NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Business
Internal Assignment Applicable for June 2019 Examination

Assignment Marks: 30

Instructions:

 All Questions carry equal marks.

 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for question
3 in not more than 500 words for each subsection. Use relevant examples, illustrations as far
as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
their assignments but are not allowed to copy the matter as it is from the source of reference.

 Students should write the assignment in their own words. Copying of assignments from other
students is not allowed

 Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer For Numerical Answer

Assessment Parameter Weightage Assessment Parameter Weightage
Introduction 20% Understanding and usage 20%
Concepts and Application 60% of the formula
related to the question Procedure / Steps 50%
Conclusion 20% Correct Answer & 30%
Interpretation

1. Hojibo and Go-on-tour are the two biggest Online Travel Aggregators in the Indian landscape.
Stiff competition and excessive cash burn made them come together by merging both the
companies and forming a new entity called Ho-GOT. You are the Chief Human Resource
Officer (CHRO) of the Group Company. Founders of Hojibo and Go-on-Tour decided to build
a new culture in Ho-GOT which would be different from both the earlier companies and thus
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Business
Internal Assignment Applicable for June 2019 Examination

entrusted you with this task. Being the CHRO you are aware that this would require huge
cultural change in the organization.

Discuss the various phases involved in the cultural change of an organization. Also elaborate
some of the factors that facilitate cultural change in an organization.

(10 Marks)

2. RV Shoes is a dominant player in domestic footwear market. Mr. Singh is the owner of the
company and a first generation entrepreneur. He now wants to go global with his brand but is
not sure of the ways to enter International Market. Discuss the various ways to enter
International Market and explain the pros and cons of each way which would help Mr. Singh
to devise his strategy.
(10 Marks)

3. Hodrej is in the business of manufacturing and selling home safes. Business Head of Hodrej
wants to promote his products in international market.

a. Being the Marketing Manager for Hodrej briefly explain the steps involved in international
marketing process.
(5 Marks)
b. As the Product Head for Hodrej you have been entrusted with the task to devise pricing strategy
for your products to maximize sales and profits. Describe some of the commonly used
international pricing strategies which could be used to achieve your marketing goal and
objectives.
(5 Marks)

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