Digitalisation and Connectivity

Disintermediation and
Main Drivvers of New Reintermediation
Economy
Customisation and Customerisation

Industry Convergence

Marketing Mgmt based on Customer

Segmentation

Customer Lifetime Value

Financial Scorecard and Marketing

Score card

Stakeholders

Marketing Activity by Workers

Changes in Business
Practice Branding through Company
Performance
MARKETING ADAPTATION
IN THE NEW ECONOMY

Customer Retention

Detailed Yardstick of Customer

Satisfaction

Under-Promised and Over-Delivery

New Hybrid

Internet Domain: B2C (Business o

Customer)
Internet Domain: (Customer to
Changes in Marketing
Customer)
Internet Domain: (Customer to
business)

Designing an Attractive Website

Changes in Marketing Placement of Advertisements and

Practice: Website Promotion Online
Construction of Revenue and Profit
Model
To Identify Potential customers
Customer Database and Database
Marketing To identify Suitable Customers to
Changes in Market
Practice: Customer Receive Special Offers
Utilising Customer Database
Relationship Marketing To enhance Customer Loyalty towards
(CRM) the Company
Problems of Database Marketing
To Reactive Customer Purchasing