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Enganchado Hooked Como Construir Productos y Servicios Exitosos Que Formen Habitos Spanish Edition by Nir Eyal
Enganchado Hooked Como Construir Productos y Servicios Exitosos Que Formen Habitos Spanish Edition by Nir Eyal
Enganchado Hooked Como Construir Productos y Servicios Exitosos Que Formen Habitos Spanish Edition by Nir Eyal
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ENGANCHADO (HOOKED): COMO CONSTRUIR
PRODUCTOS Y SERVICIOS EXITOSOS QUE FORMEN
HABITOS (SPANISH EDITION) BY NIR EYAL PDF
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ENGANCHADO (HOOKED): COMO CONSTRUIR
PRODUCTOS Y SERVICIOS EXITOSOS QUE FORMEN
HABITOS (SPANISH EDITION) BY NIR EYAL PDF
¿Por qué algunos productos capturan nuestra atención, mientras otros fracasan? ¿Qué hace que nos
relacionemos con ciertos productos? ¿Hay un patrón que subyace a cómo nos enganchan algunas
tecnologías? Este libro introduce a los lectores en el "Modelo Hook", un proceso de cuatro pasos que las
empresas usan para construir hábitos. A través de ciclos de enganche (hook) consecutivos, los productos
exitosos consiguen el objetivo final de atraer repetidamente a los usuarios - sin depender de costosa
publicidad o agresivos mensajes. Enganchado (Hooked) es una guía para construir productos que la gente no
pueda dejar. Escrito para gerentes de producto, diseñadores, gerentes de marketing, emprendedores, gerentes
de desarrollo de clientes y gente ansiosa de aprender más acerca de elementos que nos ayuden a controlar
nuestras conductas. Este libro entrega a los lectores: - Ideas prácticas para crear hábitos intensos en los
usuarios. - Pasos accionables para construir productos que la gente ame. - Técnicas usadas por Twitter,
Instagram, Pinterest, y otros productos que forman hábitos. Nir Eyal resumió años de estudios, consultoría y
experiencia práctica para escribir un manual para crear productos que forman hábitos. Nir ha enseñado en el
Graduate School of Business de la Universidad de Stanford y en el Hasso Plattner Institute of Design
(d.school) de esa misma universidad. Sus escritos sobre tecnología, sociología y negocios aparecen en
medios como el Harvard Business Review, The Atlantic, TechCrunch, y Psychology Today.
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Construir Productos Y Servicios Exitosos Que Formen Habitos (Spanish Edition) By Nir Eyal
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Formen Habitos (Spanish Edition) By Nir Eyal can add your close friends listings. This is one of the
solutions for you to be successful. As understood, success does not mean that you have excellent points.
Understanding as well as recognizing even more than other will certainly provide each success. Next to, the
notification as well as perception of this Enganchado (Hooked): Como Construir Productos Y Servicios
Exitosos Que Formen Habitos (Spanish Edition) By Nir Eyal could be taken as well as picked to act.