HOOQ  APPOINTS  JENNIFER  BATTY  AS    

CHIEF  CONTENT  OFFICER  
   
GLOBAL  PROGRAMMING  VETERAN  TO  LEAD  CONTENT  FOR  ASIAN  VIDEO-­‐ON-­‐
DEMAND  GIANT  

 
SINGAPORE,  15  SEPTEMBER  2017  

HOOQ   –   the   largest   Video   on   Demand   service   in   South-­‐East   Asia,   has   appointed   Jennifer  
Batty,   as   its   new   Chief   Content   Officer   (CCO).     She   arrives   at   HOOQ   with   almost   two  
decades’   worth   of   experience   at   the   forefront   of   programming   and   channel   development   in  
North   America,   Asia   and   Europe.     Most   recently   Jennifer   was   Executive   Vice   President   of  
Programming  at  RTL  CBS  Asia  Entertainment.  
 
“Jennifer   needs   no   introduction   in   the   Asian   region.     She   has   a   stellar   reputation   in   the  
industry  and  we  are  so  proud  to  welcome  her  to  the  HOOQ  family.    Most  importantly,  she  
understands  the  region  and  she  knows  customers’  media  appetite.    You  don’t  just  see  it  in  
her  résumé  –  you  see  it  every  day  in  her  work.    Her  knowledge  of  Asia  combined  with  her  
passion   for   content   are   assets   we   welcome   to   HOOQ,”   said   HOOQ   Chief   Executive   Officer  
Peter  Bithos.    
 
Her  appointment  could  not  be  more  timely.    HOOQ  is  enjoying  a  burgeoning  audience  base,  
to  meet  a  rise  in  demand  for  more  quality  content  with  greater  variety.    High  on  her  to-­‐do  
list   is   to   build   on   last   week’s   agreement   with   Marvel   for   exclusive   SVOD   rights   to   three   new  
series   –   namely   Marvel’s   Inhumans,   Marvel’s   Runaways   and   Marvel’s   Cloak   and   Dagger.    
This   represents   an   extension   of   a   deal   signed   with   Disney   early   in   the   year.     Additionally  
HOOQ  is  aiming  to  extend  its  list  of  Asian  originals  with  Saranair  Love  You  currently  playing  
in  Thai  cinemas  and  available  on  HOOQ  3  months  after  the  last  cinematic  screening  as  well  
as  Asian  originals  co-­‐produced  by  HOOQ  from  Indonesia  including  Critical  Eleven,  Sweet  20  
and  Marlina  the  Murderer  in  Four  Acts,  which  was  also  recently  screened  at  the  Director’s  
Fortnight  at  Cannes  and  this  week  at  the  Toronto  International  Film  Festival.      
  
 

 
“Content   consumption   over   the   recent   years   has   seen   a   significant   shift   whereby   viewers  
have   more   control.     The   growing   access   to   multiple   screens   and   improved   connectivity  
underscores   the   reality   that   linear   viewing   is   on   the   decline.     With   HOOQ,   viewers   can  
choose  to  watch  their  favourite  shows  wherever,  whenever  they  want.    More  than  ever,  we  
must  provide  compelling  programmes  and  an  easy-­‐to-­‐navigate  platform  to  retain  viewers.”    
Said  Jennifer  Batty,  CCO  of  HOOQ.    “I’m  very  excited  to  be  joining  the  team  at  HOOQ  at  such  
a  pivotal  time  in  the  media  industry”.      

Jennifer   was   a   key   member   in   RTL   Group’s   expansion   into   India   and   then   their   joint   venture  
with   CBS   Studios   International,   launching   RTL   CBS   Entertainment   and   RTL   CBS   Extreme.    
Through   her   work   as   Executive   Vice   President   of   Programming   at   RTL   CBS   Asia  
Entertainment  Network  and  Star  World,  she  has  connected  major  markets  in  Asia  to  a  host  
of   world-­‐class   programme   offerings.     Prior   to   her   arrival   in   Asia,   Jennifer   built   her   career  
heading   up   Programming   at   Modern   Times   Group   (Viasat   Broadcasting)   pay   TV   channels  
across   Scandinavia   and   Eastern   Europe,   and   held   various   roles   at   Alliance   Atlantis  
Communications,  from  content  sales  to  content  development  in  both  Europe  and  Canada.    
 
HOW  TO  GET  HOOQ  
It’s  easy  to  get  HOOQ’d.    Customers  can  simply  download  the  HOOQ  app  from  Apple  Store  
or  Google  Play,  sign  up  or  log  in,  to  access  HOOQ’s  extensive  library  of  Hollywood  and  Asian  
hits.     Find   out   more   and   sign   up   today   for   a   7-­‐day   free   trial   at   www.hooq.tv   and   pay   for   the  
subscription  through  credit  card.  
 
-­‐  END-­‐  
 
 
About  HOOQ  
Built   in   Asia   for   Asia,   HOOQ   is   Asia's   first   premium   video-­‐on-­‐demand   service   to   launch  
across  the  region.    HOOQ  is  a  start-­‐up  joint  venture  established  in  January  2015  by  Singtel,  
Sony  Pictures  Television  and  Warner  Bros.    HOOQ  delivers  over  10,000  Hollywood,  regional  
and   local   movies   and   TV   shows   to   customers   anytime,   anywhere   by   enabling   them   to  
stream  and  download  on  their  Internet  device  or  platform  of  choice.    HOOQ  was  also  named  
Best   Mobile   App   in   the   Media,   Film,   TV   or   Video   category   at   the   GSMA’s   Global   Mobile  
(GLOMO)  Awards  2016  in  Barcelona.    HOOQ  currently  operates  in  the  Philippines,  Thailand,  
India,   Indonesia   and   Singapore   with   a   population   footprint   of   over   1.7   billion   people.   For  
more  information,  visit  www.hooq.tv.  
 
For  more  information  on  HOOQ,  please  contact:  
Allison  Chew  
HOOQ  
M:  +65  8299  5399  
E:  allison@hooq.tv