A PROJECT PRESENTED

BY
MAA SHAKTI (NGO)

CONSUMER AWARENESS
JAGO GRAHAK JAGO
 Consumer
Awareness
 Index
Consumer Awareness and its need
Various forms of consumer exploitation
Consumer rights
Role of producers on protecting
consumer rights
Legislative measures
Consumer protection act 1986
 INTRODUCTION
THE PROCESS of development along with the expanding
globalization and liberalization process has increased the
number of consumer related issues. Consumer protection
has earned an important place in the political, economic
and social agendas of many nations. In India, the
Government has taken many steps including legislative, to
protect consumers. Consumer awareness is making the
consumer aware of His/her rights.
Consumer awareness it a marketing term. It means that
consumers note or are aware of products or services, its
characteristics and the other marketing P's (place to buy,
price, and promotion).
Usually commercials and ads increase consumer awareness,
as well as "word of mouth".
Consumer Awareness And its
Needs
The necessity of adopting
measures to protect the interests of
consumers arises mainly due to the
helpless position of the consumers.
Therefore, Consumer should be aware
of the following-
• BE QUALITY CONSCIOUS

• BEWARE OF MISLEADING ADVERTISEMENTS

• RESPONSIBILITY TO INSPECT A VARIETY OF

GOODS BEFORE MAKING SELECTION

• COLLECT PROOF OF TRANSACTIONS

• CONSUMERS MUST BE AWARE OF THEIR

RIGHTS
• COMPLAIN FOR GENUINE GRIEVANCE

• PROPER USE OF PRODUCT OR SERVICES

 Various forms of consumer
exploitation
•Sale of adulterated goods.
•Sale of sub-standard goods.
•Sale of duplicate goods.
•Use of false weights and measures.
•Hoarding and black-marketing leading to
scarcity and rise in price.
•Charging more than the MRP.
•Supply of defective goods.
•Misleading advertisements.
 Factors causing exploitation of
Consumers
1.    Limited Information—providing full and
correct information will help in the choice
2.    Limited Supplies—when goods and
services are in short supply then price shoots
up
3.    Limited Competition.—single producer
may manipulate the market in terms of price
and stocks.
4.    Low Literacy.—illiteracy leads to
exploitation. Hence Consumer Awareness is
essential.
 CONSUMER RIGHTS
•RIGHT TO SAFETY

•RIGHT TO BE INFORMED

•RIGHT TO CHOOSE

•RIGHT TO BE HEARD

•RIGHT TO SEEK REDRESSAL

•RIGHT TO CONSUMER EDUCATION

 Role of Producers in
protecting consumer rights

•SOCIAL RESPONSIBILITY

•INCREASING AWARENESS

•CONSUMER SATISFACTION

•PRINCIPLE OF SOCIAL JUSTICE

•PRINCIPLE OF TRUSTEESHIP
DUTIES OF A CONSUMER
1.    Get a bill for every important
purchase and also the Warranty
card
2.    Check the ISI mark or Agmark
on the goods
3.    Form consumer awareness
groups
4.    Make a complaint on genuine
grievances.
5.    Consumers must know to
exercise their rights.
 Consumer protection
measures
•LOK ADALAT
•PUBLIC INTEREST LITIGATION(PIL)
•REDRESSAL FORUMS AND CONSUMER
PROTECTION COUNCILS
•AWARENESS PROGRAMME
•CONSUMER ORGANIZATIONS
•CONSUMER WELFARE FUND
•LEGISLATIVE MEASURES
 Legislative measures
•Drug control act 1950
•Agricultural products act 1951
•Industries act 1951
•Prevention of food adulteration act 1954
•Essential commodities act 1955
•Standards of weights and measures act 1956
•Monopolies and restrictive trade practices act
1969
•Prevention of black marketing and maintenance
of essential supplies act 1980
•Bureau of India standards act 1986
 Consumer protection
Act,1986
It came into force from 1 July,1987.The main objective of this act is to provide
better and all-round protection to consumers and effective safeguards against
different types of exploitation such as defective goods,deficiet services, and
unfair trade practices.

SALIENT FEATURES OF THIS ACT-

•It applies to all goods ,services and unfair trade practices unless specifically
exempted by the central government.

•It covers all sectors.

•It provides a statutory recognition to the six rights of consumers

Details a costumer must know before buying a
substance
 Summary
• The need for consumer protection arises due to the
helplessness of the consumers. They don’t exercise their
rights due to lack of awareness.
• Exploitation in market place happens in various ways.
E.G-sometimes traders indulge in unfair trade practices
such as when shopkeepers weight less than what they
should or when traders add charges that were not
mentioned before Or when adulterated goods are sold.
• The main aim of consumer protection is to provide
better and all round protection to consumers.
• The six consumer rights were included in the Consumer
Protection Act 1986.
THE END