Proximity marketing ​through BLE 5 

beacon technology 
 

Advantages 
1. Low energy consumption through BLE 5 
2. Beacons can help marketers gain detailed customer insights 
3. Affordable to adopt for most businesses 
4. Relatively easy to set up, install, and implement, making it a low-risk and worthwhile 
endeavor. 
5. More reliable and precise location detection. 
6. Case Study in support of beacon technology: ​At Levi’s Stadium, home of the San 
Francisco 49ers, the installation of 1,000 beacons made it easier for ticket-holders 
to find their seats and to have food and drinks delivered to them. Within the first 
seven months of beacon marketing adoption, the stadium ​app was downloaded 
183,000 times​, which led to a 30% adoption rate and a $1.25 million increase in 
concession revenue. 

Implementation 
1. Start with messages and notifications. In these, include the links to apps/websites of the 
company. Using the data: which notification is opened by customer, send more 
customized notifications 
2. The specific webpage of the advertising company may be opened next. Direct them to 
the online store when they scan the product in hand.  
3. Focussing on the app that users need to download to enable beacon technology to work 
on their mobile: developing various strategies for the app- user friendly, advanced. At a 
later stage, finding alternative solutions to the app. 
4. The beacons would allow retailers to identify and track people as they visited the retail 
outlet, providing valuable information to marketers about past (and possibly future) 
purchases. ​This would enable them plan accordingly and implement these stats in their 
strategies. Measure and fine-tune campaigns based on analytics. Create a powerful 
analytics engine, get instant campaign analytics and measure the efficacy of offline 
marketing channels. 

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5. Ads specific to and customized according to customers’ browsing/purchase history 
maybe displayed. ​This can be implemented through ML: deep learning. 
6. Vouchers or offers are the best types of messages as 63% of consumers fell these are the 
most valuable 
7. Short video clips may be included in these push notifications, to enhance consumers’ 
experience and to generate interest. 

We may hence develop a proximity marketing toolkit and sell it to our potential 
customers. 

Materials & Resources 

a. https://medium.com/@the_manifest/a-beginners-guide-to-beacon-marketing-in-2018-15ac
361d4226 
b. https://www.beaconstac.com/ 
c. https://martech.zone/proximity-marketing/ 
d. https://www.lifewire.com/bluetooth-5-4160255 

Conclusion 
Shoppers who received location-based beacon messages were ​19 times more likely to interact with an
advertised product​ than those who did not receive a beacon message, according to 2014 research from
digital advertising leader inMarket.

BLE 5.0 (​Bluetooth 5) quadruples the wireless range, doubles speed, and increases the bandwidth to
allow for broadcasting to two wireless devices at once. But for us, more important is the fact that
Bluetooth 5 adds improvement with Beacon technology.

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