
you agree or disagree with each of the following statements. Please give a score from 1 to 10 for each of the brands. . . . T
do you feel to [brand]? Please give a score from 1 to 10 for each of the brands. . . . The more you agree, score closer to 1
ds in the future?
o 10, what possibility is there that you would recommend ____ask for each brand) to others. Here, 0 and number most near to
OTHPASTE]. Do not worry if you are not familiar with all of these brands it is your impressions we are interested in. Please read
you think it applies to. Please select all that apply. So, which brands of [TOOTHPASTE]… {@}
about their future
E] brand they want for some reason or another. Please look at the following list and indicate which, if any, apply to the brands y
use that brand

r you have seen or heard any advertising for each of the following brands recently, or not? Please think about any and all types
ny advertising for the following brands:
dvertising for the following brands: {@}
d]. Please indicate how specific or vague your recall is of the advertising for [brand]. Please give any score from 1 to 10. …I
call seeing or hearing 'Daant banaye andar say strong' shown in the picture recently? Please think about any and all types of adv
n of a television advertisement. Have you seen this advertisement on TV recently, or not?

rying to specifically get across to you about this brand, other than telling you that it is good or trying to get you to buy the prod
mewhat or disagree with the following statements, based on the last time you saw it.
d after seeing the advertising?
mind first?
doesn't matter at all that you have used this brand before or not. Any other brand that you are aware of?
se tell are you aware of [BAR SOAPS] ____________? It doesn't matter that you have used this brand or not.
ast 12 months? Read those brand names from the grid, one by one
ast 6 months? Read those brand names from the grid, one by one
ou currently using? (Read those brand names from the grid, one by one)
n? (Read those brand names from the grid, one by one)

t in Past one month, can you show me the pack or product?
how many have been for each of these brands, if any? Please enter one number for each brand between 0 and 5.
le, which other brands would you seriously consider buying instead?
ou agree or disagree with each of the following statements. Please give a score from 1 to 10 for each of the brands. ..
o you feel to [brand]? Please give a score from 1 to 10 for each of the brands. . . . The more you agree, score closer to 10 <B
APS]. Do not worry if you are not familiar with all of these brands it is your impressions we are interested in. Please read the sta
r? Anymore?
you think it applies to.
brand they want for some reason or another. Please look at the following list and indicate which, if any, apply to the brands you
ply to {@} you buy or would consider buying.

ord of mouth)
USES AND THINGS, YOU CAN ALSO HAVE A PICTURE IN YOUR MIND OF CERTAIN BRANDS, COMPANIES OR STORES.
brands more specifically. How clear and vivid is the picture in your mind of [brand]?
use the following scale to grade the extent to which you agree or disagree with each statement:
uch regret this
y or rather not apply to {@}?

applies best.
best to {@}
p brands. How well do they apply to [brand]?
applies best.
tatement? A brand that helps me to be my best in all that I do
ny advertising for the following brands:
dvertising for {@}:

d]. Please indicate how specific or vague your recall is of the advertising for [brand]. Please give any score from 1 to 10. ...<

mewhat or disagree with the following statements, based on the last time you saw it. Please select one answer per statement.
d after seeing the advertising?
mind first?
doesn’t matter at all that you have used this brand before or not. Any other brand that you are aware of?
se tell are you aware of [SHAMPOO] ____________? (Read the names of those brands in the grid) It doesn’t matter that you ha
"Bioamla.jpg"#}
ad those brand names from the grid, one by one)
st 12 months? Read those brand names from the grid, one by one
Q2b in the grid below
st 6 months? Read those brand names from the grid, one by one
ou currently using? (Read those brand names from the grid, one by one)
n? (Read those brand names from the grid, one by one)
ght in Past one month, can you show me the pack or product?
ow many have been for each of these brands, if any? Please select one number for each brand between 0 and 5. Please consid
ble, which other sub-brands would you seriously consider buying instead?
you agree or disagree with each of the following statements. Please give a score from 1 to 10 for each of the brands. . . . T
do you feel to [brand]? Please give a score from 1 to 10 for each of the brands. . . . The more you agree, score closer to 10 . . .
the future?
POO]. Do not worry if you are not familiar with all of these brands it is your impressions we are interested in. Please read the sta
brand they want for some reason or another. Please look at the following list and indicate which, if any, apply to the brands you
brands more specifically. How clear and vivid is the picture in your mind of [brand]?
Please use the following scale to grade the extent to which you agree or disagree with each statement:
very much regret this
y or rather not apply to {@}

applies best.
oo brands. How well do they apply to [brand1], [brand2], [brand3]?
t in the shelf
applies best.
t in the shelf
any advertising for the following brands:
dvertising for {@}:

d]. Please indicate how specific or vague your recall is of the advertising for [brand]. Please give any score from 1 to 10. ...
n of a television advertisement.Have you seen this advertisement on TV recently, or not?
mewhat or disagree with the following statements, based on the last time you saw it.
nd after seeing the advertising?
mind first?
doesn't matter at all that you have used this brand before or not. Any other brand that you are aware of?
tter that you have used this brand or not.
esponses are allowed.
xDW.jpg"#}
ple responses are allowed.
ast 12 months?
st 6 months?
ou currently using?
e response is applicable.
ught in Past one month, can you show me the pack or product?
how many have been for each of these brands, if any? Please enter one number for each brand between 0 and 5. 
able, which other brands would you seriously consider buying instead?
h you agree or disagree with each of the following statements. Please give a score from 1 to 10 for each of the brands. . . . The m
do you feel to [brand]? Please give a score from 1 to 10 for each of the brands. . . . The more you agree, score closer to 10 . .
nds in the future?
ssibility is there that you would recommend ____ask for each brand) to others. Here, 0 and number most near to it means that
bout people, animals, cities or things. Here is an example to start with: Please try to think of your best friend. How clear and viv
brands more specifically. How clear and vivid is the picture in your mind of
ppealing, irrespective of how clear and vivid they are. How appealing is your mental image of
se use the following scale to grade the extent to which you agree or disagree with each statement:
ey describe people or personalities. Please indicate whether the following statements rather apply or rather not apply to [brand
t applies best.
ash brands. How well do they apply to [Brand1], [Brand2], [Brand3]?
t applies best.
WASH]. Do not worry if you are not familiar with all of these brands it is your impressions we are interested in. Please read the
] brand they want for some reason or another. Please look at the following list and indicate which, if any, apply to the brands yo
er you have seen or heard any advertising for each of the following brands recently, or not? Please think about any and all type

nd]. Please indicate how specific or vague your recall is of the advertising for [brand]. Please give any score from 1 to 10. ...If yo
on of a television advertisement. Have you seen this advertisement on TV recently, or not?

trying to specifically get across to you about this brand, other than telling you that it is good or trying to get you to buy the pro
omewhat or disagree with the following statements, based on the last time you saw it. Please select one answer per statement
ur mind first?
It doesn't matter at all that you have used this brand before or not. Any other brand that you are aware of?
matter that you have used this brand or not.
d the names of those brands in the grid one by one) Multiple responses are allowed.
teDT.jpg"#}
h codes have been circled in Q1a/Q1b/Q1c) (Multiple responses are allowed. Circle the answer in column Q2a in the grid below
past 12 months?
past 6 months?
you currently using?

e response is applicable.
ght in Past one month, can you show me the pack or product? (Y/N)
, how many have been for each of these brands, if any?
ease consider the [units] per brand mentioned in the previous section.
ble, which other sub-brands would you seriously consider buying instead?
you agree or disagree with each of the following statements. Please give a score from 1 to 10 for each of the brands. . . . The m
do you feel to [brand]? Please give a score from 1 to 10 for each of the brands. . . . The more you agree, score closer to 10 . . .
the future?
ibility is there that you would recommend ____ask for each brand) to others. Here, 0 and number most near to it means that y
GENTS]. Do not worry if you are not familiar with all of these brands it is your impressions we are interested in. Please read the
ce of adversities
S] brand they want for some reason or another. Please look at the following list and indicate which, if any, apply to the brands yo
brands more specifically. How clear and vivid is the picture in your mind of
pealing, irrespective of how clear and vivid they are. How appealing is your mental image of
use the following scale to grade the extent to which you agree or disagree with each statement:
uch regret this
y describe people or personalities. Please indicate whether the following statements rather apply or rather not apply to [Brand
applies best.
ent brands. How well do they apply to [Brand1], [Brand2], [Brand3]?
t in the shelf
applies best.
t in the shelf
tatement? A brand that helps me have a positive outlook on life in the face of adversities

d]. Please indicate how specific or vague your recall is of the advertising for [brand]. Please give any score from 1 to 10. ...If you
mewhat or disagree with the following statements, based on the last time you saw it

‫اسے چیک کرسکیں۔ اس طرح سے آپ کا انٹرویو کوالٹی کنٹرول کے لئے منتخب ہوجائے گا‬
‫جوابدہندہ کا نام‬
‫ٹیلی فون نمبر‬
‫گھر کا ٹیلی فون نمبر‬
‫‪:‬موبائل فون نمبر‬
‫ٹیلی فون نمبر‬
‫‪:‬جوابدہندہ کا پتہ‬
‫گھر ‪ /‬فیلٹ کا نمبر‬
‫گلی‬
‫ڈسٹرکٹ ‪/‬سوبرب‬
‫ٹاؤن ‪ /‬سٹی‬
‫ پوسٹل کوڈ‬/ ‫زپ‬
‫جوابدہندہ کا پتہ‬:
joining an online survey community?

n very carefully. Show the respondent what you have typed and ask them to validate it before you click on 'Next'.
‫ہاں‬
‫نہیں‬
‫کیا انٹرویو کے دوران اپسوس کے کسی نمائیندے یا کسی سپروائیزر نے اکمپنی منٹ کیا ؟‬
‫ انٹرویور ’’ہاں ‘‘ یا ’’نہ ‘‘ کو کوڈ کرے۔‬: ‫انٹرویور کے لیے ہدایات‬
‫ہاں‬
‫نہیں‬
--------------------
er is selected
swer is selected
t) is selected
‫ایک جواب یا کمنٹ ضروری ہے‬
‫اس سوال کےلیے کمنٹ لزمی ہے‬
‫اس سوال کا جواب لزمی ہے‬
‫اپریل‬
‫کم از کم ‪ %‬چھوٹی ‪ %‬جواب اس سوال کے لیے لزمی منتخب ہو‬
‫زیادی تر کے جوابات کے لیے ‪ %‬بڑا ‪ %‬کی آپشن منتخب ہو گی‬
‫اگست‬
‫تاریخ کی ضرورت )دن ‪ /‬مہینہ ‪ /‬سال (‬
‫تاریخ کی ضرورت )دن ‪ /‬مہینہ ‪ /‬سال (‬
‫تاریخ کی ضرورت )مہینہ‪ /‬دن ‪ /‬سال (‬
‫تاریخ کی ضرورت ) سال ‪ /‬مہنیہ ‪ /‬دن (‬
‫دسمبر‬
‫فروری‬
‫جمعہ‬
‫جمعہ‬
‫غلط تاریخ ۔تاریخ مستقبل میں استعمال نہیں کر سکتے‬
‫ر موزوں تاریخ ۔ تاریخ ایسی ہونی چاہیے جس کی وجہ سے گذشتہ وقت پتہ چل سکے‬
‫جنوری‬
‫جولئی‬
‫جون‬
‫ٹ کا آئی ڈی نہیں مل رہا برائے مہربانی دی گئی جگہ میں درست آئی ڈی درج کریں ۔‬
‫آڈیو‬
‫فائل اٹیچ کریں‬
‫کینسل‬
‫تصویر منتخب کریں‬
‫تصویر یا آڈیو پروفائل‬
‫صاف‬
‫رد سروے‬
‫رد سروے‬
‫چھلنگ‬
‫گل‬
‫او کے‬
‫پچھل‬
‫آڈیو ریکارڈ‬
‫ہوگیا‬
‫تصویر لینا‬
‫آج‬
‫کیمرہ‬
‫‪Survey Init Failed‬‬
‫آڈیو‬
‫تصویر‬
‫گیلری‬
‫اپنا کمنٹ ادھر لکھیں‬
‫کمنٹ لکھیں‬
‫گل‬
‫پچھل‬
‫پچھل‬
‫کینسل‬
‫معطل‬
‫رکھا جا سکتا لیکن اگر آپ ایسا کرتے ہیں تو تمام جمع شدہ ڈیٹا کو ضائع کر دیا جائے گا‬
‫مسئلہ ہوا تو اس کو آپ کے ان باکس میں سے نکال دیا جائے گا ۔کیا آپ کو یقین ہے ؟‬

‫ہ انترویو منتخب کیا ہے جو کہ رد ہے تمام ڈیٹا کو رد کردیا جائے گا کیا آپ کو یقین ہے ؟‬
‫برئے مہربانی اس کی تصدیق کریں کہ آپ اس تصویر کو رد کرنا چاہتے ہیں‬

‫کیا آپ اس تصویر کو ختم کرنا چاہتے ہیں براہ مہربانی تصدیق کریں‬
‫آپ کسی اصل جوابدہندہ سے انٹرویو کر رہے ہیں تو پہلے کینسل کریں پھر شروع کریں ۔‬
‫ودہ استعمال کی جانے والی ایپلیکیش یا ایپلیکیشنوں کو بند کریں اور دوبارہ کو شش کریں‬
‫کار آمد نہ ہو ۔آپ کی ڈیوائیس کی میموری بہت ہی کم ہے۔کوشش کریں کہ جو آپس استعمال نہیں کر‬
‫لوڈ ہو رہا ہے برائے مہربانی انتظار کریں‬
‫موبی آڈٹ ڈیوائیس کی جگہ تک رسائی چاہتا ہے‬
‫برائے مہربانی انتظار کریں سروے محفوظ ہو رہا ہے‬
‫کیا آپ چلتے ہوئے انٹرویو کو ختم ‪،‬ضائع یا روکنا چاہتے ہیں‬
‫آپ پریکٹس موڈ میں ہیں‬
‫پریکٹس موڈ کے دوران اندراج ضروی ہے ۔ کیا گیا ڈیٹا ختم ہو گیا‬
‫اپنی جگی کا استعمال کریں‬

‫غلطیاں‬
‫سیکشنز‬
‫یہ سروے اس کے آغاز کی تاریخ سے پہلے شروع نہیں کیا جاسکتا "' تاریخ '' میں کوئی بھی تبدیلی مح‬
‫نہیں‬
‫ہاں‬
‫آڈیو ریکارڈر‬
‫انتباہ‬
‫اٹیچمنٹ کی قسم منتخب کرین‬
‫انتباہ‬
‫تصدیق‬
‫نامکمل سروے‬
‫غلط‬
‫ان باکس‬
‫ریکارڈز‬
‫مارچ‬
‫مئی‬
‫پیر‬
‫سوموار‪/‬پیر‬
‫نومبر‬
‫نمبر لزمی ہے‬
‫اکتوبر‬
‫ہفتہ‬
‫ہفتہ‬
‫سیپتممبر‬
‫اتوار‬
‫اتوار‬
‫جمعرات‬
‫جمعرات‬
‫) ‪:AM /PM‬گھنٹے‪:‬منٹ( وقت کی ضروت‬
‫‪h‬وقت کی ضروت )گھنٹے‪:‬منٹ (‪24‬‬
‫) ‪ AM/Pm‬گھنٹے ‪:‬منٹ ‪:‬سیکنڈ( وقت کی ضرورت‬
‫‪h‬وقت کی ضروت )گھنٹے‪:‬منٹ‪ :‬سیکنڈ (‪24‬‬
‫‪h‬وقت کی ضروت منٹس ‪ :‬سیکنڈ (‪24‬‬
‫وقت کی ضروت )سیکنڈ (‬
‫منگل‬
‫منگل‬
‫)‪ (http://...‬ویب لنک کی ضرورت‬
‫بدھ‬
‫بدھ‬
‫آپ کے جواب زیادہ نہیں ہونے چائیے‬
‫کم سے کم آپ کے جواب ہونے چایئے‬
‫آپ کے کمنٹ زیادہ نہیں ہونے چائیے‬

‫کم سے کم آپ کےکمنٹ ہونے چایئے‬
‫‪--------------------‬‬
ervices and your opinion would be of great value to us. There are no right or wrong answers, and please be assured that the inf
YOU LEAFLET IN WHICH CASE POINT TO THE RELEVANT LOCATION ON THE PAGE).
tely before retirement. After asking about the chief wage earner's education, using the SEC grid determine the socio economic
penditure (food, clothing, rent, etc.) are being met or what their source of income is:
ow this upfront, he/she may ask another available member of the household.
re aware of?
ed this brand or not.
d between 0 and 5.
or each of the brands. . . . The more you agree, score closer to 10 . . . The less you agree, score closer to 1 Plea
ore you agree, score closer to 10 . . . The less you agree, score closer to 1.
hich, if any, apply to the brands you buy or would consider buying.
r best friend. How clear and vivid is the picture in your mind of this person?
PANIES OR STORES.]
each statement:
ply or rather not apply to [brand1], [brand2], [brand3].
tic about their future
and that you are aware of?
hat you have used this brand or not.
d between 0 and 5.
or each of the brands. . . . The more you agree, score closer to 10 . . . The less you agree, score closer to 1 Pleas
more you agree, score closer to 10 . . . The less you agree, score closer to 1.
ere, 0 and number most near to it means that you would not at all recommend to use, and 10 or number most near to it means
we are interested in. Please read the statements listed below. To which of these brands you would associate them? Any other? A
hich, if any, apply to the brands you buy or would consider buying.
ase think about any and all types of advertising including television, newspapers, magazines, billboards, transit posters, movie th
any score from 1 to 10. …If you have very specific recall of the content, creativity, and/or what was said or experienced, s
nk about any and all types of advertising.
trying to get you to buy the product?
brand or not.
nd between 0 and 5.
r each of the brands. . . . The more you agree, score closer to 10 . . . The less you agree, score closer to 1 Plea
e you agree, score closer to 10 . . . The less you agree, score closer to 1.
ere, 0 and number most near to it means that you would not at all recommend to use, and 10 or number most near to it mean
nterested in. Please read the statements listed below. To which of these brands you would associate them? Any other? Anymor
h, if any, apply to the brands you buy or would consider buying.
PANIES OR STORES.
e give any score from 1 to 10. ... If you have very specific recall of the content, creativity, and/or what was said or experien
elect one answer per statement.

rid) It doesn’t matter that you have used this brand or not.
d between 0 and 5. Please consider the [units] per brand mentioned in the previous section.
or each of the brands. . . . The more you agree, score closer to 10 . . . The less you agree, score closer to 1 Plea
ou agree, score closer to 10 . . . The less you agree, score closer to 1.
ere, 0 and number most near to it means that you would not at all recommend to use, and 10 or number most near to it mean
interested in. Please read the statements listed below. To which of these brands you would associate them? Any other? Anymo
h, if any, apply to the brands you buy or would consider buying.
e any score from 1 to 10. ...If you have very specific recall of the content, creativity, and/or what was said or experienced,
ch brand between 0 and 5. Please consider the [units] per brand mentioned in the previous section.
for each of the brands. . . . The more you agree, score closer to 10 . . . The less you agree, score closer to 1 Please
you agree, score closer to 10 . . . The less you agree, score closer to 1.
mber most near to it means that you would not at all recommend to use, and 10 or number most near to it means that you wou
ur best friend. How clear and vivid is the picture in your mind of this person?
pply or rather not apply to [brand1], [brand2], [brand3].
re interested in. Please read the statements listed below. To which of these brands you would associate them? Any other? Anym
ich, if any, apply to the brands you buy or would consider buying. Please select all the statements that apply for each bra
ease think about any and all types of advertising including television, newspapers, magazines, billboards, transit posters, movie
e any score from 1 to 10. ...If you have very specific recall of the content, creativity, and/or what was said or experienced, score
r trying to get you to buy the product?
select one answer per statement.

re aware of?
in column Q2a in the grid below)
or each of the brands. . . . The more you agree, score closer to 10 . . . The less you agree, score closer to 1 Please give a score fo
ou agree, score closer to 10 . . . The less you agree, score closer to 1.
ber most near to it means that you would not at all recommend to use, and 10 or number most near to it means that you would
are interested in. Please read the statements listed below. To which of these brands you would associate them? Any other? Anym
ich, if any, apply to the brands you buy or would consider buying.
ur best friend. How clear and vivid is the picture in your mind of this person?
ply or rather not apply to [Brand1], [Brand2], [Brand3]?
face of adversities
e any score from 1 to 10. ...If you have very specific recall of the content, creativity, and/or what was said or experienced, score
you click on 'Next'.
ase be assured that the information collected from you will be treated completely confidentially. Your answers will be combined
rmine the socio economic class of that household.
score closer to 1 Please give a score for each brand based on your impressions, even if you are not very familiar with the b
core closer to 1 Please give a score for each sub-brand based on your impressions, even if you are not very familiar with th
mber most near to it means that you would highly recommend.
sociate them? Any other? Anymore?
ds, transit posters, movie theaters, Internet and radio.
was said or experienced, score closer to 10 …If you have very vague recall of the content, creativity, and/or what was said
, score closer to 1 Please give a score for each brand based on your impressions, even if you are not very familiar with the b
them? Any other? Anymore? For each statement below, please select the brand or brands you think it applies to.
what was said or experienced, score closer to 10 .. If you have very vague recall of the content, creativity, and/or what was
score closer to 1 Please give a score for each brand based on your impressions, even if you are not very familiar with the
e them? Any other? Anymore?For each statement below, please select the brand or brands you think it applies to. Please select
t was said or experienced, score closer to 10 ...If you have very vague recall of the content, creativity, and/or what was sai
er to 1 Please give a score for each brand based on your impressions, even if you are not very familiar with the bran
ar to it means that you would highly recommend.
ate them? Any other? Anymore? For each statement below, please select the brand or brands you think it applies to. Plea
nts that apply for each brand.
rds, transit posters, movie theaters, Internet and radio.
s said or experienced, score closer to 10 ...If you have very vague recall of the content, creativity, and/or what was said or exper
r to 1 Please give a score for each brand based on your impressions, even if you are not very familiar with the brand.
to it means that you would highly recommend.
ate them? Any other? Anymore? For each statement below, please select the brand or brands you think it applies to. Plea
said or experienced, score closer to 10 ...If you have very vague recall of the content, creativity, and/or what was said or experie
r answers will be combined with information from other participants and only the total results will be used for market research
not very familiar with the brand. This brand is appropriate and fits my needs.
are not very familiar with the brand. This brand is appropriate and fits my needs.
tivity, and/or what was said or experienced, score closer to 1
not very familiar with the brand.
it applies to.
creativity, and/or what was said or experienced, score closer to 1 Please feel free to score anywhere between 1 up to 10.
not very familiar with the brand.
it applies to. Please select all that apply.So, which brands of [SHAMPOO]…
ativity, and/or what was said or experienced, score closer to 1 Please feel free to score anywhere between 1 up to 10.
t very familiar with the brand.
nk it applies to. Please select all that apply. So, which brands of [DISHWASH]...
/or what was said or experienced, score closer to 1 Please feel free to score anywhere between 1 up to 10.
with the brand.
you think it applies to. Please select all that apply. So, which brands of
or what was said or experienced, score closer to 1
e used for market research reporting. There is also certain information that I need to bring to your attention as a legal requirem
here between 1 up to 10.
re between 1 up to 10.
ttention as a legal requirement, the information is in this privacy notice which explains about the legal basis and the purposes fo
l basis and the purposes for processing your personal data as well as your rights under data protection regulations.Are
on regulations.Are you happy to proceed with the interview?

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Full Object Name

--- Survey Literals ---

--- System Literals ---

NWB Case data status:

Reason for cancellation:

Interview start date

Interview start time

Interview length (in min)

Scheduling Hierarchy level 1

Scheduling Hierarchy level 2

Accurate location capture: State

Accurate GeoLocation already achieved in the last session

Accurate location capture: Longitude

Accurate location capture: Accuracy

Accurate location capture: Timestamp

F2. How old are you?

Set 1_Toothpaste & Dishwash

Myself mainly/occasionally someone else

Myself mainly/occasionally someone else

Within the past 3 months

S4a. Education level of Chief Wage Earner

TOOTHPASTE - Parent/Umbrella Brands Section

This brand is appropriate and fits my needs.

1 Not very close

Brand is not available where I shop

Not clear and vivid at all

Not appealing at all

Does rather apply

How well do they apply to: <br />{@}

Does rather apply

This brand is appropriate and fits my needs.

1 Not Very Close

I will definitely buy it

0 Will surely not Recommend

Brand is not available where I shop

1 Very vague recall

Brand Name:- _____________________

TP10. What brand was this ad for?

BAR SOAPS - Parent/ Umbrella Brands Section

This brand is appropriate and fits my needs.

I will definitely buy it

0 - Will surely not Recommend

not clear and vivid at all

not appealing at all

Does rather apply

How well do they apply to {@}?

Does rather apply

BS10. What brand was this ad for?

A lot more positive towards it

SHAMPOO - Parent/ Umbrella Brands Section

I will definitely buy it

0 - Will surely not Recommend

Brand is not available where I shop

not clear and vivid at all

not clear and vivid at all

not appealing at all

Does rather apply

How well do they apply to {@}?

Does rather apply

A lot more positive towards it

DISH WASH - Parent/ Umbrella Brands Section

1 "Not very close"

I will definitely buy it

0 "Will surely not Recommend"