LEADERSHIP AND MANAGING TALENT

ALDERFER’S ERG
THEORY
Presented by
Nur Amirah Balqis binti Nurahim 2019523073
Maisara binti Mohammad 2019157701
Mohd Asyraf bin Mohd Marzuki 2019166271
 HISTORY

WHO? WHEN WHERE WHY

Clayton Paul September 1, review article ‘An to simplify

Alderfer 1940 Empirical test of Maslow's
a new Theory of
Hierarchy of
Human Need .
needs
ERG THEORY OF MOTIVATION

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 Categories of Maslow's Hierarchy
of Needs
GROWTH

RELATEDNESS
The need for personal
development,
EXISTENCE The need for
including creative and
meaningful work
interpersonal
connections, social
The need for basic
status and
material existence,
recognition
like physiological
health and safety

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 SATISFACTION - PROGRESSION
a person will advanced to a higher level when their needs are
being satisfied.

FRUSTRATION - REGRESSION
a person will return back to the lower needs if he/she cannot
fulfill the higher needs because it is too difficult to achieve or
to attain.

ERG Theory Relationship with Malow's Hierarchy of SATISFACTION - STRENGTHENING

Needs
a person are already satisfied with the need and can
maintain the satisfaction in that level.

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