Center of Gravity

The demand for papaya ice cream came from different colleges of Cavute State University- main
campus with CEMDS having the highest demand of 206 out of 376 respondents. This is followed by CON with
68 respondents, then CED with 34 respondents, CAS with 24 respondents, CCJ with 20 responddents, CEIT
with 10 respondents, CSPEAR with 8 respondents and finally, CAFENR with 6 respondents. The center of
demand gained from the following data is located near the waiting shed at the CEMDS building or simply, a
place called Batibot. The center of demand is located at batibot because it is the result from yhe computation
for the center of gravity in which x coordinates are multiplied by demand and divided by the total number of
demand and the y coordinates multiplied by demand divided by the total number of demand resulting with the
coordinates of (-0.3, 0.88). The location will turn out to be an advantage to the business because location is
located near or along the way of the different colleges, the highest demand is from CEMDS, in which the stall
is located near, and students from different colleges spend leisure time, study and/or pass through this area.
Criteria Method

A B C D E F G Weight

A B A A E F 2 0.13

B C D B B 3 0.20

C C C F 3 0.20

D D D 3 0.20
 E E 2 0.13

F 2 0.13

Total 15

Criteria Weight Saluysoy U-Mall Marketing Saluysoy U-Mall Marketing

Refreshing 0.13 2 3 1 0.26 0.39 0.13

Foods

Sweet Foods 0.20 1 3 2 0.20 0.60 0.40

Space 0.20 1 0 0 0.20 0 0

Accessibility 0.20 3 1 2 0.60 0.20 0.40

Ambiance 0.13 3 1 2 0.39 0.13 0.26

Price of Foods 0.13 3 1 2 0.39 0.13 0.26

Total 2.04 1.45 1.45

Saluysoy has the highest total after evaluating the criteria against its competitors. Thus, the ice cream
business can be built on it.